client market research, cal poly organic farm

Upload: jeff-lien

Post on 05-Apr-2018

224 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    1/41

    )

    G|jm`cf Am|h Hm|ietc`j^|g~gvmo

    Ls; \gle|t Oee/ Keaa Oce`/ [mfb Ocvvg`/ KmieOghlm|dg ! Qcqcm` Os/

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    2/41

    Lmfij|gu`d;

    tbe Fmo ^gosG|jm`cf Am|hY6X

    Bg|tcfuotu|e m`d F|g~ Vfce`fe De~m|the`tFgooeje ga Mj|cfuotu|eAggd m`d E`qc|g`he`tmo Vfce`feJ|m`tv m`d ~|cqmte dg`mtcg`v

    (G` fmh~uv `ert tg am|h(Hg||g Lms Am|he|v Hm|iet(Dgz`tgz` Vm` Oucv Glcv~gv Am|he|vHm|iet

    (Vtude`tv G` Fmh~uv(Vtude`tv Gaa Fmh~uv(Vm` Oucv Glcv~g |evcde`tv

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    3/41

    )^|chm|s Fg`fe|`v;

    @gt e`gujb vtude`t t|maacf

    Ochcted |evgu|fev

    T|sc`j tg vtcfi tg ~|chm|s oc`e ga zg|i

    C`eaacfce`t uve ga tche

    Glkeftcqev

    C`f|emve vtude`t mzm|e`evv/ zctb m` eh~bmvcv c` oem|`c`j

    C`f|emve eaacfce`fs/ zbcoe hmc`tmc`c`j vch~ocfcts

    Fgh~oetc`j tbcv glkeftcqe zctbgut mddc`j zg|i g| hufb zg|i

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    4/41

    )

    Gu| Vu|qes( Ze f|emted m vch~oe : }uevtcg` vu|qes uvc`j Vu|qesHg`ies

    ( Ve`t gut tg veqe|mo om|je je`e|mo edufmtcg` fomvvev

    ( Tgtmo |efc~ce`tv; m~~|grchmteos=>>>

    ( \efecqed

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    5/41

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    6/41

    @gtc`j g| ~e|tmc`c`j tg m fomvv g

    a fbehcfmo fgh~gu`dv tbmtag|he|os fgh~|cved g`os tbgve ercvtc`j c` g| de|cqed a|gh~om`tv g| m`chmov/ lut tbmt `gz c`foudev moo gtbe| fgh~gu`dv

    ga fm|lg`.Y=>X

    G\JM@CFdeac`ctcg`

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    7/41

    )^EVTE

    ^goctcfmo; vt|cft aggd ~|e~m|mtcg` fgdev'jucdeoc`ev/g|jm`cf c`duvt|s |ejuomtcg`v

    Efg`ghcf; vtmte ga efg`ghs g` lusc`j lebmqcg|v/|cvc`j tuctcg`/ vtude`t vuffevv aee

    Vgfcmo; j|ee` hgqehe`t/ vgfcmo `etzg|ic`j/ j|gzc`jc`te|evt'mffe~tm`fe

    Tefb`gogjcfmo; fg|~g|mte logjjc`j/ vgfcmo`etzg|ic`j/ zelvctev "l|gmd mffe~tm`fe#

    E`qc|g`he`t; e`qc|g`he`tmo le`eactv ga g|jm`cf

    c`duvt|s/ j|ee` hgqehe`t/ oevv ~gooutcg`

    ^

    E

    V

    T

    E

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    8/41

    )Vt|e`jtbv

    ( Vu~~g|t a|gh Fmo ^gos

    ( Fghhu`cts Vu~~g|ted Mj|cfuotu|e "FVM# ~|gj|mh Y3X

    ( Fmo ^gos vu~~g|t moogzv ag| agfuv g` c`f|emvc`j c`te|evt/i`gzoedje/ m`d er~gvu|e ag| vtude`tv ga moo hmkg|v

    ( Ogze| ~|cfev mcded ls vtude`t dcvfgu`t

    ( Oem|` ls Dgc`j vtude`t fuvtghe|v mf}uc|e i`gzoedje mlguttbe ~|gduft

    J|ee` hgqehe`t G|jm`cf Am|hv m|e er~m`dc`j c`

    Mlcocts tg ~|gqcde m qm|cets ga g|jm`cf ~|gdufe

    Qmoue ga mvvgfcmtcg` zctb Fmo ^gos `mhe

    V

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    9/41

    )Zemi`evvev

    ^|gactv m|e mt m ogvv c` ~mvt |efe`t sem|v

    Dcaacfuots ag| vtmaa tg kujjoe tmviv mt Am|he|v Hm|iet "eaacfce`fsga ~u|fbmve#

    C`fg`qe`ce`t ogfmtcg` g` Fmo ^gos fmh~uv

    C`eaaeftcqe ~|ghgtcg`

    Ochctmtcg` ga Ogfmtcg` tbe G|jm`cf Am|h cv ochcted c` tbe`uhle| ga g`(fmh~uv qe`uev ag| veooc`j ~|gdufe

    C`mlcocts tg uve ~evtcfcdev huvt |eos g` `mtu|mo hetbgdv

    Ochcted ~|gduftu`mloe tg j|gz g|jm`cf a|uctv

    Z

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    10/41

    )G~~g|tu`ctcev

    J|gzc`j dehm`d ag| g|jm`cf jggdv m`d j|ee` ~|gduftv

    ^gte`tcmo j|gztb hm|ietv;

    Vtude`tv

    Mouh`c m`d ogfmo g|jm`cf fuvtghe|v

    Ogfmo hm|ietv

    J|emte| aggt t|maacf tb|gujb c`f|emved ~|ghgtcg` m`d qcvclcocts

    U~~e| fomvvhe` hm|iet mffevv tg ictfbe`v/ dehm`d ag|

    ~|gdufe

    J|ee` hgqehe`t

    G

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    11/41

    )Tb|emtv

    \cvc`j ogfmo fgh~etctcg` mtt|clutmloe tg j|gzc`j ~g~uom|cts m`dmffe~tm`fe

    C`f|emvc`j ludjet futv

    G|jm`cf aggdv je`e|moos hg|e er~e`vcqe tbm` |ejuom| ~|gdufe;

    ^gg| efg`ghs ogze|ed fg`vuhe| ~u|fbmvc`j ~gze|/ev~efcmoos mhg`j fgooeje vtude`tv

    \cvc`j tuctcg` amftg| c` ogze|ed vtude`t ~u|fbmvc`j ~gze|

    Vtude`t Vuffevv Aee

    T

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    12/41

    )Hm|ietc`j Hcr; 4^v

    Ochctedmdqe|tcvc`j

    Omfi ga qcvclcoctsc` mdqe|tcvc`j

    C`fg`qe`ce`togfmtcg`

    Omfi ga dedcfmted~m|ic`j

    Bcjb ^|cfe mv

    fgh~m|ed tg g`(g|jm`cf aggd~|gduftv

    Bemotbs ~|gduftv

    Omfi ga g|jm`cfa|uct ~|gduftv

    ^|gduft ^|cfe

    ^|ghgtcg`v^omfe

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    13/41

    )G|jm`cfv c` \etmco

    =33:; g|jm`cf~|gdufev hmc`

    gutoet ag| |etmco zmv`mtu|mo aggd vtg|ev

    Ls >2/ `em|osbmoa ga moo g|jm`cfaggdv ze|e~u|fbmved c`fg`qe`tcg`movu~e|hm|ietv/ foulvtg|ev/ m`d lcj(lgrvtg|ev. Y=4X

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    14/41

    )C`duvt|s J|gztb

    >%

    %

    4>%

    1>%

    2>%

    =>>%

    =33= =332 >1

    @mtu|mo |gduftv\etmcoe|v

    Dc|eft Hm|ietv/Er~g|t ! Gtbe|

    Fg`qe`tcg`mo

    \etmcoe|v

    Vbm|e ga g|jm`cf vmoev ls hm|ietc`j fbm``eoY4X

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    15/41

    ) C`duvt|s J|gztb

    >

    =>>>

    >>

    6>>>

    4>>>

    5>>>

    1>>>

    :>>>

    2>>>

    3>>>

    =33:

    =332

    =333

    >>

    >=

    >6

    >4

    >5

    >1

    >:

    >2

    \etmco Vmoev ga G|jm`cf A|uctv m`dQejetmloev "Hcoocg`v ga Dgoom|v# Y=5X

    \etmco Vmoev gaG|jm`cf A|uctv m`dQejetmloev"Hcoocg`v ga Dgoom|v#

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    16/41

    ) J|gzc`j Mffe~tm`fe ga G|jm`cfvY=2;O |etmco ag| g|jm`cf ~|gduftv |emfbev $

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    17/41

    )Le`eactv ga G|jm`cf Aggdv Y2X

    @ut|ctcg`mo Qmoue

    Fg`tmc`v 6>% hg|e`ut|ctcg`mo qmoue tbm`fg`qe`tcg`moos j|gz`fgu`te|~m|t Y1X

    Hmkg|cts ga fg`qe`tcg`moosj|gz` ~|gduftv bmqe~evtcfcde |evcdue.

    @g bm|hauo fbehcfmovY=6X

    Oevv c`fcde`fev ga bm|hauolmfte|cm

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    18/41

    )Le`eactv ga G|jm`cfv;Mffg|dc`j tg vtude`tv

    ::%

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    19/41

    J|emtevt Dcvmdqm`tmjev ga G|jm`cfv

    :2% ga vtude`tvfg`vcde| tbe

    bcjbe| ~|cfe gag|jm`cfv mv tbej|emtevtdcvmdqm`tmje

    Zbcoe==%leoceqed tbmt og`jeqcts gag|jm`cf ~|gduft cv tbe j|emtevt dgz`amoo

    Mffg|dc`j tg vtude`tv

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    20/41

    )Vt|mtejcev

    Ert|m F|edct

    ^FQ Eqe`t

    F|gvv |ghgtcg`v

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    21/41

    ) Ert|m F|edctG~~g|tu`cts

    ( Evtmlocvb m` Ert|m F|edct g~~g|tu`cts

    ag| vtude`tv tg fghe tg tbe am|h m`dbeo~ t|mc` tbe vtude`t qgou`tee|v

    ( F|emte m` mvvcj`he`t m`d ~|g~gve cttg Bemotbs Ocqc`j temfbe|v

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    22/41

    Ert|m F|edct Hgfi Mvvcj`he`t

    (Z|cte < ~m|mj|m~bv mlgut sgu|er~e|ce`fe mt tbe F^GA/ devf|clc`jzbmt sgu ocied mlgut ct/ zbmt sgudcd`t ocie. Zbmt sgu oem|`ed zbcoe

    sgu ze|e tbe|e.

    (V~e`d 6> hc`utev beo~c`j t|mc`F^GA qgou`tee|v/ ls mvic`j tbeh}uevtcg` mlgut g|jm`cfv.

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    23/41

    )

    (eaacfce t uvmje ga tche g` lgtb vcdev

    (Hgtcqmte vtude`tv tg fghe tg tbe F^GA

    (temfbev tbe vtude`tv vghetbc`j `ezmlgut g|jm`cfv

    (c`f|emvev vtude`t( tg( vtude`tc`te|mftcg`

    (je`e|mtev ~|cde c` zg|i/ g` ~m|t ga tbeF^GA qgou`tee|v

    Le`eactv

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    24/41

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    25/41

    ) ^|ghgtcg`mo Hmte|cmo

    (

    Vefg`dm|s Ch~oehe`tmtcg`

    Ga tbe =4% tbmt

    ze`t tg tbe Fmo^gos G|jm`cf

    Am|h 41%

    hmde m~u|fbmve.

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    26/41

    )

    Tbe|eag|e c`f|emvc`j~|ghgtcg`mo hmte|cmo

    fguod |evgoqe tbcv~|gloeh

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    27/41

    C`f|emve ^|ghgtcg`moHmte|cmo

    (

    Vefg`dm|s Ch~oehe`tmtcg`

    F G V

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    28/41

    (

    FMO ^GOS HEHEV4663 ocie tbcv

    m` cdem/ lebmqcg|/ vtsoe/ g| uvmje tbmt v~|emdv a|gh ~e|vg` tg ~e|vg`

    zctbc` m fuotu|e(He||cmh(Zelvte| Y=>X

    Deac`ctcg`

    Fmo ^gosv Amfelggi Hehe ~mjef|emted c` Ael|um|s ga tbcv sem|bmvmo|emds lee` ocied ls gqe| 4/6>> ~eg~oe Y:X

    C` |efe`t hg`tbv hehev bmqe tmie` g` m `ez deac`ctcg` c` tbe hc`dv gafgooeje vtude`tv

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    29/41

    ^|g~gved Ogfmtcg`; m|gu`d fmh~uv c` g|de| tg je`e|mte c`te|evt

    Zbcoe tbcv hms veeh ocie m` gdd hevvmje/ ct cv g`e ga tbe hgvt~g~uom| m`d |efgj`c{ed hehev

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    30/41

    ^|g~gved Ogfmtcg`; g` Bcjbom`d `em| tbe vtm`d

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    31/41

    (tg le ogfmted g` tbevt|eet c` a|g`t ga tbeFmo ^gos G|jm`cfAm|h vtm`d

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    32/41

    )

    G`e vch~os dgev`gt. . Heh

    Fm`t Teoo Ca .. Heh

    Vuffevv Lmls

    Heh

    Ogfmtcg`mo Gqe|qcez;

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    33/41

    )]\ Fgdev

    Fm` le Oc`ied tg(Dc|eftcg`v tg tbe am|h

    (Am|hv Amfelggi ~mje(G`oc`e fgu~g`v

    ]\; ]ucfi \ev~g`ve Fgde

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    34/41

    ( Fgg|dc`mte zctb ^QF vtude`t gaacfe|v tg ~om` m` c`te|mftcqe eqe`ttemfbc`j vtude`tv tg fggi uvc`j g|jm`cf ~|gdufe vgod mt tbe Fmo ^gosG|jm`cf Am|h

    ( ^gte`tcmoos m` erfctc`j g~~g|tu`cts tg utcoc{e Vmje Fbea

    ( Veoo ~|gdufe mt tbe eqe`t mv zeoo

    (

    Vefg`dm|s Ch~oehe`tmtcg`Vg~bghg|e Bguvc`j Eqe`t

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    35/41

    )Ch~oehe`tmtcg`;Vefg`dm|s Vt|mtejs

    Vgfcmo Hedcm;

    Vgfcmo Hedcm cv m |m~cdos j|gzc`j ag|h gafghhu`cfmtcg`

    ( Hg|e tbm` :>% ga vtude`t fbefi vgfcmo hedcm vctevhg|e tbm` g`fe m dmsY5X

    ( Amfelggi cv |m`ied tbe @g. = vcte mhg`j fgooejevtude`tv/ zctb Jggjoe vefg`d m`d HsV~mfe tbc|d Y=X

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    36/41

    C`tej|mted Hm|ietc`j Fghhu`cfmtcg`v

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    37/41

    )C`tej|mted Hm|ietc`j Fghhu`cfmtcg`v

    ^|ghgtcg`Hcr

    ^e|vg`moVeooc`j

    ^ulocf\eomtcg`v

    Vmoev^|ghgtcg`

    Mdqe|tcvc`j

    VgfcmoHedcm

    (Bcjb \emfb(Bcjb A|e}ue`fs"Bcjb J\^#(Emvs(Ogz Fgvt

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    38/41

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    39/41

    ) F|gvv ^|ghgtcg`v

    (

    Vefg`dm|s Ch~oehe`tmtcg`

    Vmje \emo AggdFgoomlg|mtcqe

    ZGZ

    (gaae| U(~cfi mv m` eqe`tg~tcg` du|c`j ZGZzeei

    (Zg|i tgjetbe| tg ac`d m`eaacfce`t zms tg l|c`jg|jm`cf ~|gdufe c`tg Fmo^gos Dc`c`j

    (Au|tbe| evtmlocvb tbe|eomtcg`vbc~ zctb tbe

    Vmje Fbea/ c`foudc`jfg`t|mfted lczeeiosg|de|v(Mdqe|tcve tbe g|jm`cfam|h g` vhmoo tmloe aose|vmt vmje

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    40/41

  • 7/31/2019 Client Market Research, Cal Poly Organic Farm

    41/41

    )Lclocgj|m~bs

    Y=X M`de|vg` M`mostcfv. ,Fgooeje Vtude`tv; Amfelggi Tg~ Vcte/ Vgfcmo @etzg|ic`j \emoos Bgt.,Vgfcmo @etzg|ic`j Uve.Hm|ietc`j Fbm|t/ 5 Gft. >:. Zel. =< Hm|. =3. Efg`ghcf \evem|fb Ve|qcfe

    Y5X Fgooeje Lgm|d. ,Vgfcmo @etzg|ic`j Vctev m`d Fgooeje(Lgu`d Vtude`tv., Vtude`t GOO. Fgooeje Lgm|d/ >3. Zel. =>Hm|. =:. Tbe Ch~mft ga E`qc|g`he`tmo m`d Bemotb Hgtcqmtcg`v g` tbe G|jm`cf Vbm|e ga ^u|fbmvev/ M

    j|cfuotu|mo m`d \evgu|fe Efg`ghcfv \eqcez/ Qgo. 61/ @g. 4(6Y:X Amfelggi. ,Fmo gos VOG Hehev., Amfelggi. Amfelggi/ =< Hm|. =3 Zed`evdms/ @EZV9 j. M==/ 64> zg|dv/ VM\MB VFBHCDT/ Fm`zevt

    @ezv Ve|qcfe

    Y X Tb T V G l Tb d @EZV ^ M d V O cdo T V

    http://www.mediabistro.com/alltwitter/social-media-statistics_b17188http://www.mediabistro.com/alltwitter/social-media-statistics_b17188http://www.mediabistro.com/alltwitter/social-media-statistics_b17188http://www.mediabistro.com/alltwitter/social-media-statistics_b17188http://www.mediabistro.com/alltwitter/social-media-statistics_b17188http://www.mediabistro.com/alltwitter/social-media-statistics_b17188