clean label solution for red velvet cake€¦ · optimal solution for ready-to-eat red velvet cake...
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Clean label solution for Red Velvet Cake- Add value with FruitMax® Redbeet 710 WS
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What Does “Clean Label” Really Mean?There is no universal definition of "clean label" so it may mean different things to different people
Clean label tends to be closely associated with the following themes or concepts:
• Nature - The closer to nature an ingredient or product is, the more "clean" it is perceived to be• Simplicity - Less chemical and more cupboard-friendly. Simplicity and familiarity count• Transparency - Where do ingredients come from and how are products made?• Processing –The more processed a food or drink is, the less "clean" it is perceived to be
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Clean Label Colors • Natural colors are natural sourced with no chemical alteration• Fruit & vegetable juices are minimally processed
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FruitMax® Redbeet 710 WS
A vegetable concentrate manufactured from red beets where pigment stability has been increased adding antioxidant
It is liquid form and suited for “ready to eat” Bakery type applications such as Red Velvet, Sponge Cakes and Muffins
Improved heat stability towards baking process parameters compared to standard red beet
Improved light stability in sugar icing compared to standard red beet
Improved color stability in aerated candy products like foam and marshmallow
It can be declared as “Colored with vegetable juice” or “beet juice (color)”
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Why use FruitMax® Red Beet 710 WS?- The best, vegetable-based, heat stable, clean label solution
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Optimal solution for ready-to-eat Red Velvet Cake Evolution
Stabilized Red beet concentrate
CarmineArtificial Colors
Great commercial risk
Heat stable in cakes
Clean label and Vegetable-based
Not Legal in several countries
Not clean label or vegetable-based
Not heat stable in cakes
Red beet concentrate
Heat stable in cakes
Clean label and Vegetable-based
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Our Red 40 replacers for ready-to-eat Red Velvet Cake
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0.03%
0.05% CC-5000 WSPStandard carmine
4.0% FruitMax® Redbeet 710 WSStabilized beet juice
3.0% FruitMax® Blood Grape 700 WSPVegetable juice based on anthocyanin
Day=0
Reference:Red 40
Towards Clean Label
Shade vibrancy
1.0 % cocoa powder is added to the dough
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Highly increased stability for FruitMax® Redbeet 710 WS
Carmine:0.05% CC-5000 WSP
Red beet:4.0% B-50-WS
Stabilized red beet:4.0% FruitMax® Redbeet 710 WS
Sweet potato:3.0% FruitMax®
Blood Grape 700 WSP*
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Day 0
Day 7
Day 14
1.0 % cocoa powder is added to the dough in all cakes
No Color
Day 21
* 0.50% acid added to color before adding to the dough
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Carmine:0.05% CC-5000 WSP
Red beet:4.0% B-50-WS
Stabilized red beet:4.0% FruitMax® Redbeet 710 WS
Sweet potato:3.0% FruitMax®
Blood Grape 700 WSP*
Highly increased stability for FruitMax® Redbeet 710 WS
8
Day 0
Day 7
Day 14
No Color
Day 21
* 0.50% acid added to color before adding to the dough
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Increased light stability with in sugar icing with FruitMax® Redbeet 710 WS
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0.00
2.00
4.00
6.00
8.00
10.00
12.00
0 5 10 15 20 25
ΔE*
Time [day]
ΔE* B-50-WS 0,5% light
ΔE* FruitMax® Redbeet 710 WS 0,5% light
Light stability of FruitMax® Redbeet 710 WS against Standard red beet (B-50-WS)
Conclusion: FruitMax® Redbeet 710 WS show significant less overall color change after
21 days in day light
Dosage:0.3% Dosage:0.4-1.7%
Standard beet
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Product innovation and line extension for ready-to-eat sponge cakes- A rainbow of shades to visually support a natural extension
FruitMax® Redbeet 710 WS
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Thank you for your attentionAny questions? 3 key takeaways
3. Product renovation has little impact on retail price
2. Introduce clear and simple front-of-pack color claim
1. Clean up your ingredients list