claudius prinsenlaan
DESCRIPTION
Master's final project | Visual system | Handbook | Master St. JoostTRANSCRIPT
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1.0 Presentation
2.0 Concept
3.0 Basic standards �.� Initials 3.1.1BasicTypeface �.2 Library’s initial 3.2.1Analysis 3.2.2Storyline 3.2.3Structure 3.2.4Silhouettes 3.2.5Construction 3.2.6FinalInitial �.� City Hall’s initial 3.3.1Analysis 3.3.2Storyline 3.3.3Structure 3.3.4Silhouettes 3.3.5Construction 3.3.6FinalInitial �.� Holland Casino’s initial 3.4.1Analysis 3.4.2Storyline 3.4.3Structure 3.4.4Silhouettes 3.4.5Construction 3.4.6Finalinitial �.5 Het Rondeel’s initial 3.5.1Analysis 3.5.2Storyline 3.5.3Structure 3.5.4Silhouettes 3.5.5Construction 3.5.6FinalInitial4.0 Colors �.� Colors in the CP 4.1.1Predominantcolors 4.1.2Complementarycolors �.2 Color Palette 4.2.1Colormodels
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Content �.� Color application 4.3.1Library’scolor 4.3.2CityHall’scolor 4.3.3HollandCasino’scolor 4.3.4HetRondeel’scolor5.0 Typography 5.� Typography palette 5.1.1Primarytypeface 5.1.2Complementarytypeface6.0 Applications 6.� Format/Proportions 6.2 Flags 6.2.1Shapeandsize 6.2.2Technique 6.2.3Materials 6.2.4Finishes 6.2.5Flag’ssupport 6.� Mats 6.3.1Guidingphrases 6.3.2Format 6.3.3Composition/Library 6.3.4Composition/CityHall 6.3.5Composition/Casino 6.3.6Composition/HetRondeel 6.3.7Technique 6.3.8Finishes 6.� Nameplates 6.3.1Format 6.3.2Composition/Library 6.3.3Composition/CityHall 6.3.4Composition/Casino 6.3.5Composition/HetRondeel 6.3.6Technique
7.0 Restriction
8.0 Renders
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1.0 Presentation
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Becauseof permanentreconstruction,theClaudiusPrinsenlaan(CP)haslostitsidentity:infactithasbecomeablurredimageof itself.Thedesignof thearea,theuseof materialsandcolorsof thedifferentbuildingsintheCPseemmoreorlesssimilar.Asatransferroutetothecitycentreof Breda,theuseof thestreet also can be defined as mono-functional. Bothaspectshavemadetheusersof theareaunawareof theirsurrounding.Tobringbackasharpenedsightof thestreetitisnecessarytoguidetheusersandletthemknowwhatisthemainqualityof thestreetanditsbuildings.
The first step to guide the users to see the potentialandthequalitiesof theCPwouldbetogettheirattentionback.Toachievethisitwillbenecessarytoshowtheoutstandingfeaturesof thestreet.Onlywhentheattentionhasbeengainedback,itwillbecomepossibletobringtheinsideout,toshowthedifferentfunctionsof thebuildingsandconsequentlyof thestreet.
1.0 Presentation
Bringingtheinsideoutbyusingtheconceptof previewingisnotsomethingnew;ithasbeenusedinthedifferentwaysof storytelling.Inmusicitcanbefoundaspreludeandoverture.Inliteratureitisshownintheprologueand,moredetailed,intheformof theornamentedinitials. And more recently, in the film indus-try, we find the so called movie trailer. The commonelementinthecompositionof theseshort-cut introductions is their aim to outline thestory’scontextandtohookthespectator.
TogettheusershookedtotheCPisneces-sarytoshowthemcertainlevelsof quality.Althoughtheconceptof showingoff hasingeneralthenegativeconnotationof presump-tuousnessandarrogance,itcanaswellhaveapositiveone.Thepositivesideistheonerelatedtoqualityandcompetition,togivethebestthatyouhave,toshowitoff.ItisfromthisperspectivethatitwillbeappliedintheCP,aimingtoincreasethequalityof itsidentity.
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2.0 Concept
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Showing off the CP
Thevisualizationof theCPwillbeasaspec-tacularentréetoBreda.Takinginspirationfromtheillustratedprologuesandtheirornamentedinitials,acollectionof initialswillbecreatedfortheCPanditsmostimportantbuildings.Theuseof ornamentedinitialsbringthepossibilityto tell stories about the specific buildings within itsdesign,andatthesametimecanberelatedtoahighlevelof craftsmanship.Itallowsshowingoff inamannerof highquality.Theapplicationof theinitialswillbeembeddedinatheatricalambiance(aspartof anexperience),inordertopromotetheCPonthebestqualitylevelconsideredasstimulatingforshowingoff.
Itisthepurposeof thisprojecttotransformtheCPinthealluresexperienceof “makinganspectacularentrance”,justasintheevents’redcarpetswelcomingtheguests,basedintheearlydaysthenobilityandarmieswerewelcomeintothecastles.Theaimisthustomaketheusersandinhabitantsof Bredaturnaroundandshethatinfact,“TheCPiscomingnow”.
2.0 Concept
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�.� Initials 3.1.1BasicTypeface �.2 Library’s initial 3.2.1Analysis 3.2.2Storyline 3.2.3Structure 3.2.4Silhouettes 3.2.5Construction 3.2.6FinalInitial �.� City Hall’s initial 3.3.1Analysis 3.3.2Storyline 3.3.3Structure 3.3.4Silhouettes 3.3.5Construction 3.3.6FinalInitial �.� Holland Casino’s initial 3.4.1Analysis 3.4.2Storyline 3.4.3Structure 3.4.4Silhouettes 3.4.5Construction 3.4.6Finalinitial �.5 Het Rondeel’s initial 3.5.1Analysis 3.5.2Storyline 3.5.3Structure 3.5.4Silhouettes 3.5.5Construction 3.5.6FinalInitial
3.0 Basic Standards
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Standing at the beginning
Ornamented/historiatedInitialsAnhistoriatedinitialisanenlargedletteratthebeginningof aparagraphorothersectionof text,whichcontainsapicture,formingasubject which represent a specific person or sceneof thetext.
Theactualexperienceatthemomentof walk-ingacrossthestreetistheoneof agenericplace.Asitwaspreviousmentioned,thereareimportantstoriestobetoldandadevicetorepresentthestorieshasbeenchosen,andtheonly thing left to do is to define how to apply inthepublicspaceaimingatmakingof theCPanentrée,withtheallusionof “showingoff ”inbothsensesof aspectacularharmonicentranceandtheexpertiseskillsrequiredintheelaborationof a“ornamentedinitial”
Thechoiceof ornamented initials derivesfromthefact,thatcraftsbyitself haveimplicittheextravalueof beingmadewiththebestthatthecraftsmanhad.Thishighlightedfeaturebringsouttheperfectionismanduniquenessof theproduct,andissupportedbythisquality.Itallows it to “show off ” in the most refined and humbleway.Itshouldnotpretendtofooltheconsumerbytheuseof giltorbragging,butbyshowingtherealpotentialandbestqualitypossible.Whenthisisleftonaside,theempti-nessof themeaningwillbesoonerorlateruncovered.
3.0 Basic Standards
3.1 Initials
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Althoughthedesignof eachInitialLetterwillbeuniqueandindependentof eachother,theuseof abasictypefaceisnecessaryinordertohavehomogeneityintheproportions.
3.1.1 Basis Typeface
ABCDEFGHIJKLMNOPQRSTUVWKYZ abcdefghijklmnopqrstuvwkyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWKYZ abcdefghijklmnopqrstuvwkyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWKYZ abcdefgh i jk lmnopqr s tuvwkyz 1234567890
Gill Sans Bold
Gill Sans Regular
Gill Sans Italic
Typeface name: Gill Sans
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3.2 Library’s initial
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3.2.1 Analysis
Analysisof thefeatures,servicesandquali-tiesthatcanbefoundinBreda’slibrary.Thisanalysiswillgeneratetheselectionof graphicelementsthatwillcomposethedesignof theInitialletter.
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Obsolete
A library isacollectionof information,sources, resources, books, and services,and the structure in which it is housed:itisorganizedforuseandmaintainedbyapublicbody,aninstitution,oraprivateindividual.
Inthemoretraditionalsense,alibraryisacollectionof books.The term can mean the collection, thebuildingthathousessuchacollection,orboth.
Library{Products{
Collection
Digital library /
al@din
Library for the
elderly
UITpunt Breda
Education
WiFi Internet
Biebweb
Feelings{Imagination
Knowledge
Stimulant
{FantasyStimulateimaginationNew Ideas
Impossiblethepossible
Hungerof knowledge
Experience/education{Positive
{Negative
Boredom
Ignorance
Notinteresting
Asantonymof knowledge
Knowledge Treasure{
Library’s concept analysis
3.2.2 Story line
Thedesignof the Initial Letter forBreda’slibrarywillfollowforafantasyfeelingintheseekof knowledge.
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3.2.3 Structure
Useof thebasictypefacetostarttheconstruc-tionof theInitial. Theornamentstogeneratetheshapeof theinitialwillbesilhouettesof theselectedelementsresultedof theconcept’sanalysis
Letter B (Blibliotheek)GillsansTypeface
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Main Figures
3.2.4 Silhouettes
The figures used on the design of the initials aredividedintwogroups:
1. Main figures: Objects or elements refe- rringdirectlytothefunctionof eachbuilding
2. Supporting figures:Ornamentalandmethaphoricalelementswhohelptobringthetoneof voicetothedesignof theinitial.
Supporting Figures
Intheparticularcaseof thelibrarytwomainfigures will be used:
Book: Directreferencetothefunction.
Dove: Repetitiveelementfoundinsidethelibrary.
Twosupportingelementsareusedforthisinitial:
Floral motif: Referencetoknowledgeim-plicitinthegrowing.
Book/Butterfly: The book personified as a butterfly makes reference to “transformation”.
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3.2.5 Construction
Thebasictypefacewillbeusedonlyasaguidetomaintainproportions.
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3.2.6 Final Library’s Initial
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3.3 City Hall’s initial
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3.3.1 Analysis
Analysisof thefeatures,servicesandqualitiesthatcanbefoundinBreda’sCityHall.Thisanalysiswillgeneratetheselectionof graphicelementsthatwillcomposethedesignof theInitialletter.
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City Hall’s concept analysis
3.3.2 Story line
Therepresentationof Breda’sCityHallinthe form initialandbasedontheanalysisof elements,willhaveafeelingof positiveness and success,althoughsomeof thenegativesituationscouldbeincludedaspartof thedesign.
Acityhallor townhall is thechief ad-ministrative building of a city[1] ortown’sadministrationandusuallyhousesthe city or town council, its associateddepartments and their employees. It isalso usually the base of the city, town,borough,orcountymayor.
City Hall{Division{
Leven, reizen & papieren
Wonen en uw buurt
Werk en inkomen
Ondernemen
Zorg, welzijn & onderwijs
Bouwen & verbouwen
Verkeer & Vervoer
Sport, Ontspanning, Cultuur
& Kunst
Meldingen, klachten en acties
Feelings{Belonging
Acquirement
New life
{Success!ToimproveChange
Bepartof society
Birthof newbabies,marriages,buildingnewhouses.
Personalachievements{Positive
Negative
Bureaucracy
Obligation
Slownessinthepaper-work
Actionsnotmadebyleisureliness
Existing in numbers{
{ArrangementsPaperwork,alsore-latedtobureaucracyChangeRelatedtoproblems
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3.3.3 Structure
Useof thebasictypefacetostarttheconstruc-tionof theInitial. Theornamentstogeneratetheshapeof theinitialwillbesilhouettesof theselectedelementsresultedof theconcept’sanalysis
Letter G (Gemeente)GillsansTypeface
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Main Figures
3.3.4 Silhouettes
The figures used on the design of the initials aredividedintwogroups:
1. Main figures: Objects or elements refe- rringdirectlytothefunctionof eachbuilding
2. Supporting figures:Ornamentalandmethaphoricalelementswhohelptobringthetoneof voicetothedesignof theinitial.
Supporting Figures
Paper piles: ReferencetothepaperworkheldbytheCityHall.
Hand: Representationof thehelpgivenbythecivilservants.
People: Thedifferentproceduresthatpeoplemakeinthecityhall,positiveandnegative.
Twosupportingelementsareusedforthisinitial:
Floral motif: TheconstantgrowingandchangeswhichhappensintheCityHall
Flying paper: Representationof thecompli-cationsexperiencedintheCityHall.
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3.3.5 Construction
Thebasictypefacewillbeusedonlyasaguidetomaintainproportions.
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3.3.6 Final City Hall’s Initial
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3.4 Holland Casino’s initial
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3.4.1 Analysis
Analysisof thefeatures,servicesandquali-tiesthatfoundintheHollandCasino.Thisanalysiswillgeneratetheselectionof graphicelementsthatwillcomposethedesignof theInitialletter.
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Holland Casino’s concept analysis
3.4.2 Story line
Thecompositionforthedesignof theHol-landCasino’sinitialwillfollowthewayof asparklingandglitzyappliedtotheactionandemotionof gambling
Obsolete
Addiction
Thehousealwayswin
A casino is, in the modern sense of the word, a facility that houses andaccommodatescertaintypesof gam-bling activities. Casinos are mostcommonly built near or combinedwith hotels, restaurants, retail shop-ping, cruise ships and other touristattractions.Somecasinosareknownforhostingliveentertainmentevents,such as stand-up comedy, concerts, andsportingevents.
Casino{Activities{
Games {AmericanRouletteBlackJackCaribbeanstudpokerMoneywheelPokerPuntobancoSlotmachines
Entertainment
events
Restaurants/
club {Bites
Brasserie
Downtown
Feelings{Pleasure
Glamour
Opulence
{GlitzyStimulateemotionsExcitement
Happysatisfaction
Ostentatiouslyrichandluxurious
Attractive/excitingquality{Positive
{Negative
Outlaw
Loss
Relatedtoillegalactions
The pleasure of playing and the emotion of gam-bling{
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3.4.3 Structure
Useof thebasictypefacetostarttheconstruc-tionof theInitial. Theornamentstogeneratetheshapeof theinitialwillbesilhouettesof theselectedelementsresultedof theconcept’sanalysis
Letter H (Holland)GillsansTypeface
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Main Figures
3.4.4 Silhouettes
The figures used on the design of the initials aredividedintwogroups:
1. Main figures: Objects or elements refe- rringdirectlytothefunctionof eachbuilding
2. Supporting figures:Ornamentalandmethaphoricalelementswhohelptobringthetoneof voicetothedesignof theinitial.
Supporting Figures
Elementsof theinteriorof theHollandCa-sino.
Casino chips: Thesemakeareferencetothemainfunctionof thecasinos,thegambling.
Roulette: Togetherwiththechipscouldseemsasgenericelements,whichhelpstomakeadirectrelationwithacasino.
Carousel: More specific, in the Holland Ca-sinoinBredaahugecarouselcanbefoundaspartof theinsidedecoration.
These figures look for a more methaphorical meaning.
Sparkles: Togiveamagicalfeeling,theat-tractionfortheshine,thepossibilityof winning.
Card symbols: Elementsusedaslittledetailstoreinforcethefeelingof gaming/gambling.
Lucky 7:Referencetosuperstitionstoattractgoodluck.
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3.4.5 Construction
Thebasictypefacewillbeusedonlyasaguidetomaintainproportions.
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3.4.6 Final Holland Casino’s Initial
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3.5 Het Rondeel’s initial
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3.5.1 Analysis
Analysisof thefeaturesandqualitiesthatcanbefoundintheelderlyhouse“HetRondeel”.Thisanalysiswillgeneratetheselectionof graphicelementsthatwillcomposethedesignof theInitialletter.
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Het Rondeel’s concept analysis
3.5.2 Story line
Dignity for the elderlyisthegeneralfeelingthatshouldbebringintherepresentationof theelderlyhouse“Het Rondeel”forthedesignof theinitial letterasaresultof theanalysisof elements.
Relatedtoillness
AgeismDiscrimination
Eenverpleeghuis(ook:verpleegtehuis)iseen voorziening waar patiënten kunnenwordenopgenomendienietmeerdespe-cialistischemedischehulpbehoevenvaneenziekenhuismaaranderzijdsniet ge-zondgenoegzijnomthuisteverblijven.De mogelijkheid om thuis te verblijvenwordtmedebepaalddoordevoorzienin-genzoalsmantelzorg,diethuisaanwezigzijn. Zie voor uitgebreidere informatie:Verpleeghuiszorg. In Vlaanderen wordtalgemeen de naam “Rust- en Verzorg-ingstehuis”of RVTgebruikt.
Elderly House{
Division{ {Dwellings
SOB Stichting
Ouderenwerk
Breda
Feelings{Respect
Experience
Knowledge
{DignityLong life
Admiration
Skillsaquired
Lifeachievement{Positive
Negative
Illness
End of life
Relatedtoelderly
Death
Experience in life{{
Care centre’ (zorg-
satelliet) with a
dinner function.
Weakness{
Gymnastics CanastaBridgeLiterature groupBilliardTable tennisEnglish courseFolkdanceYogaCulinary events Lunch meetingBingo
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3.5.3 Structure
Useof thebasictypefacetostarttheconstruc-tionof theInitial. Theornamentstogeneratetheshapeof theinitialwillbesilhouettesof theselectedelementsresultedof theconcept’sanalysis
Letter R (Rondeel)GillsansTypeface
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Main Figures
3.5.4 Silhouettes
The figures used on the design of the initials aredividedintwogroups:
1. Main figures: Objects or elements refe- rringdirectlytothefunctionof eachbuilding
2. Supporting figures:Ornamentalandmethaphoricalelementswhohelptobringthetoneof voicetothedesignof theinitial.
Supporting Figures
Elderly man: Thedirectreferencetothefunctionof theelderlyhouse.Althoughisanelderlyman,therepresentationshouldbetheoneof anstrongperson.
Home pets: Insideof thedwellings,throughthewindows,homepetscanbeobserverandrelatedtotheelderly’scompany.
Elderly woman: Theintentionof creatingaelderlycouple,togetridof theideaof loneli-nesswithwhichelderlyismostlyrelated.
Floral motif: Referencetothedecorationandornamentationof theelderly’sdwellings.
Eagle: Symbolicrepresentationof protection,guardianship,skillandjudgment.
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3.5.5 Construction
Thebasictypefacewillbeusedonlyasaguidetomaintainproportions.
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3.5.6 Final Het Rondeel’s Initial
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4.0 Colors
�.� Colors in the CP 4.1.1Predominantcolors 4.1.2Complementarycolors�.2 Color Palette 4.2.1Colormodels�.� Color application 4.3.1Library’scolorselection 4.3.2CityHall’scolor selection 4.3.3HollandCasino’scolor selection 4.3.4HetRondeel’scolorse lection
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Colors in the CP
To help define the colors that will be used in theapplicationof thesignsystemintheCP,thefirst step was to make an analysis of textures foundonthestreet.Generatingtheequivalentincolorsforthesetextures.
TheprevailingmaterialsandtexturesontheCParedifferenttypesof concreteandsomemetalobjects,whichgivestothestreetagenericplainfeeling.
Some accents in colors can be find on the CP as well,theseaccentswillbeusetoemphasizetheapplicationof the initial letters createdparticu-larlyforthestreet.
4.1 Color
Textures on the CP
Equivalent of the textures in colors
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Neutral colored street
Causedbytheexcessiveuseof concreteontheCP,thecolorizationof thestreetendedupbeing neutral colored. Although at first sight thiscouldbeconsiderasanegativeelement,theachromaticcolorcanbeseenasa“whitecanvas”wheretheinitialscanbeaccentedwiththeusecomplementarycolor.
4.1.1 Predominant colors
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Warm accent colors
ThecomplementarycolorschemefoundontheCPhasthefollowingthreepredominantfades:
1.Golden-ochrefade2.Redfade3.Green-yellowfade
Incontrastwiththeneutralandplaindominantcolorwhichbelongtoacoldpalette,thecom-plementarycolorsarepartof thewarmcolor’scategory,thegreenwillfallinthiscategoryaswellwhileithasayellowtint.
4.1.2 Complementary colors
1 2 3
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4.2 CP’s Color Palette
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Official color palette
Thecolorpaletteconsistintwobasicfadeswithtwocolorseach:
1.Bordeaux2.Golden-ochre
4.2 Color palette
1 2
Gradient of the four colors
Gradient from color to white
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4.2.1 Color models
CMYK color model
C: 5�%
M: ��%
Y: ��%
K: �5%
C: ��%
M: �5%
Y: ��%
K: 60%
C: ��%
M: �5%
Y: ��%
K: 60%
C: 2�%
M: ��%
Y: ��%
K: �%
RGB color model
R: 55%
G: ��%
B: ��%
R: ��%
G: 0%
B: 0%
R: 20�%
G: 153%
B: 5�%
R: 2��%
G: 200%
B: ��5%
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4.2.1 Color models
Web color model
# 371211
PMS colors
Pantone 4975 Pantone 1815 Pantone 1245 Pantone 459
#590000 #CB9D30 #D5C873
4.3 Color application
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4.3.1 Library’s color selection
Background Initial letter
C: 26%
M: 65%
Y: �00%
K: ��%
R: ���%
G: 97%
B: 0%
Pantone 7511#AB6100
CMYK color model RGB color model Web color PMS
C: ��%
M: 2�%
Y: �6%
K: 0%
R: 2�2%
G: 189%
B: ��%
Pantone 458# D4BD5E
CMYK color model RGB color model Web color PMS
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4.3.2 City Hall’s color selection
Background Initial letter
C: ��%
M: ��%
Y: �00%
K: �0%
R: �22%
G: 38%
B: 0%
Pantone 1685#7A2600
CMYK color model RGB color model Web color PMS
C: 22%
M: ��%
Y: �00%
K: 2%
R: 20�%
G: ���%
B: 20%
Pantone 1245# C99414
CMYK color model RGB color model Web color PMS
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C: ��%
M: �5%
Y: ��%
K: 60%
R: ��%
G: 0%
B: 0%
Pantone 1815#590000
4.3.3 Holland Casino’s color selection
BackgroundInitial letter
CMYK color model RGB color model Web color PMS
CMYK color model RGB color model Web color PMS
C: 38%
M: 95%
Y: 89%
K: 60%
R: 204%
G: 153%
B: 51%
Pantone 1245#CB9D30
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4.3.4 Het Rondeel’s color selection
Background Initial letter
C: ��%
M: �5%
Y: ��%
K: 60%
R: ��%
G: 0%
B: 0%
Pantone 1815#590000
CMYK color model RGB color model Web color PMS
CMYK color model RGB color model Web color PMS
C: 38%
M: 95%
Y: 89%
K: 60%
R: 204%
G: 153%
B: 51%
Pantone 1245#CB9D30
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5.0 Typography
5.0 Typography 5.� Typography Palette 5.1.1Primarytypeface 5.1.2Complementarytypeface
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5.1 Typography palette
Typography palette
AtypographypalettehasbeendevelopedthatofferstheCP the most flexibility in creating the applicationswhennecessary,forthedesignedsignsystem.
The palette is composed of one sans-serif and oneserif typefaceanditsvariations.
Sans-Serif TypefacesOptima
TheOptimafontfamilyhasbeenchosenastheprimarytypefacesfortheCP.Thistypefaceallow for flexibility and creative expression in textanddisplay.
Serif TypefacesBaskerville
UseBaskervilleasthecomplementarytype-facefortheprimarybodytextinstationeryandpublications.
ppOptima typeface
Baskervile typeface
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5.1.1 Primary Typeface
ABCDEFGHIJKLMNOPQRSTUVWKYZ abcdefghijklmnopqrstuvwkyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWKYZ abcdefghijklmnopqrstuvwkyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWKYZ abcdefghijklmnopqrstuvwkyz 1234567890
Optima ExtraBlack
Optima Bold
Optima Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWKYZ abcdefghijklmnopqrstuvwkyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWKYZ abcdefghijklmnopqrstuvwkyz 1234567890
Optima Regular
Optima Italic
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5.1.2 Complementary typeface
ABCDEFGHIJKLMNOPQRSTUVWKYZ abcdefghijklmnopqrstuvwkyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWKYZ abcdefghijklmnopqrstuvwkyz �2��56���0
ABCDEFGHIJKLMNOPQRSTUVWKYZabcdefghijklmnopqrstuvwkyz1234567890
Baskerville Bold
Baskerville semibold
Baskerville semibold italic
ABCDEFGHIJKLMNOPQRSTUVWKYZ abcdefghijklmnopqrstuvwkyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWKYZ abcdefghijklmnopqrstuvwkyz 1234567890
Baskerville Regular
Baskerville Italic
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6.0 Applications
6.0 Applications 6.� Format/Proportions 6.2 Flags 6.2.1Shapeandsize 6.2.2Technique 6.2.3Materials 6.2.4Finishes 6.2.5Flag’ssupport 6.� Mats 6.3.1Guidingphrases 6.3.2Format 6.3.3Composition/Library 6.3.4 Composition/CityHall 6.3.5Composition/Casino 6.3.6 Composition/HetRondeel 6.3.7Technique 6.3.8Finishes 6.� Nameplates 6.3.1Format 6.3.2Composition/Library 6.3.3 Composition/CityHall 6.3.4Composition/Casino 6.3.5 Composition/HetRondeel 6.3.6Technique
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6.0 Applications
CP’s sign system
Asignsystemtypicallyreferstoagroupof signswithacoherentdesignandpurpose.Frequently,significant effort is put into creating an intel-ligentpresentationof visuallyorientedinforma-tionsystems.
Intheparticularcaseof theCP,thesignsystemsimultaneously seeks to convey two facets - one, reinforcingandenhancingitsidentity,asenseof belongingthatitenjoysbothamongstitspeoplewithin(thestreet)aswellasoutsideof it.Andtheotherasasystemtonavigatethroughthestreet, in a more fluent way.
Inordertoachievethepreviousobjectives,thesignsystemfortheCPwillbedividedinthreelevels:
Flags: The first level will work as an Entrée, a welcomeintothestreetandwillbeappliedinthe form of flags.
Mats:Thesecondlevelwillhelptoguidetheusers to find the different locations on the street asaguidingsystem.
Nameplates: Thethirdlevelwillbefocusidentifythelocation/buildingsinadirectrela-tionwiththeplace.
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6.1 Format/Proportions
Golden Rectangle
Theproportionstocreatethesupportforthedifferent applications (flags, mats, nameplates), willbebuildupbasedonthegoldenrectangle.Theintentionof usingtheseproportionsistomakereferencetothecraftsmanshipof theRenaissance.
Golden Rectangle
Constructionof agoldenrectangle:1. Construct a unit square (red).2. Draw a line from the midpoint of one side to an opposite corner.3. Use that line as the radius to draw an arc that defines the long dimension of the rectangle.
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6.2 Flags
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6.2 Flags
The Entrée
ThewelcometotheCPwillbecreatedbytheuse of flags as a way of signaling and identifica-tion.Itwillhelptocommunicatetheidentityof thestreetbygeneratinganvisualimpactfortheusers.
The line of flags will precede as an introduc-tionforthestreet,byshowingoff,inakindof fanfare,celebratingtheidentityof theCP.
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6.2.1 Shape and size
Chevron shape
Chevronshapes(alsospelledCheveron) on flags, any ‘V’ shaped charge on a flag irrespective of thewidthof thearms.
185cm
300cm
X
X= 20 cm (1/15)
InitialLetter
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6.2.2 Technique
Machine embroidery
Theembroiderywillbestitchedwithacom-puterizedembroiderymachineusingpatterns“digitized”withembroiderysoftware.Inma-chine embroidery, different types of “fills” add texture and design to the finished work.
Thematerialstobeusedare:1. Satin Fabric2. Metallic threads
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6.2.3 Materials
Satin
Silksatinhasadirectreferencewiththecos-tumes and use of flags in earlier times. Its glossy surfacebringamoreintensecolorandshinethanotherfabrics.
Metallic Threads
Theglossyeffectof thesatinwillbereinforcedwittheuseof metallicthreads.Alwayslook-ingtoaccenttheapplicationof thesignsinthestreet.
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6.2.4 Finishes
Flags
1. Library2. City Hall3. Holland Casino4. Het Rondeel (elderly house)
1 2
3 4
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6.2.5 Flag’s support
Poles
Made of special cast-aluminium, lacquered in white.Cylindricalpoleswith80mmof diam-eterand10mheight,withgyratorypotency(possibilitytoextendtill2mmaximum).In-cludescounterweighttokeepthebannertaut.
2cm
Ø80mm
Gyratorypotency
Goldenlatch
10m
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6.3 Mats
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6.3 Mats
Welcome mats
Welcomemats,astheirlocationatanen-tranceconstitutesa“welcome”tovisitors,andmaythereforealsobearsomeword,messageorsignof greeting.
Thematswillworkalsoasaroutingsystem,helpingtheusers(pedestriansandbikers)tonavigatethroughthestreet.
Theguidingsystemwillnotmakeuseof arrowstopointoutthebuildings,butitwillappealtotheuseof writtenlanguageasreminiscencetopoeticdevices.
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6.3.1 Guiding phrases
TheWelcomemats’,phraseswillbecreatingfollowingthenextsteps:
1. The first word should start with the sameinitialthanthenameofthebuilding.
2.Itshouldbewritteninahistoriatedway,describingthequalitiesandfeaturesofthedifferentbuildings.
3.Avoidingthementionofthebuilding’snamewhenitisnotnecessary.
4.Thetoneofvoiceshouldbesimilartotheoneusedinfairytales.
Binnen honderd meter ligt een schat, geen blinkend goud maar schitterende woorden, blijft de weg volgen en U kunt kennis achter-halen.
Ga verder zoeken en U kunt uzelf in nummers vinden. Op deze weg kan U uw blije boodschap laten weten en voor altijd op papier leven.
Hieruit ziet U een huis gevuld met spanning, U kunt daar uw geluk beproeven. Loop naar voren om het uit te vinden
Richting het centrum vindt U de hoek van de levenser-varing, Loop naar voren en U zult het Rondeel zien
Welcome Mats
1. Library2. City Hall3. Holland Casino4. Het Rondeel (elderly house)
1 2
3 4
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6.3.2 Format
X
X= 1/15
InitialLetter
Text
Border
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6.3.3 Composition/Library
� � innen honderd m eter ligt een s chat, geen blinkend goud maar schitterende woorden, blijft de w eg volgen e n U kunt kennis achterhalen.
Typeface
Optima Bold
Colors
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6.3.4 Composition/City Hall
Typeface
Optima Bold
Colors
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6.3.5 Composition/Holland Casino
Typeface
Optima Bold
Colors
� � ieruit ziet U een huis gevuld met spanning, U kunt daar uw geluk beproeven. Loop naar voren om het uit te vinden.
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6.3.6 Composition/Het Rondeel
Typeface
Optima Bold
Colors
� � i chting het centrum vindt U de hoek van de leven-servaring, kijkt erdoorheen en U zult het Rondeel zien
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6.3.7 Technique
Dye sublimated carpet
Rollsof heattransfermaterialareprintedontheVUTEkFabriVu,and,usingaspecializedheatpress,inksareappliedtostandardcarpet-ingat400°F,causingtheinkstobecomeagasthat is embedded into the fibers of the carpet. Carpetcreatedinthismannercanbesham-pooed,walkedonandotherwisetreatedlikeanynormalcarpetwithoutwearingoff theimageashappenswithotherdigitallycreatedcarpets,wheretheinkisappliedinalayerontopof thecarpet fibers
Print specifications
File format: PDF
1. Save as PDF. (PDF/X-1a:2001)
For Illustrator, Indesign, QuarkXPress,Coreldraw en Photoshop:
1.Convertfontstooutlines2.SettoCMYKcolormodel3. Print format scale 10% of final print size4.Avoiduseof effectsandtransparencies
Size and installation specification
Thesizeof thematswillbedeterminatebythelocationwhereitwillbeapplied,butitshouldalwaysrespecttheproportionsof thegoldenrectangle.
Thecarpetswillbegluedwithanadhesivecomposed of modified acrylic, for example (ROBERTS Medi-Seal Plus Low Odour).
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6.3.8 Finishes
Welcome mats
1. Library2. City Hall3. Holland Casino4. Het Rondeel (elderly house)
1 2
3 4
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6.4 Nameplates
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6.4 Nameplates
Nameplates
Thenameplatewillidentifyanddisplaythebuilding’snameinapersonalizedform.Inthiscasethenameplateswillhavearectangleshape(followingthegoldenrectangleproportions).
Thenameplatesforthedifferentbuildingwillmakeuseof thesamegrid,butthesizeandthetechniquecouldvary.Themainintentionistomakeof eachnameplateauniqueproduct,thatfits particularly the building for which it was made.
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6.4.1 Format
InitialLetter Name
Number
X
X= 1/30
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6.4.2 Composition/Library
Typeface
Optima ExtraBlack
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6.4.3 Composition/City Hall
Typeface
Optima ExtraBlack
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6.4.4 Composition/Holland Casino
Typeface
Optima ExtraBlack
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6.4.5 Composition/Het Rondeel
Typeface
Optima ExtraBlack
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6.4.6 Technique
Embossing
Thistechnologyallowsprinting(embossing)onmaterialssuchasleather,imitationleatherandpaper.Thistechnologyrequiresmanufacturinganembossingdieof athermallyconductivematerialshapedasthelogo,whichmaywhen-everbeusedagainasitsservicelifeisalmostunlimited.
Theembossingmaybemadewithafoilthatcreatesaveryconspicuousembossedworkwiththechosenfoilcolor(silverinthiscase).
3D Laser Engraving System
Duringthelaserengravingprocess,thetargetmaterialisessentiallyvaporizedbythelaserbeam.Toachievethisresult,theintensityof thelaser beam is set to exceed a specific threshold value.Thisthresholdintensityisparticularlyhighwithmaterialsthatareelectricallyconduc-tive,suchasmetals.
The software will accept true 8-bit or 256 differ-entcolorsof grayforresolution.Thatmeansthereare256differentpowerlevelsfromblacktowhite.Thereforethedesignshouldbeshadedin gray (8-bit grayscale) to give the depth de-siredintheplate.
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6.4.6 Technique Continued
Edge-lit Sign
Theseattractivesignsareilluminatedfromtheedgeof anacrylicpanelthatcanbelasercuttoanyshapeandthenetchedtoaddareal“popof light”withintheacrylicpanel.Toaddevenmoreinteresttoyourbrandlogocoloredtranslucentvinyl’scanbeincludedtocreateamultitudeof colorswithinasinglepanel.
* uses very little electricity * and are virtually maintenance free for up to 50,000 hours
(5 years on 24/7).
Flat Gilding
1.Flatgildingis achieved by first laying down athinlayerof size(glue)usuallywithapaintbrush. The size is allowed to dry, then is re-moistenedbyexhalingonit.Thisimpartsjustenoughmoisturetoallowthegoldtoadheretothesize.Thegoldisthenlightlypressedontothesizethroughglassinepaper.Anyloosebitsof goldarebrushedoff.Whencompletelydry,thegoldisthenburnishedtoahighgloss.Youwillprobablyseeimperfections.Manytimesallthat is needed is another layer of gold to fill in a crackorcoveramistake.
2.Mountedandframedinawoodpanelforitsinstallation.
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7.0 Restrictions
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7.0 Restrictions
Unacceptable Uses
Itisextremelyimportantforbrandsuccessthattheinitial lettersof theCPbedisplayedcorrectly.Thisincludesalwaysusingthecorrecttypefacesandthecorrectrelativepositioningandsizeof allelements.Theexamplesonthisandthefollowingpagesillustrateunacceptabledisplays.
1.Donotdistortanyportionoftheinitial.
2.Donotcropanyportionoftheinitial.
3.Donottilttheinitial
4.Donotrotatetheinitial.
5.Donotmirrortheinitial.
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2
3
4
5
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7.0 Restrictions Continued
Unacceptable Uses
6.Donotalterthetypefaceofthetext.
7.Donotalterthecompositionofthegrid.
8.Donotchangeorientationoftheformat.
9.Donotchangetheproportionsoftheformat.
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7.0 Restrictions Continued
Unacceptable Uses
10.Donotalterthearrangeoftheinforma-tioninthedifferentapplications.
11.Donotinterchangeinitialsandnames.
12.Donotexceedthemarginlimits.
13.Donotusetwoinitialsormoreinoneapplication.
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11
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13
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7.0 Restrictions Continued
Unacceptable Uses
14.Donotswitchbackgroundforforecolorinanycase.
15.Donotswitchcolorswiththeoneofotherinitials.
16. Do not use colors out of the official colorpalette.
17.Donotapplygradienttotheinitials.
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8.0 Renders
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8.0 Renders Application of the sign system in the CP
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8.0 Renders Continued
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8.0 Renders Continued
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8.0 Renders Continued
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Colophon
Research and Graphic designYojanaHernándezValdivia Contact [email protected]
TypefaceBaskerville
PrintArkPrint,Rotterdam
200�
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