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Cloud Foundry MarketplacePowered by AppDirect

Christophe LevesqueSenior Software Architect, AppDirect

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What is AppDirect?

Leading provider of cloud service marketplace and management solutions

Launched in 2009 Powers many marketplaces around the world: Cloud

Foundry, Staples, Deutsche Telekom, etc. Platform for service providers: integrate once, distribute

everywhere Built with Spring Framework! :)

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SMB Reach=20 Million+

130+ Catalog Applications

Today

Q4 2011: Won Under The Radar,

Best in Show

Q3 2012: Acquired jBilling

>100 staff+ New SF Office

Q1 2012: Named Cool Vendor by Gartner

Named CRN Top 20 Cloud Provider

2011

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AppDirect’s platform allows leading software vendors to integrate once…

ElephantSQL

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And distribute across a broad channel ecosystem

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Cloud Foundry and AppDirect

AppDirect provides the service brokerage capabilities and add-on

services that Cloud Foundry developers need without distracting

Cloud Foundry from its core.

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Cloud Foundry Marketplace ModelCloud Foundry AppDirect Service Providers

Provisioning API2

Service Binding API3

Account1

App

Account

Service

Account

Service

Account

Service

Account

Service

Account

Service

Account

Service

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Service Provider Integration

Marketing Content

Pricing Configuration

API Integration

• Product Profile information for the Catalog• Features, Benefits, Categories and Functions• Screenshots, Demo Videos, Documentation• Support Hours, Telephone, Live Chat, Email, etc.

• Pricing displayed to the end user• Multi-Tiered Editions, Add-ons• Free Trials, Monthly Recurring Fees, Setup Fees• Unit Based Pricing, Flat Rate, Metered Usage

• Allows the product to be purchased and provisioned• Subscriptions: Create, Change, Cancel, Suspend• Users: Assign, Unassign, Single-Sign-On• Binding: Service Bind, Service Unbind

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Service Provider Integration

cf create-service cf bind-service cf unbind-service cf delete-service

• SUBSCRIPTION_ORDER• ADDON_ORDER• ADDON_BIND• ADDON_UNBIND• ADDON_CANCEL• SUBSCRIPTION_CANCEL

APIAPI

Cloud Foundry Command Notification

ISV

API

API

Event URL

Event Data ISV

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Cloud Foundry Integration

Catalog API

Profile API

Service APIs

• RESTful API Endpoint for calling catalog info• Reads app names, descriptions, overview content• Logos, pricing, Provider Name• Categories, functions, custom meta data

• Provides more detailed information about products than the catalog API

• Features and benefits, screenshots, demo videos• Product documentation, support information, reviews

• Exposes service provisioning operations• Forwards the API calls to the service providers• Keeps track of services mapping between CF and ISV• Integrates with Cloud Foundry billing service

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Screenshots