cleverwood friday session on eurostar
TRANSCRIPT
Briefing
Mash up Google Maps and Twitter in a mobile application for a 1-day shopping event in London with Brussels Girl Geek Dinner members
❖ Increase attractivity of London destination thanks to low pound & spread the word❖ Highlight Eurostar key advantages (comfort, speed...)
❖ Huge proximity between Brussels and London (1h51)❖ Destination expertise
❖ Position Eurostar as "ahead of the game", innovative
Eurostar Objectives
❖ Create conversation about the event inside and around the audience (opinion leaders)❖ Propose a mobile map-based platform where Girls can find other Girls and Shops location❖ Enables UGC (pics and text)❖ Connect to Twitter
Solution Objectives
Mobile web site which allows❖ sending messages❖ attaching Flickr pictures❖ getting localized through geo-tagged pics or adress typing❖ following conversation❖ seeing Shops details
Method (mobile)
Desktop web site which❖ displays messages❖ locates them on the map❖ presents attached pic❖ locates all Girls and Shops on a map❖ transfers messages to Twitter
Method (web)
In this interface, Girls can❖ send messages❖ attach Flickr picture (or not), including location❖ (over)write location❖ enable forward to Girl’s Twitter account
incl. EXIF data
Method (cross-channel)
This action generated❖ a 4th trend on Twitter for #❖ 20+ blog posts❖ 400+ pictures on Flickr❖ 1000+ tweets tagged #GGSL (700 in the platform)❖ press coverage on De Standaard, PUB, MM, PureFM...
Results