clever digital marketing

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Trond Bugge, futureswipe.com, 0723 587 487

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Page 1: Clever Digital Marketing

Trond Bugge, futureswipe.com, 0723 587 487

Page 2: Clever Digital Marketing
Page 3: Clever Digital Marketing

47% of all smart phone owners have installed a QR-code reader

Page 4: Clever Digital Marketing
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82% have used their mobile to help with shopping in-store69% have used their mobile to get more product info

Page 7: Clever Digital Marketing

91% of mobile internet access is to socialize, compared to 79% on desktop

Page 8: Clever Digital Marketing

Smart image recognition will make a major boost for m-commerce

OculusAI Productify

Page 9: Clever Digital Marketing
Page 10: Clever Digital Marketing

Think Mobile on your Ecosystem

Page 11: Clever Digital Marketing

2000

2010

2020IMPACT

TIME

EXPECT

ATIONS

SOURCE: PAUL SAFFO

Page 12: Clever Digital Marketing

MULTI SCREENAGE

TASKSUMERS

PRESUMERS & CUSTOWNERS

ON/OFFSENSORSMART

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4

5

Page 13: Clever Digital Marketing

MULTI SCREENAGE1Multi-screen behavior moves mainstream. 90% use multiple screens sequentially to accomplish tasks over time. 98% move between devices that same day. Computers keep us productive and informed. Smartphones keep us connected. Tablets keep us entertained. We shall build a solution that empower simultaneous and sequential usage.

Smartphones keep us connected. Tablets keep us entertained. We shall build a solution that empower simultaneous and sequential usage.

Page 14: Clever Digital Marketing

TASKSUMERS2

Rapid growth of “Tasksumers”. Consumers who make money from carrying out smart tasks, for individuals or corporations. Swedish “HinnerInte-HinnerDu”, US butler service “Fancy Hands”, or the Gigwalk app.

Page 15: Clever Digital Marketing

Customers are turning into Presumer and even Custowners. Being involved with products and services pre-launch, helped by crowdfunding platforms and new manufactuing technologies.

PRESUMERS & CUSTOWNERS3

Page 16: Clever Digital Marketing

SENSORSMART4

Develop native app sensors in your product development or find sposorship/advertising opportunities.

Page 17: Clever Digital Marketing

ON/OFF5

Mixing on/off-line events seems to grow in popularity. Connected mobile apps in combination with offline local authenticity or blasts.

Page 18: Clever Digital Marketing

Tack för mig!

Trond Bugge, futureswipe.com, 0723 587 487