client documentation & design goals and objectivesaffect the design of our hotel boutique. presented...

This chapter is about our client’s characteristics and its demographic,

functional, and hierarchical needs and define key characteristics that will

affect the design of our hotel boutique.

PRESENTED BY:ISABELLA HOYOS • CAROLINA LENTIJO • ANDREA MORALES

CLIENT DOCUMENTATION &DESIGN GOALS AND OBJECTIVES

F I U I N T E R I O R A R C H I T E C T U R EP R O J E C T P R O G R A M M I N G - I N D 5 6 2 6

P R O F E S S O R K A T I E R O T H F I E L D



“ If you don’t know where you want to go, you will never know when you arrive; and the more you know about where you are going, the closer you are

to actually being there.”

Koberg and Bagnall, The Universal Traveler.

1CLIENT:OWNER

“SOHO HOUSE AND CO.”



1.1Owner’s Narrative

1.2Owner’s Goals and Objectives

1.3List of Potential

Design Guidelines



Design Guidelines

Figure 1.2. Soho House Book

Figure 1.3. Soho House Logo

Figure 1.6. Soho Beach House Sketches

Figure 1.4. Soho Beach House, 2nd Floor, Miami Beach

1.1Owner Narrative

SOHO HOUSE

Figure 1.5. Soho Beach House Founder and CEO

1.1 1.2 1.3

CLIENT: OWNER

OWNER’S NARRATIVE

SOHO HOUSE+ Soho House was founded in London, in 1995, as a privet members’ club for those in film, media ancreative industries.+ Since that date they have been expanding acroos Europe and North America.+ As well as hotels, theu have opened restaurants, cinemas and spas.

MISSION OF THE BUSINESS+ To create a comfortable home from home for our members.

Who Is Our Client?

1995 Soho House & Co. was created in England at 40 Greek Street, Soho, London.2008 Nick Jones sold 80% of the club to British high-street tycoon Richard Caring2012 Financial Times announced that Soho House Group had been acquired bythe US billionaire Ron Burkle, through his investment fund Yucaipa

IMPO

RTANT

DAT

ES

1.1 1.2 1.3

CLIENT: OWNER

OWNER’S NARRATIVE

MALIBUWEST HOLLYWOOD

INDUSTRAIL DISTRIC

NEW YORKLUDLOW ST

MIAMI

TORONTO

CHICAGO

LONDON X 7

LONDON X 7LONDON X 7

LONDON X 7

HONG KONGMUMBAI

TOKIO

BARCELONA

AMSTERDAM

BERLIN

SOHO BEACH HOUSEMIAMI

Figure 1.7. Vector World Map. Soho House, Global Presence.

SOHO HOUSE LOCATIONS

1.1 1.2 1.3

CLIENT: OWNER

OWNER’S NARRATIVE

SOHO HOUSE LOCATIONS BABINGTON HOUSEA Georgian house with a Cowshed spa, indoor-outdoor pool, tennis courts, cricket pitch, 33 bedrooms and 18 acres of British countryside.ELECTRIC HOUSEOn Portobello Road, has a rooftop terrace, a library, a bar, and one of the oldest cinemas in London for a next-door neighbour.HIGH ROAD HOUSEIt is a Chiswick club that has an intimate restaurant, a bar, a lounge area, 14 bedrooms, flexible event spaces and a public brasserie.LITTLE BEACH HOUSE MALIBULocated along the Carbon Beach Oceanfront, is set over two floors and features a bar, dining room, sitting room and two terraces.LITTLE HOUSE MAYFAIRIt is an informal place for eating, drinking and meeting.SOHO HOUSE BARCELONALocated in the city’s Gothic Quarter overlooking Port Vell Marina, Soho House Barcelona features a rooftop pool, gym, Cowshed spa and 57 bedrooms.SOHO HOUSE 76 DEAN STREETA restoration of one of the oldest townhouses in the London borough of Westminster, the club will house intimate townhouse rooms, larger dining rooms, a courtyard, a roof deck and a 45-seat basement screening room.LUDLOW HOUSEOccupies a former gold leaf factory on the Lower East Side, with four floors of dedicated member spaces Living Room & Parlor, Lou’s Kitchen & Bar, a 24-seat screening room, club within a club for member events and live performances, along with a retractable rooftop restaurant.SHOREDITCH HOUSEOn the two top floors of a former tea warehouse in East London, the House has spaces to eat, drink and relax, and a rooftop pool heated to 26°C year-round.

SOHO BEACH HOUSERestored art deco building in South Beach, Miami offers members an 100-ft pool, club dining and two restaurants, a spa, gym, cinema and a private stretch of sand.SOHO HOUSE BERLINThis landmark building in Berlin’s Mitte district has a rooftop pool, large gym, Cowshed spa, screening room, Store and plenty of space to eat, drink and sleep.SOHO HOUSE CHICAGOIn a former belt factory in the Fulton Market neighborhood, features a large gym, a screening room, a rooftop pool and 40 bedrooms.SOHO FARMHOUSEIn 100 acres of Oxfordshire countryside, Soho Farmhouse features a Main Barn, Cowshed spa, Boathouse, Electric Barn cinema, Farmyard and tennis courts.SOHO HOUSE ISTANBULIn a 19th century palazzo in Beyoğlu, the club has spaces for eating, drinking and meeting, with a spa and a rooftop pool overlooking the Golden Horn.SOHO HOUSE NEW YORKTopped by a pool, their first US club has a Cowshed spa, a screening room, spaces for eating and drinking, and 30 bedrooms across its five storeys.SOHO HOUSE TORONTOIn a historic building, formerly one of Toronto’s first hotels, the house has two bars, a restaurant, rooftop and library.SOHO HOUSE WEST HOLLYWOODOffers a bar, wraparound terrace, screening room and three dining options with views of Hollywood.SOHO HOUSE 76 DEAN STREETOffers intimate club rooms, dining rooms, a courtyard, terrace and a 45-seat cinema.SOHO HOUSE 40 GREEK STREETIt is currently undergoing a total refurbishment until spring 2018. They are adding more space while maintaining the character of the original club.

1.1 1.2 1.3

CLIENT: OWNER

OWNER’S NARRATIVE

SOHO HOUSE OWNER’S CHARACTERISTICS

+ Nick Jones is an English restauranteur and club proprietor.+ Was born on the 22nd of September, 1963.+ He is the owner of the Babington House Hotel and Health Club and founderand chief executive of Soho House.+ He has two children from hist first marriage: Natasha, born in 1994 and Oliver,born in1996.+ He married his second wife TV presenter Kirsty Young in September 1999 andwith her he have two daughters, Freya (born February 2001) and Iona (born April2006).+ Jones grew up in Cobham, Surrey, the third of four children.+ He is obsessed with food.

Figure 1.8. Nick Jones. Soho House Founder and CEO.

1.1 1.2 1.3

CLIENT: OWNER

OWNER’S NARRATIVE

SOHO HOUSE OWNER’S BELIEFS

I think a lot of things have changed with

how people work, how people relax, how

people take their time out. I think it's a lot

less structured than it used to be. The young

don't want to work with big corporations.

There's many more startups, there's much

more entrepreneurial spirit around than

there was probably when I was going into

the workplace.

- Nick Jones -

Figu

re 1.9

. Nick

Jone

s, fou

nder

of the

Soho

Hou

se ch

ain.

The First Soho was at the heart of the film industry,

he had a screening room, and those were the people

he wanted in his club. Film people these days

include a lot of tech entrepreneurs, artists, media and

PR folk. His rules for creating clubs are “glamour

and grit”. They have to work efficiently but without

being intimidating. His first principles have a kind of

visionary common sense. People spend more time in

one place sleeping than doing anything else. So beds

need to be large and comfortable. Fittings and

technology needs to be “simple and robust”.

- Nick Jones -

+ To maintain the originality of the brand without any dilution.+ To become the top choice in custiners’ mind for dining and socializing.+ To be one of the most acknowledge clubhouse within the target market of creative people.+ To maintain Soho House’s exclusivity and reach the average of 80% hotel’s occupancy in a year time.

Figure 1.10 Nick Jones, Soho House’s Founder & CEO

"I'mconstantly reminding our designers that it's not about them. It's

not about a mood book, it's not about a portfolio at the end of the day; it's

always about the customer, it's always about the member."

- Nick Jones -



Design Guidelines

1.1Owner Narrative

1.1 1.2 1.3

CLIENT: OWNER

OWNER’S GOALS AND OBJECTIVES

"I think that, above all, it's got to be comfortable" - Nick Jones -

"When we design a place it has to feel like it has atmosphere with no one in it."

- Nick Jones -

“I think currently we've got about 17 houses and we have three under construction at the moment. The design approach is totally

sympathetic to the building and the city. Whenever we go into a city we are guests in that city, we don't feel that we have any right to be

successful or any right to be wanted. So it's very important to us that we integrate ourselves in to the culture of that city.”

- Nick Jones -

Design goes wrong sometimes when it only feels good when it's full of people. The poor first person or middle person is going to have a

bit of a rough time.- Nick Jones -

Unlike other club concepts, which often focus on wealth and status, we aim to assemble communities of members that have something in common: namely, a creative soul. The majority of our members work in traditional creative industries, with the film, fashion, advertising, music, art and media sectors, among others, heavily represented.

- Nick Jones -

SOHO HOUSE GOALS AND OBJECTIVES

1.1 1.2 1.3

CLIENT: OWNER

OWNER’S GOALS AND OBJECTIVES

1.1 1.2 1.3

CLIENT: OWNER

OWNER’S NARRATIVE

+ Bring confort through design.+ Maintain the originality of the brand without any dilution.+ Become the top choice in custiners’ mind for well-being (restoring).+ Be one of the most acknowledge clubhouse within the target market of creative people.+ Baintain Soho House’s exclusivity and reach the average of 80% hotel’s occupancy in a yeartime.+ The place has to feel like it has atmosphere with no one in it.+ The design approach must be totally sympathetic to the building and the city.+ Integrate through the design into the culture of the city (Cartagena, Colombia).+ The customer, (tourists and members) must be always the focus during the design process.+ The rolls will be limited to 750 but no matter how short the list, nonmembers will have accessto all the club facilities if they stay in the hotel.”+ The space should reflect glamour and grit.+ “People spend more time in one place sleeping than doing anything else.” Nick Jones. Sobeds need to be large and comfortable.+ Fittings and technology needs to be “simple and robust”.+ Each of the restaurants has its own personality and atmosphere.+ The house hast to have ahomely atmosphere, where you can restore and unwind.+ Generate an indulgent and rejuvenating experience.+ Fill the place with good contemporary art.+ The House is designed for adults, but it is child-friendly.

5 BEDROOMS with exterior views

LIBRARY

GYM

CLUB BARSOUTH AMERICAN

INFLUENCES (hydraulic floor tiles are and

example)

SCREENING SUNG ROOM

“COWSHED ”SPA

PRIVATE BEACH CICCOI’S RESTAURANT TWO POOLS

SUMMARY OF GOALS & OBJECTIVES from the client’s perspectve

+ The house must have the following areas:

As Interior Designers we are looking to achieve a built enviornment that reflects customers strategies and goals and solves the main functions of its business.

We are seeking to come out with solutions that enhance the quality of the experience inside the space in terms of its functionality and aesthetics.

Having in mind the previous study about the cultural background of the location, the building shell, physical caracteristics of the place and social context of the project, as well as analyzing and identifing ways to link the organization's mission, business, we consider that the design should have the flexibility to address the client's goals and these can include:

+ Equity Fairness: The rooms should provides all customers with daylight, privacy, outside views, in anaesthetically pleasing manner.+ Sense of Place: the materials and decoration should be or made in Colombia or should reflect its culture insome way.+ Brand or Image: the space should communicate the owner’s principles to internal and external customers.Branding creates a sense of pride and commitment to the organization and its stakeholders.+ Obviously, aside to all of these guidelines, the concepts o Safety and Security, Health, Comfort, Reliabilitymust be covered in the design.+ Technological Connectivity: enables full communication and has built-in capacity and flexibility to adaptto future technologies.+ Design and lighting combine to create the visual environment as occupants perceive it.+ Flexibility+ Lighting: we must be aware of the coordination of daylight/views with electrical ambient light andindividual task lights.+ Environmentally sustainable materials and methods.+ Take inspiration from the setting. Each Soho House takes into account its geographic and historic setting.+ Classic anf cool style.+ A look rooted in tradition but with a touch of eclectic and contemporary design.+ Above all we have to look for a feeling of comfort and an element of luxury so that the clients are happyto be away from home.

DESIGN GUIDELINESFrom our perspectve



Design Guidelines

1.1Owner Narrative

2CLIENT:USER



2.1Lis of uder types and numbers of users for each

type

2.2List of activities

for each user

2.3List of FF&E requirements

related to eachuser activity

2.4Summaryuser

profile for each user category of

user


Design Guidelines for

each user

2CLIENT:USER



2.1List of user types and numbers of users for each

type

2.2List of activities

for each user

2.3List of FF&E requirements

related to each user activity

2.4Summary user profile for each user category of

user


Design Guidelines for

each user

HISTORIC CENTER



“ Good architecture is concerned with people. If we forget about people when we design, then we become concerned with fashion and external styles rather

than reality and substance.”

Pietro Belluschi

+ Bring confort through design.+ Maintain the originality of the brand without any dilution.+ Become the top choice in custiners’ mind for well-being (restoring).+ Be one of the most acknowledge clubhouse within the target market of creative people.+ Baintain Soho House’s exclusivity and reach the average of 80% hotel’s occupancy in a year time.+ The place has to feel like it has atmosphere with no one in it.+ The design approach must be totally sympathetic to the building and the city.+ Integrate through the design into the culture of the city (Cartagena, Colombia).+ The customer, (tourists and members) must be always the focus during the design process.+ The rolls will be limited to 750 but no matter how short the list, nonmembers will have access to all the club facilities if they stay in the hotel.”+ The space should reflect glamour and grit. + “People spend more time in one place sleeping than doing anything else.” Nick Jones. So beds need to be large and comfortable. + Fittings and technology needs to be “simple and robust”.+ Each of the restaurants has its own personality and atmosphere. + The house hast to have ahomely atmosphere, where you can restore and unwind.+ Generate an indulgent and rejuvenating experience.+ Fill the place with good contemporary art.+ The House is designed for adults, but it is child-friendly.

Hotel guests : 6-16 people

Soho House members: 50 members

USER TYPES CLIENT: GUESTS and MEMBERS

2.1 2.2 2.3 2.52.4

CLIENT: USER GUEST

USER TYPES

Figure 2.1. Soho House’s Member.

As Interior Designers we are looking to achieve a built enviornment that reflects customers strategies and goals and solves the main functions of its business.

We are seeking to come out with solutions that enhance the quality of the experience inside the space in terms of its functionality and aesthetics.

Having in mind the previous study about the cultural background of the location, the building shell, physical caracteristics of the place and social context of the project, as well as analyzing and identifing ways to link the organization's mission, business, we consider that the design should have the flexibility to address the client's goals and these can include:

+ Equity Fairness: The rooms should provides all customers with daylight, privacy, outside views, in an aesthetically pleasing manner.+ Sense of Place: the materials and decoration should be or made in Colombia or should reflect its culture in some way.+ Brand or Image: the space should communicate the owner’s principles to internal and external customers. Branding creates a sense of pride and commitment to the organization and its stakeholders.+ Obviously, aside to all of these guidelines, the concepts o Safety and Security, Health, Comfort, Reliability must be covered in the design.+ Technological Connectivity: enables full communication and has built-in capacity and flexibility to adapt to future technologies.+ Design and lighting combine to create the visual environment as occupants perceive it.+ Flexibility+ Lighting: we must be aware of the coordination of daylight/views with electrical ambient light and individual task lights. + Environmentally sustainable materials and methods.+ Take inspiration from the setting. Each Soho House takes into account its geographic and historic setting.+ Classic anf cool style.+ A look rooted in tradition but with a touch of eclectic and contemporary design. + Above all we have to look for a feeling of comfort and an element of luxury so that the clients are happy to be away from home.

2.1 2.2 2.3 2.52.4

CLIENT: USER GUEST

USER ACTIVITIES

USER ACTIVITIESCLIENT: USER

Member

Figure 2.2. Candle

Figure 5.3. Yoga Paddleboard

Figure 2.4. Drinks

Figure 2.5. Asai Bowl

+ They check in+ They go to their rooms

+ They have breakfast+ They go on bicycle rides around the old town

+ They go to brunch on Sundays+ They have a drink at the bar

+ They have lunch+ They have dinner

+ They take a yoga class+ They take a meditation class+ They take an Ayurveda class+ They have a drink at the bar

Hotel Guest

2.1 2.2 2.3 2.52.4

CLIENT: USER GUEST

FF&E REQUIREMENTS

DESIGN GUIDELINESCLIENT: USER

Member

Hotel Guest

The design should potentially allow for:

+ Guestroom: bed, curtains, ambient lighting,lounge chair, two side tables, coffee table,

land phone, full body mirror, closet, sink andbathroom area, shower, bathtub, minibar,

speaker system.

+ Wet area: showers, lockers, mirrors,counter space.

+ Meditation/Yoga room: dimmablelighting, mats, floor to ceiling

mirrors, yoga bricks, speakers, audio system, storage, lockers.

+ Front desk: Ipad, lounge chairs,coffee tables.

Figure 2.6. Yoga Pose Figure 2.7. Woman Back Figure 2.8. Lady In Red

Figure 2.9. Woman With Dog Figure 2.10 Man With Hat Figure 2.11. Man With Dark Glasses

2.1 2.2 2.3 2.52.4

CLIENT: USER GUEST

PROFILE SUMMARY

+ 30 – 40 years old+ Male and Female+ Liberal+ Well educated+ Affluent individuals+ They want value and quality+ They seek restoration, not rest+ Interested in wellbeing+ They believe in marriage equality, equal pay and immigration reform.+ Diverse ethnicities and cultural backgrounds

USER PROFILECLIENT: Hotel Guests

Figure 2.12. Woman At The Beach Figure 2.13. Morning Coffee Figure 2.14. Man With Wine Glass

Figure 2.15. Man With Glasses Figure 2.16. Woman And Blue Door Figure 2.17. Woman In Pink

+ 25 – 55 years old+ Male and Female+ Liberal+ Work in creative fields: Arts and Culture, Media, Design, Fashion, Celebrities.+ Affluent individuals+ They want value and quality+ They value their privacy+ Interested in wellbeing+ Diverse ethnicities and cultural backgrounds

SOHO HOUSE, offers five types of membership: Local House, Every House, Under 27 Local House, Under 27 Every House and Child Membership.

USER PROFILE: CLIENT: Member

2.1 2.2 2.3 2.52.4

CLIENT: USER MEMBER

PROFILE SUMMARY

+ “VALS (values and lifestyles) methodology approach combinessegmentation power based on demographic, lifestyle varia- bles andvalues.” (Kosar, 2014)+ According to VALS segments characteristics they are Innovators.

Lifestyle characterisctics

+ Successful, sophisticated+ Value personal growth+ Wide intellectual interests+ Varied leisure activities+ Well informed, concernedwith social issues+Highly social Politicallyvery active

Psychological Characteristics

+ Optimistic+ Self-confident+ Involved+ Outgoing+ Growth oriented+ Open to change+ Established &emerging leaders inbusiness & government

Consumer Characteristics

+ Enjoy the “finer things”+ Receptive to newproducts, technologies,distribution.+ Skeptical of advertising+ Frequent readers of awide variety ofpublications+ Light TV viewers

2.1 2.2 2.3 2.52.4

CLIENT: USER

PROFILE SUMMARY

USER PROFILECLIENT: Hotel Guest & Member

Hotel employees : 6-16 peoplea) Employees: An employee to guest ration 1:1

USER TYPES EMPLOYEES

2.1 2.2 2.3 2.52.4

CLIENT: EMPLOYEES

USER TYPES

Work Availability:

Full Time Employee: + 40 Hrs+ Paid Overtime+ Health, Dental And Vision Insurance+ 3 Weeks Paid Vacation+ Study Program Assistant For Further Studies.+ Employee Exchange Program For Any Soho House+ Location In The World

Part Time Employee: + 20 Hours Minimum+ Health, Dental And Vision Insurance1+ Week Paid Vacation

Workers OutlookStylishNationality: DiverseSexual Orientation: DiversePersonal Interest: Art and DesignPersonality: Outgoing, Energetic, Dynamic, Positive-Attitude, Passionate and Open-Minded.

Figure 2.18. Soho House Careers

2.1 2.2 2.3 2.52.4

CLIENT:

USER ACTIVITIES

HOUSE ORGANIZATION CHART

General Manager

Executive Assistant Manager

Personal Accounting

RoomsDivision

Food &

BeverageReservations

House-Keeping

FrontOffice SecurityTelephone

FoodProduction Restaurants Bars

Banquet&

CateringRoom

Service

ConnectionServices

Engineering PurchasingMarketing

&Sales

2.1 2.2 2.3 2.52.4

CLIENT:

FF&E REQUIREMENTS


General Manager: Responsibility of running the policies established by the owner. Has authority to take important decisions but still needs to consult with owners.Quantity needed:1FF&E requirements: Private office including one desk, 2 chairs, 1 executive task chair.

Assistant Manager: In charge of all restaurants, bars, coffee shops and its staff.Quantity needed: 1FF&E requirements: Private office including one desk,1 chair, 1 task chair.

Chief Engineer: In charge of the hotel’s physical appearance. Quantity needed: 1FF&E requirements: Private office including one desk, 2 guest chairs, 1 task chair

Accounting: Invoices, payments, bookkeeping.Quantity needed: 3FF&E requirements: Office including 3 desk, 6 guest chairs, 3 task chair

Human Resources: Hiring process, benefits, and trainings.OUTSOURCE

Marketing and Sales: In charge of booking rooms and events.OUTSOURCE


2.1 2.2 2.3 2.52.4

CLIENT:

FF&E REQUIREMENTS


Waiters: Waiter ManagerQuantity needed: 1WaitersQuantity needed: 7

Front desk clerks:In charge of receiving customers. Doing check in and check out.Quantity needed: 2FF&E requirements: 2 task chairs

Concierge:Coordinates the correct execution of the service request of the customers.Quantity needed: 1

ChefsExecutive chefQuantity needed: 1Sub-chefQuantity needed: 4

Doorman/Porter: Guide customers to the front desk and help them with their bags and personal belongings.Quantity needed: 1FF&E requirements: Not applicable (n/a)

Maids: Responsible for all cleaning of the facilities.Maids ManagerQuantity needed: 1InspectorQuantity needed: 1Room attendantQuantity needed: 4Laundry attendantQuantity needed: 4



+ Temperature control by guests in private rooms+ Lighting control by guests in private rooms+ Quiet spaces were guests are allowed sociofugal arrangements+ It should avoid the overuse of technology and “connectedness”+ Dinning spaces should have different seating arrangements that allow for bothsolitude and integration of guests.+ Design should encourage mindfulness and being in the present moment.

DESIGN GUIDELINESCLIENT: Hotel Guest


+ Quiet spaces were guests are allowed sociofugal arrangements+ It should avoid the overuse of technology and “connectedness”+ Dinning spaces should have different seating arrangements that allow for bothsolitude and integration of guests.+ Design should encourage mindfulness and being in the present moment.

DESIGN GUIDELINESCLIENT:Members

3GOALS & OBJECTIVES



3.1Mision Statement

3.2Goals and Objectives

3.1Mision Statement




Our mission is to create a space where people find restoration. A place where they are able to reconnect with themselves and either start or continue on a path of

personal wellbeing.

MISION STATMENT

3.1Mision Statement


The objective is to establish a connection between wellbeing and design through the understating of experiential purchases and how the experience of a hotel may affect its user. This connection includes both the intangible elements as well as physical characteristics of a design such as lighting, materials and color.

+ To create a space that influences its users in a positive and meaningful way.+ Create a healthy environment for our hotel guests and members+ Create spaces where mindfulness is encouraged in order to reconnect.+ Design a space that allows the user to find restoration through a reconnection with nature.\

+ The hotel should maintain the originality of the brand and still allow for its surroundings toinfluence its design (Fairs, 2016).+ The guests and members should always be at the center of the design (Fairs, 2016).+ The hotel should maintain its exclusivity and still be acknowledgeable within its targetmarket (Fairs, 2016).+ Guests should always feel confortable in the hotel; suits are discouraged (Walsh, 2005).+ Privacy is one of the most important features of the hotel (“Soho House,” 2015).+ The hotel should encourage the disuse of cellphones in order to maintain a more relaxed(“Soho House,” 2015) and mindful atmosphere.

+ The style desired should refers to an eclectic design related to an unconventional approachto the regular standards of the actual time. Something typical of this design is havingmiss-matched furniture and assorted patterns (Rhiannon Gillis, 2014)

+ The environment should have a feeling of calmness, relaxation, comfort and restoration.

+ The building should embrace local design, and embrace the colors and textures of it’ssurroundings.+ The design of the hotel should have the guest as a primary component. The guest should atall times feel confortable with their surroundings.+ The hotel should maintain its exclusivity by keeping the number of rooms small andallowing for maximum control over the quality of service.

References

Kosar, L. (2014). LIFESTYLE HOTELS – NEW PARADIGM OF MODERN HOTEL INDUSTRY. . Retrieved from http://www.visokaturisticka.edu.rs/docs/tupos/tupos14/rad3.pdf

Bureau, 2010 Census of Population, P94-171 Redistricting Data File. Updated every 10 years. http://factfinder.census.gov

Gillis, R. (2014). Design Style 101 - Bohemian Interior Design - Rhiannon's Interiors. Retrieved October 13, 2016, from http://www.rhiannonsinteriors.com/2014/07/23/design-style-101-bohemian/

Fairs, M. (2016, July 12). Above all, design has to be comfortable, says Soho house founder. Retrieved October 14, 2016, from Dezeen, http://www.dezeen.com/2016/07/12/soho-house-home-founder-nick-jones-interview-approach-design-comfortable/

Soho House. (2015, April 7). Retrieved October 14, 2016, from https://www.sohohouse.com/more-information

Walsh, J. (2005, November 12). Nick Jones: Pefecting the art of pampering. The Independent - Features.

Unit 4: Hotel Staff Positions and Responsibilities. (n.d.). Retrieved October 12, 2016, from http://www.hotelenglish.org/unit/4/reading

Roles within the Hotel Industry. (n.d.). Retrieved October 12, 2016, from http://www2.sfasu.edu/cte/Michelle_Files/HMS_302_Web_Content/302_Roles_7.html

Figures

Figure 1.2. Soho House Book:https://www.sohohouse.com/more-information

Figure 1.3. Soho House Logo: https://www.sohohouse.com/more-information

Figure 1.4. Soho Beach House, 2nd Floor, Miami Beach:https://www.sohohouse.com/more-information

Figure 1.6. Soho Beach House Sketches:https://www.sohohouse.com/more-information

Figure 1.5. Soho Beach House Founder and CEO:https://www.sohohouse.com/more-information

Figure 2. 1: @soludos. (n.d.). Figure 2.2. Instagram photo by Soludos â€¢ Apr 15, 2016 at 9: 33pm UTC. Retrieved 13 October 2016, from https://www.instagram.com/p/BEPHRDwIh4Z/

Figure 2.2: @soludos. (n.d.). Figure 2.2. Instagram photo by Soludos â€¢ Apr 15, 2016 at 9: 33pm UTC. Retrieved 13 October 2016, from https://www.instagram.com/p/BEPHRDwIh4Z/

Figure 2.3: @soludos. (n.d.). Figure 2.3. Instagram photo by Soludos â€¢ Oct 10, 2016 at 8: 04pm UTC. Retrieved 13 October 2016, from https://www.instagram.com/p/BLZSipiAt43/

Figure 2.4:@mia_astral. (n.d.). Figure 2.4. Instagram photo by MÃa Pineda â€¢ Oct 1, 2016 at 6: 19pm UTC. Retrieved 13 October 2016, from https://www.instagram.com/p/BLB7Zp7BtIL/

Figure 2.5: @yoga_girl. (n.d.). Figure 2.5. Instagram photo by Rachel Brathen â€¢ Aug 17, 2016 at 2: 02pm UTC. Retrieved 13 October 2016, from https://www.instagram.com/p/BJNmMZ6BpYI/

Figure 2.6: @sohohouse. (n.d.). Figure 2.6. Instagram photo by Soho house â€¢ Sep 3, 2016 at 5: 17pm UTC. Retrieved 13 October 2016, from https://www.instagram.com/p/BJ5t_9Bgkye/

Figure 2.7: @mia_astral. (n.d.). Figure 2.7. Instagram photo by Mía Pineda • Sep 24, 2016 at 2: 16pm UTC. Retrieved 13 October 2016, from https://www.instagram.com/p/BKveB1lAC_8/

Figure 2.8: @acrojack. (n.d.). Figure 2.8. Instagram photo by Jack Horner â€¢ Oct 2, 2016 at 3: 56pm UTC. Retrieved 12 October 2016, from https://www.instagram.com/p/BLEP0JcDh8c/

Figure 2.9: @tabacaruswim. (n.d.). Figure 2.9. Instagram photo by TABACARU SWIM â€¢ Sep 26, 2016 at 10: 06pm UTC. Retrieved 12 October 2016, from https://www.instagram.com/p/BK1dZoNBSOL/

Figure 2.10: @vitakin. (n.d.). Figure 2.10. Instagram photo by vita kin â€¢ Aug 22, 2016 at 6: 58pm UTC. Retrieved 12 October 2016, from https://www.instagram.com/p/BJbAAHQhaBs/

Figure 2.11: @nikkitansgirl. (n.d.). Figure 2.11. Instagram photo by nikki tansÂ® â€¢ Aug 11, 2016 at 12: 04am UTC. Retrieved 12 October 2016, from https://www.instagram.com/p/BI8pfNGha2K/

Figure 2.12: @_kre8. (n.d.). Figure 2.12. Instagram photo by Kre8 â€¢ Aug 9, 2016 at 6: 54am UTC. Retrieved 12 October 2016, from https://www.instagram.com/p/BI4Ox41hy8K/

Figure 2.13: @antogarciap. (n.d.). Figure 2.13. Instagram photo by Antonio GarcÃa P. Â€¢ Nov 7, 2015 at 4: 48pm UTC. Retrieved 12 October 2016, from https://www.instagram.com/p/9yncgBiMNer5bM83drTV7WRIIzjUJQV4cpels0/?taken-by=antogarciap

Figure 2.14: @yoga_girl. (n.d.). Figure 2.14. Instagram photo by Rachel Brathen â€¢ Sep 29, 2016 at 2: 34pm UTC. Retrieved 12 October 2016, from https://www.instagram.com/p/BK8YEr4h-6i/

Figure 2.15: @gomse2. (n.d.). Figure 2.15. Retrieved 12 October 2016, from https://www.instagram.com/p/BKMZR4YgqCj7yUB11BxWS8hVIr3hQVmR5u6w140/

Figure 2.16: @luthandodisane. (n.d.). Figure 2.16. Instagram photo by Luthando THADDEUS Disane â€¢ Oct 18, 2015 at 3: 35pm UTC. Retrieved 12 October 2016, from https://www.instagram.com/p/8-_LPOsDAg/

Figure 2.17: @ soludos. (n.d.). Figure 2.17. Instagram photo by Soludos â€¢ Jun 20, 2016 at 12: 13pm UTC. Retrieved 12 October 2016, from https://www.instagram.com/p/BG4Dkz3oh0f/

Figure 2.18: @reformation. (n.d.). Figure 2.18. Instagram photo by reformation â€¢ Sep 20, 2016 at 6: 35pm UTC. Retrieved 12 October 2016, from https://www.instagram.com/p/BKlobSUAvVo/

Figure 2.19: @martincordo. (n.d.). Figure 2.19. Instagram photo by Martin Cordo â€¢ may 15, 2016 at 9: 08pm UTC. Retrieved 13 October 2016, from https://www.instagram.com/p/BFcUP50FudL/

Figure 2.20 : Kosar, L. (2014). LIFESTYLE HOTELS – NEW PARADIGM OF MODERN HOTEL INDUSTRY. . Retrieved from http://www.visokaturisticka.edu.rs/docs/tupos/tupos14/rad3.pdf

THANK YOU

I think that has all sorts of effects on how people go out and play and socialise, etc.

Today I think it's a lot better than when I was doing it. It seems a lot more organic, more fun. I think

if you did have an ambition, people back in my time were very afraid of doing it on their own.

Now doing a startup is almost like getting a coffee.

- Nick Jones -SOHO HOUSE FOUNDER AND CEO

client documentation & design goals and objectivesaffect the design of our hotel boutique. presented...

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