clive andrews at wp-brighton 2011 - the basics of blogging
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Page 1 | The Basics of Blogging | September 2011
The Basics of Blogging Clive Andrews
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NixonMcInnes
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In the beginning was the web…
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Meanwhile…
Web log = weblog = blog
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Today: over 160 million blogs
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Blogging is now everywhere
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What to blog about?
• News
• Offers (carefully)
• Failures
• Customers
• Questions – prompting debate
• Photos, maps, other content
• Controversial, contentious, thought leadership
• Canvassing opinions
• Think SEO – What’s topical or seasonal?
• INTERESTING STUFF to your audience
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What to blog about?
• News
• Offers (carefully)
• Failures
• Customers
• Questions – prompting debate
• Photos, maps, other content
• Controversial, contentious, thought leadership
• Canvassing opinions
• Think SEO – What’s topical or seasonal?
• INTERESTING STUFF to your audience
TimelyTimely
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Page 9 | The Basics of Blogging | September 2011
What to blog about?
• News
• Offers (carefully)
• Failures
• Customers
• Questions – prompting debate
• Photos, maps, other content
• Controversial, contentious, thought leadership
• Canvassing opinions
• Think SEO – What’s topical or seasonal?
• INTERESTING STUFF to your audience
TimelyTimely
InterestingInteresting
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Page 10 | The Basics of Blogging | September 2011
What to blog about?
• News
• Offers (carefully)
• Failures
• Customers
• Questions – prompting debate
• Photos, maps, other content
• Controversial, contentious, thought leadership
• Canvassing opinions
• Think SEO – What’s topical or seasonal?
• INTERESTING STUFF to your audienc
TimelyTimely
InterestingInteresting
RelevantRelevant
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Timely blogging
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Interesting blogging
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Relevant blogging
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Can’t I just sell my stuff?
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What’s good to read is good to search
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Where do I put my blog?
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Where do I put my blog?
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Where do I put my blog?
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Where do I put my blog?
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I’m not sure I can do this…
You possibly already do.
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Top takeaway tips
• Ensure there’s someone driving your blog
• Don’t worry if your blog doesn’t take off straight away
• Be objective about interesting content
• Listen to responses – what works?
• Don’t worry about perfection
• Blog when you have something to say
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Thank you
@CliveAndrews@CliveAndrews
[insert witty closing image here]
www.nixonmcinnes.co.uk/clivewww.nixonmcinnes.co.uk/clive