Cliff Tillery Digital Marketing Consultant

But, sometimes we get what we pay for.Well talk about digital marketing tools that we use (and some that we just know about!)Well walk you through how to use some (but some would require a boot camp themselves)Use what makes sense for you!

-It's changing the way we do business -Match your social medial channels to you target market. Go where your people are

-The purpose isn't to sell but to open up conversations

-What are the top 5 things your customers always ask you? What are the top 5 they SHOULD ask you. Great conversation starters

Facebook- the 900lb gorilla, but it's where people are!Twitter-get's searched as much as some search engines. Make #s your friend! #nauseaLinkedIn-not just for job seekers. It's a platform to show you know your stuffPinterest-the hottest visual channel of them allGoogle+-great for SEO

Make sure your branding is consistentFully fill out your profilesParticipate! Think of your social media channels like an extension of your sales team- execept it's less about selling and more about simply talking to your target market. Explore ways to talk about what they want to hear

You could go to each social media channel, log in and post, or....HootsuiteBufferNetvibesCyfeConnect your blog to your social media channels (especially with Wordpress) with a plug in or IFTTT

What do you use when you see something cool and you want to just grab part of it? Lightshot- my personal favorite- allows you to just grab and goNo tool-use Printscreen, save the image as a jpg file and open it in an image management tool such as...

Great for web design, creating images to post to social mediaPicmonkey.com- my favorite!GIMP- need to download Pixlr.com- reminds me of FireworksSumopaint.comIrfanview.com- need to download it but its been around since the invention of fire

-let's you do all kinds of fun things-insert demonstration here...

There is no one single tool you can use to help you shoot to the top of the search engine rankings. That being said, there are some that will help you figure out some pieces of the puzzleGoogle Keyword Planner- (dont go into the light!)Keyword Eye Basic

Google.com/trends-helps with keywordsGoogle Alert-whos talking about me?Google Analytics-hows my site doing?SEO Quake- plug in to spy on your competitionCopyscape.com- helps you check for duplicate content

Google.com/trends-helps with keywordsGoogle Alert-whos talking about me?Google Analytics-hows your site doing?Site: yourdomainname.comSEO Quake- plug in to spy on your competitionCopyscape.com- helps you check for duplicate content

Google doesn't see images- only text Site: yourdomainname.comWhen you're loading images onto your blog posts, its good to rename your posts with a keyword and you can embed keywords into your images.Helps with SEORight click on image name, click on Properties, go to details, have at it!

Far and away, my favorite is:Animoto

Let's you take 7 to a billion images and turn them into a video then upload it to YoutubeInsert demonstration here...

Constant Contact

Mailchimp (my favorite)

It's intuitive and well, there's a friendly monkey! Who doesn't LOVE a monkey?

Both give you great analytics on open rates, click through rates, etc.

EvernoteWeb and phone basedJust short a million uses for EvernoteJohn uses it as a lead tracking toolI use it to dictate ideas for various insane plans to take over the worldDownload it and discover what you might use it for

Weve developed a free tool that you can use to help you measure the effectiveness of your digital marketing. Go to: digital.makeitloud.netTake the free assessment. Were beta testing this, so help us work out the kinks!

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Presented by Cliff Tillery Oct. 30th, 2013Thanks For Coming!

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