Smarter Retail Channel Intelligence

“I almost cried the !rst time I saw your product in action”

Eugenio PalaciosRetail Manager

Retailersdata on sales

and stock

$3M losses in fathers day month 2012

The problem

RETAILER  1

RETAILER  2

RETAILER  3

Team of people at HP (Status QUO)

1 week processing time

Automatic Data Collection and

Normalization

Our  Solu(on

Useful and timely information

Manual in storeData Collection

Actionable Information in minutes not weeks

16% unit sales increase $3,000,000 (1 month)

Our  Solu(on

And compare it with your store sales performance

No more “Out of stock” situations

Look into your store exhibitions

Compare your exhibitions with your competitors

Monthly Subscription

$5,000 –$10,000

Revenue  model

Self Service + Reseller

Customer  Trac(on

$4.4 B in USA$2.6 B in Latam

Companies struggling with this problem account for

Source:  h3p://www.stores.org/2012/Top-­‐100-­‐Retailers

Market Size

Competition

- Focused on companies > $ 100 mm revenue- High variable costs- Focus on Market Research information

- For companies on any revenue range- Low time and cost to implement- Scalable solution

Status QUO- Takes a week to generate useful results.- Can’t produce advanced results- Human error -> unreliable information

Marke(ng  Plan

6  mnths 12  monthsPartnership with DistributorsOnline Marketing

Monthly Subscription Plan

FounderIT

Consultant SupportManager

Sales Manager

Team

Daniel Riquelme

Cristian Palma

Matías Palma

David Riquelme

Entrepreneur 2 companies

10 years in IT and Ecommerce

Mike SigalAdvisor

Roadmap and Funding

Seeking $400,000

Committed $120,000

Revenue by 2017 $43,200,000

6  months

Product Development 2.0

12  months

Commercial Expansion to Latam

Build Credibility with Multinational Companies

USA: Model validation

DANIEL RIQUELMEtwitter: @darftiFounder

Customer  engagement

Appendix

Source: Retailing: Future Scenarios (Part 1): How Might Changing Market Environments Affect Growth In Emerging Regions ?, Euromonitor, 2011

Retail Forecast

Bene!ts

• POS sales & stock reporting

• Sales Force data input

• Small learning cycle

• Integration with retailer portal

Retail Reality

Retail Operations Manager

Doesn’t have easy access to sales & stock data

Sales Representative Trainer

Don’t have a merchandising planning solution

First hand view of problems in the stores

Sales Representative

Merchandise Person

Don’t have a merchandising planning solution

Sales Analytics SaaS

Retail Supplier Earnings

considering a 30% average revenue for retail suppliers

Revenue Forecast

They have bad distribution channel visibility

“Great  solu+on  for  our  repor+ng  needs.  It  saves  us  a  week  of  work  every  month!”

“This  is  the  only  solu+on  that  gave  us  the  visibility  we  need  with  the  speed  and  reliability  that  our  business  demands”

Rodrigo AguilarChannel Marketing | Microsoft Chile

Manuel CasanovaPOS Manager | HP Chile

Competition

Actionable data

Affor

dabl

e

Competition charges an average of $3,000 per Retailer + Setup Fee $4,500

Monthly Burn Detail

2013  Monthly  Burn