clippings spring 2013

CLIPPINGSSPRING 2013

The Official PublicaTiOn Of The ManiTOba hairsTylisTs’ assOciaTiOn

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www.clippingsmagazine.com

mad for

Make wavesatWinnipegTechnical CoLLeGe

Choosingthe right

product lines for your salon

Your Potential, Our Passion

MC College is Canada’s leading educator in hair, esthetics and

fashion design.

www.mccollege.caWinnipeg Campus • 575 Wall Street • T: 204-786-5081

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Clippings Spring 2013

Manitoba Hairstylists’ Association

cLIPPINGS

In this issueMha President’s Message from cheri Paizen

4

Mha Member ProfileJackie Krocker

authentic andaffuentChoosing product lines that complement your salon

Moustachesand More

apprenticeship Training is a cut above the rest

Make Wavesat Winnipeg Technical college

stuff We are‘Dye-ing’ Over!

innovate, service, & education

creativity and confidence

imagine True colour in high DefinitionSchwarzkopf Professional

a crystal clear ViewSee Blonde Lift as it Happens

Welcome toThe nail Depot

Spring 2013

The Official PublicaTiOn Of The ManiTOba hairsTylisTs’ assOciaTiOn

5 7 10

12 14

around Town Profiles

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18 20 22 26

30 32

Cover Credit:

Hairstylist: Angie HuntMakeup: Rimpal KalerModel: Lauren StroyaPhotographer: Rahim the Photographer

ManiTOba hairsTylisTs’ assOciaTiOn501 Sargent Avenue Winnipeg, MB R3B 1V9Phone: (204) 775-8633 Fax: (204) 775-0420

PublisheD by DEL Communications Inc.Suite 300, 6 Roslyn Road Winnipeg, MB R3L 0G5 www.delcommunications.com

PresiDenT & ceO David Langstaff

Publisher Jason Stefanik

Managing eDiTOr Shayna Wiwierski [email protected]

cOnTribTing WriTers Mark McAvoy Jillian Mitchell

sales Manager Dayna Oulion

aDVerTising sales Donna Burner Michelle Raike

PrODucTiOn serVices PrOViDeD by S.G. Bennett Marketing Services

arT DirecTOr / Design Kathy Cable

aDVerTising arT Caitlyn Hauer Dana Jensen Julie Weaver

© Copyright 2013DEL Communications Inc.All rights reserved.The contents of this publication may not be reproduced by any means, in whole or in part, without prior written consent of the publisher.

While every effort has been made to ensure the accuracy of the information contained in and the reliability of the source, the publisher in no way guarantees nor warrants the infor-mation and is not responsible for errors, omissions or statements made by advertisers. Opinions and recommendations made by con-tributors or advertisers are not necessarily those of the publisher, its directors, officers or employees.

Publications mail agreement #40934510

Return undeliverableCanadian addresses to:DEL Communications Inc.Suite 300, 6 Roslyn Road, Winnipeg, Manitoba, Canada R3L 0G5Email: [email protected]

PrinTeD in canaDa | 03/2013

www.manitobahairstylists.com

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I hope this spring’s issue of Clippings magazine finds everyone in good health and thriving in their business, and that everyone had a great and busy holiday season. I was elected to the role of the Manitoba Hairstylists’ Association (MHA) president in october and am really looking forward to all of the work that goes with it!

Moving forward – that is what the MHA is trying to do. We are currently working on various ways to get our name to people in our industry that may have never heard of us before. We have a Facebook page, and if you are a member, we have a Shutterfly site. We are no longer waiting for people to come to us; we are striving to get noticed and get the word out there as to what the MHA can do for you!

So, what can the Manitoba Hairstylists’ Association do for you? Great question!

What I want people to understand is that the MHA is a group of hairstylists, estheticians, nail technicians, salon owners, suppliers, and anyone connected to the beauty industry to create a network and help each other. What I am going to focus on as president of the MHA for the next two years is to get everyone understanding what the association is, and really focus on listening to things that we can do for you as a member.

So to answer your question, what can the MHA do for you? The answer is anything and everything.

Do you want classes on extensions? on nail art ideas? Do you want classes on ways to build your clientele? Help with rebooking and retailing? Would you like to see more competitions?

Go to our Facebook page – Manitoba Hairstylist Association – and leave us some ideas. If you are not a member – you should really think about joining; visit our website manitobahairstylists.com to find out how.

If you are a member, post any comments, questions, concerns, or ideas or just chat with other members on our Shutterfly site.

I personally want to build the MHA to a place where everyone can get the answers they need, meet great people, and have fun!

Did you know that the MHA website, manitobahairstylists.com, is a great place to put salon equipment that you have for sale? Also with your membership you get 10 per cent off your cash and carry purchases at Passion Beauty Supply, Salon Centre, and Zen Beauty Supply. It pays to show your membership card!

And, if you are a member of this association and would like a place to send photos of your work, this magazine can do that for you too. Contact editor Shayna Wiwierski at [email protected] to find out how.

President’s Message

CHeriPAiZeN


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The MHA executive set up a table at the CosmoProf Hair Exchange show, which was held on March 11, 2013 at the Winnipeg Convention Centre. This was the second year in a row that CosmoProf has allowed the MHA to be a part of their event and provide us with an opportunity to promote and inform hairstylists about the association and its benefits. It is a great opportunity for us and we appreciate CosmoProf’s support with the MHA.

As a new executive, we are taking on some added responsibilities this year and things are going well to date as we embrace a new model. We no longer have a paid position for the secretary treasurer and we are trying to have all volunteers in our roles to try and free up our member dues to host better events in the future. The association will look at how this model works after a year and have members provide feedback on this at our next AGM.

We have also been inviting our members into our shared member site to have more of an open-book approach. We have been posting minutes of our meetings, budget and expense reports, as well as a calendar to display meeting dates and events, and a new forum for members to express thoughts, ask questions, and do surveys similar to a chat room. We would like to have members more involved in casual conversations and discussions on this site. The goal is to provide a forum for more networking and discussion on any matters important to members.

The executive is currently working on setting up an event this spring. For more information, please visit us online at manitobahairstylists.com. $


News

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Jackie Krocker always knew some day she would become a hairstylist.

“I grew up around it; my grandmother is a hairstylist, she still is. A couple of my aunts are hairstylists, and my mother-in-law is a hairstylist. I knew I was going to become one, it was just a matter of when I could focus on me,” says Krocker, who is a stylist at Colors Beauty & Wellness on Pembina Highway.

Krocker, 32, graduated from Winnipeg Technical College’s 12-month Hairstyling program in 2012. She put off taking the course because she chose to put family first before she could pursue her dreams.

Krocker waited until her two children, nine-year-old son Kaiden, and five-year-old daughter Brooklyn were old enough to be in school so she could join school full-time and complete her studies in one shot. However, being the mother at home soon translated to being a mother in school.

“[School] was different for me because I’m in my thirties and I went to school with a lot of fresh-out-of-high-school kids, so I felt like a mother figure,” says Krocker, who has been married for nine years to her husband Darcy, a welder.

It was also during school where she won gold in the 2012 Skill’s Manitoba competition for hairstyling, which sent her to

edmonton to compete in the national competition that same

year.

Krocker’s win was a surprise for herself and she jokingly

recalls when her name got called.

“Hairstyling was the last thing to be called for in Skills. We

were all sitting there and all of the sudden Mary [elliott –

Krocker’s teacher and mentor] threw me out of my chair. I

went up there and just stood on the silver podium and they

pushed me up to gold. It was overwhelming. At the same

time I was completing my Grade 12 diploma, hairstyling, and

then all the work for Skills.”

Soon after she graduated, she got hired on as a stylist at

Colors Beauty & Wellness, located at 1072 Pembina Highway

in Winnipeg, Manitoba. Krocker says that she loves being a

hairstylist and enjoys interacting with clients.

“I like making people feel good; when they leave they feel

good about themselves. I almost feel like a psychiatrist

because people come and tell me about their life. For me,

there is no negative about being a hairstylist, it’s all positive,”

she says. “The days go by so fast; I love what I do.” $

MHA Member ProfileJackie Krocker

The mother figureBy Shayna Wiwierski

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The stylists at Berns and Black salon have a passion for beauty, a dedication to the environment, and a selection of product lines to match. Many of their lines contain biodegradable ingredients – and, in some cases, are completely vegan. evidently, green is their “thang”.

“It’s our mission to only carry eco-friendly products, but I think every salon needs to find products that follow their own mission statement,” Mallory Hildebrandt of Berns and Black affirms. “Product lines should be based on clients’ needs, but helping the environment in the process doesn’t hurt – you can be high fashion and carcinogenic free.”

Complementing your salon’s mission with product lines – stylist Kristina Poturica of rituals in hair and skin salon would agree, wholeheartedly. Whatever your daily rituals, the salon’s line of locally made, natural products will fit your life and your lifestyle – as well as it does their own.

“Choosing a product line is important for a business because it can define who you are as a company; it speaks to your company’s brand,” Poturica says. “The main things I look for in a line is a manufacturer that is community orientated, committed to helping us grow our business, and has quality products that not only perform, but are also environmentally safe for us and our clients.”

Being true to your brand (read: beliefs) is key – if you are authentic, they will come.

authenticChoosing product lines that complement your salon By Jillian Mitchell

and affluent

Product selection at rituals in hair and skin.

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Find out what makes

your salon tick from the

inside out. As an added

tip, creating a point of

difference will make

your salon and your

product choices even

more relevant, Porturica

shares. Investing in

private labels, for

example, can give your

salon that extra je ne sais

quoi.

No more than two, please.Certainly, it is important

to give your clients

options, but too many may cause

pandemonium.

“The number of lines is totally

dependant on the salon’s size, location,

and price point, and that if you can

satisfy all or most of the salon and

consumer demands, the fewer brands

and inventory the better,” shares

sales manager Mike McMahon of

Summit Salon Services, a popular

Saskatchewan-based distributor serving

the Prairie provinces. “In our world, one

or two is the optimum; however, salons

in high-traffic areas, such as a shopping

mall, may carry upwards of three lines.”

Indeed, carrying a green line – as both

Berns and Black and rituals in hair and

skin do – is a continuing industry trend,

agrees Sharon Sharpe-Titus, co-owner

of Saskatchewan-based distributor

eSP Salon Sales and president of

SST Cosmetics Inc. As the former

stylist confirms, today’s industry

buzzwords have a tendency toward

the eco-conscious, with phrases such

as “paraben-free” and “free of harsh

chemicals” at the top of the list.

As for price-point, offering a low-

mid- and high-end line is ideal, but not

essential. Again, it is dependent on the

clientele of your salon, she says.

Sales, sales, and salesWhile services are what ultimately affect the bottom dollar, having product lines that sell well is a bonus. A good retail salon should earn about 20 per cent of their income from retail/merchandise, with an equal percentage of salon space reserved for retail. However, as McMahon reveals, the ideal is not always realized.

A recent study estimated that the average salon retails approximately 10 to 12 per cent of their total service-dollar revenue. The problem, he says, could be attributed to the salon-distributor relationship.

“We feel that the salons should look at what that distributor is doing for their business,” McMahon says. “Most salons are owned by stylists who never went to school to own a business; we try to help them out with the business aspect.”

In an effort to be proactive, Summit Salon Services offers sales consultations with their clients, as well as a five-day intensive, Summit Business College. Similar services are also offered by fellow distributor eSP Salon Sales.

Inevitably, stylists and distributors alike would agree that a consistent review

of inventory is crucial to success. What lines are your key sellers? How many times do you turnover the products annually? If a product turns over at least three to four times, then it is a viable product to keep in stock, Poturica affirms, adding that implementing an inventory management software can be most beneficial in the process.

In short, Sharpe-Titus concludes with this bit of advice for stylists: embrace your knowledge. Stylists need to realize that “it’s their prescription that clients go home with and try to reproduce.” Share the knowledge, she says, and the customer will take ownership.

“The biggest part that people miss is the educating part,” Sharpe-Titus notes. “I just believe that stylists have a world of knowledge and sometimes they underestimate themselves. It’s not a selling process; it’s an education process.”

McMahon concurs – indeed it’s not about pushing sales; it’s about educating your client.

“I really believe that if every stylist told their clients what products they’re putting on their hair and why, that most salons’ retail sales would double. The ‘what’ is a start – but follow up with the ‘why’. The consumers are interested.” $

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Berns and Black“our top three products lines are Kevin Murphy, Soma, and

Yum Yum. Kevin Murphy is a high-impact editorial styling

line that translates to the everyday client. Soma is a bio-

degradable, vegan line that appeals to clients with severe

allergies – and who are ingredient conscious. Yum Yum

is our skincare line that is Canadian based. It appeals to

clients who don’t like to put a lot of stuff on their skin. All

three lines were considered because of the price point, but

also because of their eco-friendly conscious ingredients.”

ESP Salon Sales“our top growing brands would be eufora and Surface. our

Canadian-owned, mineral-based brand launched in 2007

called SST Cosmetics is paraben-free and free of harsh

chemicals.”

rituals in hair and skin“The full lines we carry are Aveda and Schwarzkopf for

both hair and body; our smaller lines are MUD (MakeUp

Designory) makeup. Yonka is a Parisian facial line we carry

that is 75 to 90 per cent naturally derived and essential-

oil based. our private label is rituals in hair and skin and

body. These lines are more than enough to cover all of our

clients’ requests and needs.”

Summit Salon Services“Redken by far is our number one brand. They are a full-

service manufacturer – 16 shampoos and 13 conditioners.

We’ve always been a single-line manufacturer; however,

we’ve just recently launched evo (a green hair option). our

makeup line is called Mirabella and it’s a fairly extensive

high-end mineral-based line. Mineral based – another

industry buzzword – is a higher quality product with a

higher price point.” $

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Please recycle this publicationafter you have read and shared it.

“My top picks”

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Men may remember some hairstylists telling them straight-

razor shaves are verboten by the government. Apparently, this

is and always has been false, and straight-razor shaves are on

the rise again.

Along with the re-emergence of the straight-razor shave has

come a re-emergence of barbershops, says John Unger, owner

of John’s The Hair Designers in Winnipeg.

“It’s kind of natural,” says Unger. “We can do things that you

can’t do with an electric or safety razor. We can make the lines

sharper. Plus there’s the nostalgia mystique that’s associated

with the shave in the old movies with the guy laying flat out and

having lather on his face.”

Barbershops have been dying out for decades, and unisex hair

salons have taken their place. But, with facial hair being very

much in vogue right now, a market for men’s grooming services

has opened up.

“You might equate the straight-razor shave as the spa

equivalent of what females enjoy,” says Unger.

one such men’s spa-equivalent is Tommy Gun’s original

Barbershop. Tommy Gun’s, with locations currently only in

Alberta and B.C., is a salon where men feel at home, says

manager of communications Doreen Belliveau. Perks include

a self check-in kiosk with cuing system to let you know when

your stylist is ready, in-mirror TVs, iPads in the waiting area,

arcade-style games, and a free drink and scalp massage with

every service. The stylists are trained specifically in men’s

cutting and hot towel shaves, which Unger says can be hard to

find these days.

“Most people trained as hairstylists in the last 15 to 20 years

were not taught to do any face shaving, but a lot of people want

to learn it because they see potential in it,” says Unger.

“It’s becoming very popular,” adds Belliveau.

By Mark McAvoy

and more

abcdefghijklmnopq

Tommy Gun’s Original Barbershop, with locations in Western Canada, offers spa-equivalent services for

men, such as straight razor shaving.

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Many spa/salons in the U.S., and now

in Canada, are offering this pampering

service to cater to their male clientele.

If you too would like to be able to provide

this dying art to your patrons, call

John Unger at (204) 775-8631, and he

will teach you how in only one day of

training. $

Since hairstyling school teaches both men’s and women’s services in just 1,400 hours, hairstylists may have to look elsewhere for training in barber services. Unger teaches straight-razor shaving in just one day, but because it’s such a hands-on training, he can only supervise three people at one time. It costs $500, but those learning on the same day can split the cost. Tara Domso, manager of two Tommy Gun’s locations in Red Deer, Alberta says their stylists “go through extensive amounts of hot towel shave training.”

Two- to three-day-old stubble is the popular look right now, but with Movember growing bigger, mustaches are becoming a source of pride for many men – at least for one month a year.

“You get the ‘Movember nod’ when you’re walking down the street. You don’t even need to say anything. A smirk comes across your face because it doesn’t matter who you are, when you have a mustache, you’re a ‘Mo Bro’,” says Pete Bombaci, national director of Movember Canada.

Movember is about raising awareness for men’s health, a subject men often have trouble opening up about. Mustaches get people talking, says Bombaci. It’s a statement, and part of that statement is keeping your mustache well groomed.

“When we talk about changing the face of men’s health and we talk about the modern gentleman – the modern gentleman takes care of himself, whether it’s his health or appearance. You do it in a way that’s refined,” says Bombaci.

John’s The Hair Designers can help you feel refined using techniques they’ve developed over the years, and that Unger learned from attending courses all over the world. But Unger’s salon is for both men and women, and barbering isn’t always easy to do in a mixed environment.

“We offer private booths for male and female clients, but we don’t go so far as some of the new shops where it’s a very male-oriented atmosphere. That’s something that’s a bit of a turn off to the female component. We kind of shy away from that and we like to give privacy to both male and female clients,” says Unger.

Tommy Gun’s, however, offers a wholly male environment.

“There was a definite void in the salon and barbering industry in Canada. Tommy Gun’s fills that void by offering an exclusive barbering environment for all ages, from young boys to men. Here they feel at home, relaxed, and that they belong,” says Belliveau.

Although there aren’t any locations in Manitoba as of yet, Tommy Gun’s is hoping to open franchises in Brandon and Winnipeg in the near future.

“Tommy Gun’s is a different kind of environment. We find it’s a place where guys want to go be themselves in,” says Domso. “We get a lot of first-time customers that become loyal with the very first visit.” $abcdefghijklmnopq

rstuvwxyz

Is straight-razorshaving back?

John Unger performs a straight-razor shave on a client.

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Whether it’s cutting, colouring, or anything in between, apprenticeship training ensures that Manitoba’s hairstylists, estheticians, and electrologists are held to the highest standards, as set by industry.

The trades of hairstylist, esthetician, and electrologist are compulsory certification trades. This means that to work legally in these trades in Manitoba, one must be a registered apprentice or hold a Certificate of Qualification in their trade, with a valid Authorization to Practise. Those who hold similar trade credentials outside of Canada and/or have work experience in their profession may be eligible to challenge the certification exam through the Apprenticeship

Manitoba Trades Qualification process.

To apprentice in these trades, interested applicants must locate a certified journeyperson to work under. In order to qualify, applicants must also be enrolled in, or have successfully completed technical training by attending classes at an accredited institution.

It pays to be an apprentice

In addition to getting paid while learning throughout apprenticeship training, there are a variety of federal and provincial grants, bursaries, and tax incentives available throughout apprenticeship training and upon certification. Incentives that

apprentices may be eligible for include:

• Apprenticeship Incentive Grant: apprentices who have successfully completed their first and/or second level in good standing in a Red Seal trade are eligible to apply for this $1,000 taxable grant to help apprentices continue their training.

• Apprenticeship Completion Grant: apprentices who complete their certification in a Red Seal trade after January 1, 2009 are eligible to apply for this $2,000 grant.

• Tradesperson’s Tools Deduction: employed tradespersons can deduct up to $500 annually to help cover the cost of new tools necessary to their trades. This tax deduction applies to the total cost of eligible tools, over $1,000, acquired by an employed tradesperson.

An investment worth making

By hiring an apprentice, employers also have the opportunity to receive various grants and tax incentives from the provincial and federal governments. Incentives that may be available to employers include:

• Early Level Apprentice Hiring Incentive: a provincial refundable tax credit. employers can claim 15 per cent of wages paid to apprentices (or 20 per cent for employers in rural areas), for completing Level 1 or 2, up to a maximum of $3,000 ($4,000 for rural employers), per year, per apprentice.

aPPrenticesHiP trainingis a cut ABOVETHE REST

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APPRENTICESHIPA Smart Investment.

AMBITION, WILLINGNESS TO LEARN AND HARD WORK got you where you are today. Now you can build on these qualities – and build your business – by hiring and training apprentices. Apprentices’ knowledge and skills – coupled with on-the-job training – make for a profitable and smart business investment.

Apprenticeship training is available in the following trades:•Hairstylist

•Esthetician

•Electrologist

If you’re interested in any of these opportunities, we want to hear from you. For more information on Apprenticeship in Manitoba visit our website at: manitoba.ca/tradecareers or call 1-877-97-TRADE

Apprenticeship AdMB Hairstylist Magazine

Ad size: 1/2 Page H (7”w x 4 5/8”d)

CALL FOR EXPERTISE

Apprenticeship Manitobais looking for qualifiedcandidates to representthe industry by sittingon a Provincial AdvisoryCommittee (PAC) forthe trade of Esthetician.We’re also looking forTrade Examiners.

• Apprenticeship Job Creation Tax Credit: a federal non-refundable tax credit which allows employers to claim 10 per cent of wages paid to apprentices, for completing Level 1 or 2, up to a maximum of $2,000 per year.

• Advanced Level Apprentice Hiring Incentive: a provincial tax credit for employers to claim 10 per cent of wages paid to apprentices completing

Levels 3, 4 and 5, up to maximum of $5,000 per level, per apprentice.

• Journeyperson Hiring Incentive: provides a tax credit to employers of recent graduates of apprenticeship programs through the Trades Qualification process. An eligible employer may earn a refundable tax credit for each of the first two 12-month periods of permanent, full-time employment of journeypersons

for work performed in their certified

trades, primarily in Manitoba. The

credit equals 10 per cent of wages

and salaries paid to apprentices, up to

a maximum of $5,000 per year, per

journeyperson.

For more information about apprenticeship training in Manitoba, visit manitoba.ca/tradecareers. $

By hiring an apprentice, employers also have the opportunity to receive various grants and tax incentives from the provincial and federal governments.

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Style it how you like, the simple truth is a quality education in hairstyling has never been more crucial than it is today. The anticipated retirement of a high percentage of baby boomers in the next 15 years forecasts a marked deficit in skilled trades workers in the province. This, paired with the recent advent and rise of the boutique salon in Manitoba, and society’s ever-increasing emphasis on health, happiness and personal wellbeing, means an enhanced demand for skilled and qualified stylists. Winnipeg Technical College (WTC)’s hairstyling program gives students everything they need to succeed in the field, enabling them to step straight out of the classroom and onto the salon floor.

WTC’s accredited hairstyling program provides students with the study

and practice of all aspects of hair services for men and women. Students also receive basic manicure training on natural nails, and basic beauty treatments such as makeup product and application, and eyebrow arching and waxing. A four-week internship gives students practical hands-on experience working in a real salon, and gives them opportunity to network and build their portfolio.

WTC is the only public college in Manitoba to offer this kind of program, meaning students get more bang for their buck – coming in under $6,000, the program tuition is accessible to students from all walks of life (compare this with the $12,000+ tuition charged at other strictly private institutions). Students will also have access to free parking, all college amenities and

auxiliary support services. A recent

expansion means increased classroom

and salon space, and top-of-the-line

facilities and products.

While most students in Manitoba must

wait until after high school to begin a

career in skilled trades or technology,

Winnipeg Technical College offers a

fast track to an engaging career.

“our program also accepts high school

students from the Pembina Trails

School Division (PTSD), who can attend

during Grades 11 and 12,” says Mary

elliott, hairstyling instructor. “Not only

do they gain credits for their graduation

requirements, they also complete the

first level of an industry certification

through Apprenticeship Manitoba. And

since PTSD sponsors these students,

their tuition is free.”

Make waves

Winnipeg Technical College hairstyling grad Scott Ramosnow retains a position at one of Manitoba’s hottest new salons.

atWinnipegTechnical CoLLeGe

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cutting-edge

wtc.mb.ca204.989.6500

Adjective: At the latest or most advanced stage of development; innovative or pioneering.

Winnipeg Technical College’s Hairstyling Program is pleased to offer cutting-edge learning options & software that give you the freedom to study and perfect top styling techniques online anytime, anywhere, from home or any mobile device. Day and evening program options give you more freedom and flexibility, and government funding means we give you more while charging you less. Call or visit today to find out how!

Make waves All of WTC’s instructors are experts

in their fields, with years of industry

experience under their belts. In pace

with the changing media and times,

they offer students a variety of learning

platforms, including cutting-edge

MiLady or Pivot Point which allow

students the freedom to study and

perfect their styling techniques anytime,

anywhere, from home or mobile device.

Daytime and evening programs are

available, keeping with Winnipeg

Technical College’s mandate of

accessibility. Both program options are

accredited, and follow entrepreneurship,

Training and Trade, Apprenticeship

Branch guidelines – meaning all

successful graduates leave the college

career-ready and qualified for any salon.

The cumulative employment rate for

graduates of WTC’s hairstyling program

is an impressive 86 per cent. Scott

Ramos, a program graduate, has made

waves in the Manitoba styling scene.

He currently works at the trendy and

popular Berns & Black Salon & Spa,

owned by Kitty Bernes, another WTC

grad. “The hairstyling program changed

my life,” Ramos says. “It was filled with

inspiring teachers. They continually

believed in me and pushed me in the

right direction.”

To register or learn more about

WTC’s hairstyling program, visit

www.wtc.mb.ca, or call

(204) 989-6500. $

While most students in Manitoba must wait until after high

school to begin a career in skilled trades or technology, Winnipeg

Technical College offers a fast track to an engaging career.

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Hair:MicHael larocque

Makeup: Janique lavoie at Fine eyes Makeup artists

pHotograpHy: caMpbell pHotograpHy

Around townProfilesHairstylist: angie Hunt

Makeup: riMpal kaler

Model: lauren stroya

pHotograpHy: raHiM tHe pHotograpHer

Chatters Salon & Beauty Supply on Empress

Hairstylist: angie Hunt

Makeup: silvia delgado

Model: bettina zielinski


Hairstylist: angie Hunt

Makeup: caM brown

Model: valerie petrov


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stylist: linda azeMi

Model: sHerisse brant

stylist: sHerisse brant

Model: Misty Friesen

stylist: MarsHa collins

Model: linda azeMi

Winnipeg technical CollegeAround townProfiles

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‘dye-ing’ over!Stuff we are

We are shedding the layers and letting our hair down, spring is back in season!This year is all about bright colours, healthy hair, clean skin, and matte nails.

Go wild with colour or shed that winter frizz with serums; we love what this season has to offer.

Aveda Invati Exfoliating Shampoo, Thickening Conditioner and Scalp RevitalizerThin hair, don’t care! New from Aveda, the Invati line of a shampoo, conditioner, and scalp revitalizer will have your fine locks filling up in no time. The Invati system is clinically proven to reduce hair loss by 33 per cent to help guests keep the hair they have longer. Shampoo (200 ml) and Conditioner (200 ml) $27 each, Scalp Revitalizer (150 ml) $69 at Aveda Salons.

Bioderma Sensibio H2O Looking for a makeup remover safe for your sensitive skin? This holy water

is perfect for cleansing and removing makeup while reducing redness, soothing an irritated epidermis, and so much more. With cucumber extract

and a clear water texture, Sensibio perfectly cleanses and removes the most stubborn of makeup, even waterproof, and respects skin balance like clear

water. A must for any beauty enthusiast!$22 for 250 ml at Shopper’s Drug Mart.

Clarisonic PLUS Sonic Skin Cleansing SystemGet a deeper clean on your facials with this handy little tool. The Clarisonic PLUS Sonic Skin Cleansing System is the cream of the crop when it comes to clean skin. In just 60 seconds, the micro-massage action removes six times more makeup and two times more dirt and oil than cleansing with just your hands alone. With three different speeds for the face and body, your skin will be feeling smooth and clean in no time.$259 at Sephora.

Joico Power Spray Fast-Dry Finishing SpraySick of hairsprays leaving your hair sticky and stiff? Joico’s new hairspray, infused with their innovative

AquaLastik™ technology, gives clients the ultimate in long-lasting control with shine, strength, and protection. It also delivers the power you need with the flexibility you like. Perfect for stylists, this

hairspray keeps strands in place while maintaining pliable, true restyleability for up to 72 hours.$16.99 for 300 ml at salons.

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‘dye-ing’ over!Essie Matte About You matte topcoatFrom Nonoo to Karen Walker to Tibi and Rebecca Taylor, matte nails were all over the runway at New York Fashion Week. Give your clients the matte treatment with Essie’s Matte About You, a matte topcoat that tones down even the glossiest of colours. Be on trend this season with a full matte nail, or a matte French mani complete with glossy tip for nails that are oh so stylish.$9.99 at professional salons.

Make Up For Ever Technicolor PaletteFrom green to blue to even this season’s “it colour”,

yellow – bold, bright hues are popping up everywhere. Always on trend, Make Up For Ever releases their spring

palette, Technicolor, inspired by the cinematic transition from 1930’s Hollywood black and white to Technicolor,

this palette gives you a rainbow of options, with some safe neutrals thrown in.

$50 at Sephora.

Schwarzkopf Professional BC Bonacure Oil Miracle Liquid Oil ConditionerMagic in a bottle! This miracle potion is a leave-in conditioner uniquely designed to deliver nine different benefits. Working in two phases, the spray-on conditioner combines an oil phase, which supplies hair with a soft, radiant shine, and a care phase that is infused with properties that work towards controlling frizz, supply nourishment, and help repair damaged hairs. Perfect for spring, this lightweight conditioner seals the hair cuticle to help lock in moisture and prevent the recurrence of dryness and frizz for lasting comfort.$19.21 for 150 ml at spaboutique.ca

butter LONDON Sweetie Shop CollectionWe get a major sweet tooth every time we lay our eyes on butter LONDON’s spring collection. From the minty-green Fiver to the apricot Kerfluffle to the bright citrus Jasper, this collection makes us want to grab some cotton candy and thin mints and paint our nails every colour of this pastel rainbow.$17 each at butterlondon.ca orThe Bay.

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Salon Centre is one of the largest independently owned beauty

distributors serving the prairies for over 16 years.

Cosimo Minnella is the founder and Ceo of Salon Centre, and

with a lot of hard work, passion for the beauty industry, and

a dedicated staff, he has grown the company from a staff of

three employees and one location to a staff of over 40 with

four locations covering three provinces.

There are three cornerstones that Salon Centre has built and

grown their business on over the years – innovation, service

and education. These three building blocks have become the

foundation and mission for the company.

The beauty industry is always evolving and Salon Centre

makes it their mandate to bring forward the latest and most

advanced products the beauty industry can offer. Salon Centre

is proud to offer a full range of beauty products to service

both salons and spas, all available under one house. They

carry the most innovative lines, including Unite, ColorProof,

Moroccanoil, Joico, ISo, KoKo, Alcove, one electrical, and

many more. Salon Centre also has a large esthetics division

with a dedicated supportive staff focusing on lines such as

Image Skincare, MUD makeup, CND, China Glaze, Dannyco,

Gehwol, and much more.

Salon Centre is one of the few distributors left in the Prairies

with their head office based in Winnipeg, Manitoba. With the

most experienced staff in the industry (some of which have

been in the industry for over 25 years), they offer superior

customer service through their expertise and education. Salon

Centre has professionally trained technicians and a dedicated

team to keep you informed of all the latest products, trends,

and techniques.

Salon Centre is proud to offer seminars in all our locations

to help you succeed in making your salon a success! Salon

Centre held their first Innovate Show in Winnipeg in 2011, and

then in Saskatoon the following year. The Innovate Show was

one of the largest independent shows produced in the Prairies

and they brought in some of the most sought-after artists in

the field, providing valuable education and knowledge. Both

shows were a great success, having guests leave inspired and

informed about the latest trends and techniques.

Salon Centre looks forward to the challenges and successes

the future holds in an ever-changing industry. $

Innovate, SeRVICe, education&

Cosimo and Connie Minnella at 2012’s Innovate Show in Saskatchewan.

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saloncentre


The Salon Professional Academy (TSPA) is

an innovative training centre, and the only

cosmetology school endorsed by Redken

for excellence in education.

The Salon Professional Academy offers

hands-on training in a real-world setting,

where students learn not only the latest

techniques in hairstyling and makeup

artistry, but also proven business

strategies. This well-rounded education

prepares students for a long-term future in

the industry.

TSPA educators have a vast array of

industry experience. They are committed

to creating a positive, nurturing learning

environment, are passionate about the

industry, and committed to the success

of students. As coaches, they empower

The Salon Professional Academy (TSPA) Winnipeg24

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Creativity and confidence

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260-1395 Ellice Ave Winnipeg, MB, R3G 3P2

HAIRSTYLINGMAKEUP ARTISTRYMAKEUP BOOTCAMPESTHETICSAdmissions 204.772.8772 (TSPA) www.tspaWinnipeg.com

Endorsed by Redken for Excellence in Education

students to explore their creativity and

gain confidence in their abilities through

one-on-one instruction in both the

classroom and salon area. This makes

it possible for students to develop their

own personal style and help shape their

success.

Programs combine the most up-to-date

methods with the critical business-

building skills needed to maximize

artistic potential and achieve greater

success in the industry. Graduates

hold many exciting positions within

the industry, including platform

artist, spa/salon manager and owner,

beauty product representative, and

cosmetology educator. TSPA offers

courses in hairstyling and makeup

artistry.

The Salon Professional Academy is

a state-of-the-art facility providing

students with a positive, real-world

learning environment, while effectively

communicating and interacting with

clients. Guests will receive quality

services at discounted prices from our

professionally trained students, while

under the watchful eye of industry-

experienced educators. Visit

www.tspaWinnipeg.com for a full

list of guest services.

For details about classes, or to schedule

a tour, call (204) 772-8772, or email

[email protected]. $

The Salon Professional

Academy is a state-of-the-

art facility providing students

with a positive, real-world

learning environment, while

effectively communicating

and interacting with clients.

Together. A passion for hair

Want to discover true color?

Call 1-800-463-3081 for a distributor near you or fi nd us on facebook.

IGORA ROYALTRUE COLOR INHIGH DEFINITION

NEWTRUE | VIBRANT | LASTING

www.schwarzkopf-professional.ca | facebook.com/SchwarzkopfCanada

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The new IGoRA RoYAL sets no limits

to creativity and appeal. Raising the

bar as Schwarzkopf Professional’s

flagship colour brand, the new IGoRA

RoYAL provides everything a colourist

demands: great colour precision,

ultimate colour intensity, and excellent

performance even under challenging

conditions.

Featuring the new high-definition

technology, it delivers 100 per cent

reliable results in every situation,

meaning true, vibrant, and lasting colour

– even on porous hair! The innovative

relaunch brings to life the latest top

colour trends from around the globe,

positioning Schwarzkopf Professional

once again as an industry leader in the

hairdressing business.

Complementing the new IGoRA

RoYAL, Schwarzkopf Professional

introduces an innovative activity plan

for salons worldwide. The educational

aspect is invigorated with the one-

of-a-kind training “Royal Master

Academy” focused on salons’ business

success. Moreover, the “Colorpedia”, an

encyclopedia about colour developed

exclusively for hairdressers, will be

available in Canada as of June 1, 2013.

The “House of Color” application for

Apple and Android devices supports

the hairdressers on a daily routine,

from interactive colour consultation

to formula creation and client

management. All those innovative

communication elements, as well as the

new IGoRA RoYAL range, are available

as of March 2013 in all Schwarzkopf

Professional partner salons.

The new IGORA ROYAL: setting the standard for colour

Schwarzkopf’s colour has never been as

creative, or as vibrant as now. Impress

your clients with true colour in high

definition for fascinating and expressive

colour results! every client request

Schwarzkopf Professional relaunchesIGoRA RoYAL

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regarding colour, no matter age, style or

hair type, can now be answered with a

professional colour service by IGoRA

RoYAL. With a comprehensive shade

assortment offering perfect white hair

coverage and the highest vibrancy

in fashion tone directions, the new

IGoRA RoYAL provides perfect colour

equalization even on porous, damaged

hair for great results. To Schwarzkopf

Professional, colour in high definition

means up to 50 per cent longer colour

retention, and up to 25 per cent higher

vibrancy, compared to the current

IGoRA RoYAL.

“Hairdressers want to see what they

get. especially when it comes to colour,

a product has to deliver 100 per cent

performance and needs to be fully

reliable. Being true-to-swatch is a big

asset of IGoRA RoYAL,” says Lesley

Lawson, Global Colour ambassador for

Schwarzkopf Professional.

The high-definition technology

True, vibrant, and lasting! Fully re-

engineered colour pigment matrices

for intensive colours and the clearest

tone direction are brought together

with the new lipid carrier system for

amplified penetration into the hair

cortex. Thus, the colour is locked into

the hair and perfectly sealed for longer

retention. This innovative technology is

the foundation for answering colourists’

demands.

“Colour must speak truth and do the job

with 100 per cent performance, even

under challenging conditions. This is the

key to my salon success,” says Lawson.

The IGORA ROYAL portfolio and service tools by Schwarzkopf Professional

The updated IGoRA RoYAL assortment

with an easy-to-understand structure

includes 111 exciting new shades.

Beyond covering all essential colour

worlds, IGoRA RoYAL understands the

specific clients’ needs and meets them

with an individual tailor-made colour

solution for each target group.

ABSoLUTeS dedicates its performance

entirely to the demands of mature hair.

It offers excellent coverage and long-

lasting fashion tones in only one step.

FASHIoN LIGHTS will make heads turn

as this powerful sub-line of highlight

colours delivers maximum contrast

and ultimate lifting performance for

vibrant colours, again in only one step.

A speciality assortment of extracts and

neutralizers, as well as mix-tones and

pastels offer further technical solutions

and creative options for endless colour

possibilities with the new IGoRA

RoYAL.

But the innovations do not stop with

the products! Schwarzkopf introduces

a broad portfolio of service tools to

consult, attract, and convince colour

clients – all dedicated to the success of

their salons.

To complete the IGoRA RoYAL

relaunch, Schwarzkopf Professional

stresses the importance of education

of all levels. The new Royal Master

Academy extends its broad program

by implementing a 10-month

prestigious, tailor-made and certified

expert program, including versatile

modules such as seminars, webinars, or

assessments. ASK Business Seminars

aims to maximize each salon’s business

potential with colour services and

provides respective tools, guidance,

and inspiration. Royal Nights offers an

exciting evening for everyone in the

salon to experience the new IGoRA

RoYAL.

Furthermore, the Color with IGoRA

and Win contest returns to Canadian

salons. Select tubes of IGoRA RoYAL

contain a secret PIN code, which when

entered online reveals a special prize

to the salon. There are over $500,000

in prizes available to be won, including

Town Shoes Gift Cards, HD-TVs,

Waher-Dryer, ASK Academy vouchers,

and the grand prize of an european

educational experience, valued at

$10,000.

The overall activity plan accompanying

the relaunch makes IGoRA RoYAL

the perfect partner for inspiring colour

creations – in every dimension, always

in high definition.

For further information, please visit

www.schwarzkopf-professional.ca. $

“Hairdressers want to see what they get. Especially when it comes to colour,

a product has to deliver 100 per cent performance and needs to be fully

reliable. Being true-to-swatch is a big asset of IGORA ROYAL.”


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Blonde is a passion, a love of life.

It stands for youth, femininity, and

glamour. As for hairdressers, it is

bleaching that separates the experts

from the novices, because to achieve

the perfect blonde look, you need

ample experience, as the lightening

result has to be checked constantly

during the process – a demanding and

time-consuming job. Now BLoNDMe,

an expert for supreme blonde hair

quality, introduces a world innovation:

BLoNDMe CRYSTAL Transparent Gel

Bleach System. As the world’s first

transparent gel lightening system,

it allows hairdressers to control the

lightening process instantly. This saves

time, increases the convenience, and

ensures a perfect lightening result,

while reliably avoiding yellow casts.

BLoNDMe is the only cross-category

brand that combines colour, care,

and styling for coloured, lightened, or

streaked hair. once they have found

a colour expert who can guarantee

just the right shade of blonde, natural

blondes, as well as any other lover of

blonde hair, won’t change hairdressers

anymore. Bleaching is among the

most elaborate salon applications,

demanding lots of know-how, sure

instinct, and permanent control. Always

striving to ensure the ultimate blonde,

after introducing the high-performance

lightener BLoNDMe Premium Lift 9+,

the blonde experts of Schwarzkopf

Professional have now made yet

another breakthrough. The all-new

BLoNDMe CRYSTAL Transparent

Gel Bleach System is a true world

innovation. Through its gel-like, crystal-

clear-on-the-hair formulation, this

pioneering lightening solution makes

it possible to exercise direct control

over the lightening process, taking

this salon application to a new level of

convenience.

The world´s first transparent lightening system by BLoNDMe

from Schwarzkopf Professional

A crystal clear viewsee blonde lift as it happens!

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“I first heard of this new CRYSTAL

lightener Schwarzkopf Professional was

developing and thought ‘wow’ is this

even possible?” says Lesley Lawson,

International Colour Ambassador

Schwarzkopf Professional. “I thought,

here’s a product that will save time

and effort, which will directly result in

saving money in the salon – something

all hairdressers are looking to do.

It’s a great product for experienced

hairdressers, while also making it ideal

for some of our junior colourists who

might be a little more nervous when

using lightening products.”

Instead of the commonly used

emulsion, the BLoNDMe CRYSTAL

Transparent Gel Bleach System

developer’s unique formulation contains

xanthan gel, which makes the product

transparent and works perfectly with

the powder’s viscosity. Applied to hair,

the white mix becomes transparent,

while the product’s crystal-clear,

gel-like texture enables a precise

application and an even spread. When

using the Schwarzkopf Professional

Color Meches, the lightening process

stays visible even with streaking

techniques, ensuring time-saving

direct control due to their transparent

foils. Yet another benefit, with full-

head bleaching, colour removal, and

free-hand techniques, the hydro effect

prevents the product from drying once

applied, so the hair maintains its natural

moisture balance. With the BLoNDMe

CRYSTAL Transparent Gel Bleach

System, hair can be lifted up to seven

levels in only one step, turning it into

a natural shiny blonde of immaculate

quality from hairline to hair ends. The

mixing ratio of one-to-three makes

this innovation a very convenient

cost-saving choice for salon owners.

The anti-yellow effect neutralises or

corrects unwanted shades not only

here, but also when used as a bleaching

cleanser. The innovative BLoNDMe

CRYSTAL Transparent Gel Bleach

System offers hairdressers a safe and

convenient application, while giving

their clients their very own, bespoke

shade of blonde.

For further information please visit

www.schwarzkopf-professional.ca. $

Take a look at the

BLoNDMe CRYSTAL

Transparent Gel Bleach System

by scanning the QR code

with your smartphone or tablet.

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The Nail Depot was established in 1989 by

proud Canadian ed German. Since the first day

German opened the doors, The Nail Depot has

strived to make each and every customer feel

like part of the family.

Recently, The Nail Depot has undergone some

major changes. German’s son Brad, in addition

to a brand new staff, has united to make The

Nail Depot team better than ever. The team

wants to make your shopping experience as

seamless as possible, and if coming in to our

retail location is not convenient, we offer a

user-friendly website, as well as super-friendly

staff who are more than happy to take your

order over the telephone.

With over 3,000 different products available to

distributors, schools, and estheticians across

the world, The Nail Depot boasts fantastic

prices, quick deliveries, and superb customer

service. our always-friendly staff has extensive

product knowledge on all the new and popular

products available in our industry.

With the recent explosion of gel polishes

popularity, The Nail Depot has developed its

own brand that we can offer to our customers

for an incredible price. With 50-plus colours

available, the selection is one of the best in

the world. other brands of gel polish are only

available in a quarter-ounce size, whereas The

Nail Depot’s brand, Gel Polish, is bottled in

half-ounce bottles, providing our customers

with an even better deal.

Recently, a new graduate of a local esthetics

school came into our business and was thrilled

to find out that we not only provide products to

distributors, but we also welcome independent

estheticians and other small businesses, like

spas and hair salons. After spending an hour

in our location, she expressed how thrilled

she was that we carried such a wide range of

selections and that we carry so many popular

brands of products, such as Gehwol, Graham,

NSI, INM, GiGI, Gena, Allpresan, Perfection,

oPI, China Glaze, to name a few, as well as

our own brands of items, like polish, wax,

implements, and many more.

As social media is one of the best methods

of networking with our customers, The Nail

Depot has a Facebook account that we

welcome everyone to join and share their nail

art, tips, and tricks. our twitter handle is @

nail_depot, which we use to send out daily

tweets, letting all our followers know of any

new and exciting products, as well as special

deals available. Blogging is yet another medium

that we at The Nail Depot use to connect with

customers. Weekly Blog updates are available

on our website www.naildepot.ca, and we love

to read our customer’s and reader’s comments

and suggestions.

2013 is a year of big changes at The Nail

Depot, and we all want to thank our existing

customers and welcome all of the new ones to

our family! $

Welcome toThe Nail Depot

33



UV

Suite 300, 6 Roslyn Road, Winnipeg, Manitoba, Canada R3L 0G5Toll Free:1.866.831.4744 | Toll Free Fax: 1.866.711.5282

www.delcommunications.com

We offer outstanding personal service and quality in the areas of:CREATIVE DESIGN | ADVERTISING SALES

TRADE PUBLICATIONS | QUALIFIED SALES & EDITORIAL TEAM

DEL Communications Inc. and you, THE KEY TO SUCCESS.

DELCommunications Inc.

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Index to AdvertisersAesthetic Products Canada Inc. ............................................................................................................................................ oBC

Apprenticeship Advanced education & Training .................................................................................................................. 15

evelyn’s Wigs .....................................................................................................................................................................................5

MC College Group .......................................................................................................................................................................IFC

Salon Centre .................................................................................................................................................................................... 23

Schwarzkopf Professional ................................................................................................................................................. 30 & 31

Schwarzkopf Professional Canada ................................................................................................................................... 10 & 11

Sharpening By The Hand of Gord ................................................................................................................................................7

The Nail Depot ............................................................................................................................................................................... 35

The Salon Professional Academy (TSPA) .............................................................................................................................. 25

Winnipeg Technical College ........................................................................................................................................................ 17

CLIPPINGSThe Official PublicaTiOn Of The ManiTOba hairsTylisTs’ assOciaTiOn

To advertise in the next issue of

Contact Michelle RaikeT: 204-663-3923 or TF: 1.866.838.3029

[email protected]

Need A beauty BreaK?

For more hair-raising features, as well as to viewthe magazine online, visit us at

clippingsmagazine.com.

Also, make sure you check out

manitobahairstylists.comfor MHA news and information.


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204-783-9996 | 1-800-565-8892e-mail: horstmakus@aestheticproductscanada.cawww.aestheticproductscanada.ca

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