cloud billing: enabling consumers for pay for what they use
DESCRIPTION
Telecom Clouds cannot compete directly with ISP Clouds. They must build a new market space by serving customersTRANSCRIPT
CLOUD BILLING:ENABLING CONSUMERS FOR PAY FOR WHAT THEY USE
The Cloud Market Scenario is Complicated
+ local providers… too many competitors?3
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Bad Signs: Gartner Hype Cycles2008
2009
2010
2011
Bad Signs: High Impact Failures
• Lightnings
• Power Outages
• Connectivity Issues
• Data Losses
• Unauthorized Accesses
• Tricky SLAs
• …
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The Scream, Edvard Munch (National Gallery, Oslo)
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Good Signs: Cloud Market Forecasts
Billion $ Spending Predicted for Year
CISCO 43 2013
AMI PARTNERS 100 2014
IDC 72,8 2015
IBM 88,5 2015
HIS 100 2015
MarketsAndMarkets 121,1 2015
GARTNER 176,8 2015
BAIN 150 2020
FORRESTER 240 2020
Good Signs: CIO Troubles are Still There
• 75% - 80% of IT budget is needed to maintain legacy. Only 20% - 25% for new projects.
• The average workload is 15% of deployed computing capacity.
• The average timeframe for regular infrastructure deployment is 2-3 months.
Dilbert Calendar App Screenshot by Metranome Inc.Dilbert by Scott Adams
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Good Signs: Who Is Driving Cloud Adoption?
Business Developers
IT Operations
Lo
oki
ng
fo
r…
Early Adopters
Fast and CheapDeployments
MaturityService Level
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For telcos that have long been looking to fuse communications technology with IT services, cloud computing provides a model that plays to a number of their core strengths, in particular through the utilization of communications networks as a delivery mechanism. As demonstrated by Apple and Google's dominance over the consumer applications and services market, the ability to provide a "one-stop shop" for an enterprise's entire range of IT and communications needs will be fundamental in attracting enterprises to a service.OVUM “Enabling Telco Cloud Services” (OT00056-001)
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IaaSNetworkStorage
Computing
PaaS
SaaS
ExternalCustomers
InternalServices
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Cloud Stack and Customers
Adapt to Customer Needs
Blackbox Product
Enterprise SMB Individuals
Internal IT UsageInternal VASDeployment
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Not Only One Size Fits All
PWC
Navigating the Cloud12
Customer Satisfaction
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Copyright © 2011 Cloud Security Alliance
CoBIT 4.1 ITIL / ISO 20000 ISO 27001 US NIST 800-53
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We Know What We Have To Do
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
Peter Drucker, “Innovation and Entrepreneurship”
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The Service Path to Cloud
STEPS INTO CLOUD1. Define Cloud Strategy and Identify your Starting Point
1. ROI analysis.2. Define security & compliance requirements3. Resources: Be sure you have the best professionals
2. Define the plan1. Sizing: Just a pair of web apps or the whole IT dept.?2. Management tools.3. Failover, High Availability and Load Balance tools.4. Define Phases
3. Set up Service Management and Quality Assurance
4. Test
5. Prepare the handling to migrated site
Virtualization ConsolidationResourceManagement
PrivateCloud
PublicCloud
RISK MANAGEMENT1. Verify process and applications independence.
2. Integrations are accurately defined.
3. Security levels are properly identified.
4. Enterprise architecture is healthy.
5. Dependence on communications.
6. Cost.
7. Application migrations
“Cloud Computing is not a technologythat can just be turned on overnight”
Peter Tseronis, deputy associate CIO of the Energy Department and
chairman of the US Federal Cloud Computing Advisory Council
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Cloud Billing Alternatives
Per Resource Consumed
(Cost Center) Processor Memory Virtual Machine Bandwidth Storage Vlans Virtual Datacenters …
Resource Billing
Unadaptable
simple complex
Expensive for customers
Difficult to understand
Unprofitable
flat rates
discounts
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Cloud Billing Alternatives
Per Service
(Profit Center) Availability Rate Transactions Processed Revenue share Tech Support Class Security Level Customer Care Tickets QoS Services: Integration, Backup & Restore, Optimization… Services-aaS: CRM-aaS, Billing-aaS, Tech Support-aaS…
DIFFICULT TO IMPLEMENT
EASY TO UNDERSTAND
The Creation of AdamM. Buonarotti, Sixtine Chapel
The Cloud Market Scenario is Complicated
+ local providers… too many competitors?18
More individuals are born than can possibly survive. The slightest advantage in one
being over those with which it comes into competition, or better adaptation in however slight a degree to the surrounding physical
conditions, will turn the balance.
Charles R. DarwinThe Origin of Species, c. 14
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