CleanCredit Trash is Cash

An incentive based waste management System

The Problem of Waste Management in India

India is one of the most littered Nations on Earth.

Public Eyesore and National Shame.

Drains get clogged due to Trash.

Polluted water bodies and forests.

Local waste burning creates toxic fumes.

Leaching of Toxic Chemicals into Soil and Water

Inhuman working conditions of Rag-pickers and informal recyclers

Why is India so Dirty ?

Growth in Consumption of Packaged FMCG products

Under Investment in Waste Management Systems

Lack of Civic Sense in Indian Citizens

Lack of Compliance to regulations on Littering

Swacch Bharat Mission & SWM Rules 2015

Swacch Bharat Mission has brought the focus on Cleaning the Nation.

One of the Major Objectives of Swacch Bharat Mission is 100% collection and processing/disposal/reuse/recycling of municipal solid waste.

Achieving the goal of 100% Collection would require novel systemic approaches.

Extended Producers Responsibility ( EPR ) based mechanisms has been effective in dealing with manufactured waste in OECD nations.

Draft Waste management rules 2015 by MoEF introduces EPR for collection of plastic & EEE.

What is CleanCredit?

CleanCredit is an incentive based Solid Waste Management System.

Products have a significant monetary value at the end of lifecycle.

The value is added through Cash Deposit.

CleanCredit is an central entity which helps companies take care of their EPR

obligations.

CleanCredit collects deposits on products and organizes a Reverse Supply Chain to

collect post-consumption waste.

Production and consumption of goods create costs to the society and environment

which is not covered in the pricing of the product. (Negative Externality)

Manufacturers have responsibility under “Extended Producers Responsibility (EPR)”

for collection of post consumption waste.

The CleanCredit Mark

CleanCredit

1

The CleanCredit Mark is printed on products and product packaging. The rupee value denotes the residual value of the product.

The CleanCredit FlowStep1: Manufacturers licence CleanCredit trademark to print on product packaging.

Step2: Manufacturers pay deposit to CleanCredit on shipping of Products, the MRP of products is inclusive of deposit.

Step3: Product is distributed through usual route to retailers across the nation.

Step4: Product Sale and Consumption.

Step5: CleanCredit marked product is redeemed at nearest CleanCredit affiliated deposit center by customers or trash collectors.

Step6: The local CleanCredit affiliate transports the waste to regional CleanCredit processing center where the waste is sorted, packed and sent to recyclers.

Products will have a CleanCredit logo

You consume the productSomeone else redeems CC

You redeem CC

The CleanCredit Flow

Roles of CleanCredit Organization

Collecting Deposit from Manufacturers.

Creating and Managing a Network of Collection centers.

Waste aggregation from Collection Centers, sorting, processing & recycling.

Data Management & Reporting

Monitoring for Compliance & Fraud Prevention.

Public Communication

Categories of Products Covered by CleanCredit

Unbranded Polybags

Cigarette Butts & Gutka Sachets.

Disposable Plates, Cups, Containers

Multilayered Plastic Packaging.

Plastic PET Bottles

Plastic Pouches for Milk and Water

Tetrapak packaging.

Glass Bottles

Aluminum Cans

Dry Batteries

Paper Packaging

Disposable Plastic Products (Pen, toothbrush etc )

Plastic Toys

Vinyl Hoarding Sheet

Styrofoam packaging

Tyres & Tubes

Bulbs, Tube-lights, Electronic Waste

Footwear

Clothes

Home Appliances

Key Requirements for Implementation of CleanCredit

Policy Push for EPR

Manufacturer participation

Network of local collection centers

Funding for setting up the Organization

Advantages of CleanCredit Model Works in all geographies and habitations. ( Cities, Towns, Villages, Highways, Forests)

Complete elimination of CleanCredit marked waste from the environment.

Generation of Segregated Waste which leads to higher recycling.

Prevents burning of Toxic Waste.

Improves the working condition of garbage collectors and ragpickers.

Brings in significant financial value into Waste Management.

Easier compliance with EPR by manufacturers.

Reduces waste load on Rivers, Forests, Water bodies and Public Places.

Scalable across the nation.

Financially Self Sustaining, less financial burden on Govt. and municipal bodies.

CleanCredit is the most effective way to achieve the goal of Swacch Bharat by 2019

Impact on Various Stakeholders

Manufacturers1. Price Increase in Products

2. Additional Process work

3. EPR Compliance

4. CSR & Sustainability

Consumers1. Price Increase

2. Incentive to Segregate & Recycle

3. Clean Environment & Public Places

Door to Door Pickup1. Good Incentive to go door to door for pickup

2. Incentive to get organized

Govt & Society1. Swacch Bharat Goal of Trash free India

2. 100% Collection and Organized Recycling

3. Mass Behavior Change in Citizenry

4. Additional Job Creation

Kabadi Shops/ Raddiwalas/Pickup 1. Additional Source of Revenue

Ragpickers, Sweepers1. Significantly increase in Income

2. Improved working conditions.