clever digital marketing
DESCRIPTION
TRANSCRIPT
Trond Bugge, futureswipe.com, 0723 587 487
47% of all smart phone owners have installed a QR-code reader
82% have used their mobile to help with shopping in-store69% have used their mobile to get more product info
91% of mobile internet access is to socialize, compared to 79% on desktop
Smart image recognition will make a major boost for m-commerce
OculusAI Productify
Think Mobile on your Ecosystem
2000
2010
2020IMPACT
TIME
EXPECT
ATIONS
SOURCE: PAUL SAFFO
MULTI SCREENAGE
TASKSUMERS
PRESUMERS & CUSTOWNERS
ON/OFFSENSORSMART
123
4
5
MULTI SCREENAGE1Multi-screen behavior moves mainstream. 90% use multiple screens sequentially to accomplish tasks over time. 98% move between devices that same day. Computers keep us productive and informed. Smartphones keep us connected. Tablets keep us entertained. We shall build a solution that empower simultaneous and sequential usage.
Smartphones keep us connected. Tablets keep us entertained. We shall build a solution that empower simultaneous and sequential usage.
TASKSUMERS2
Rapid growth of “Tasksumers”. Consumers who make money from carrying out smart tasks, for individuals or corporations. Swedish “HinnerInte-HinnerDu”, US butler service “Fancy Hands”, or the Gigwalk app.
Customers are turning into Presumer and even Custowners. Being involved with products and services pre-launch, helped by crowdfunding platforms and new manufactuing technologies.
PRESUMERS & CUSTOWNERS3
SENSORSMART4
Develop native app sensors in your product development or find sposorship/advertising opportunities.
ON/OFF5
Mixing on/off-line events seems to grow in popularity. Connected mobile apps in combination with offline local authenticity or blasts.
Tack för mig!
Trond Bugge, futureswipe.com, 0723 587 487