HAYLEY BAGWELL

INTERIOR DESIGNER

SOUL HAUS REMODEL

Retail Design

The Soul Haus project was to remodel a local retail space of your

choosing. The particular space of the Soul Haus clothing store is

approximately 1,025 sq ft and located at 1225 E 17th St. Denver,

CO 80218. To complete this project, we needed to secure a

location that was interesting to us and could, in theory, be

renovated. We were to speak with the owner about the space to

gain insight into the history and possible direction of a

renovation. We were also supposed to create an identity package

for the boutique.

The current design feels quite cluttered and dysfunctional. The cashwrap doubles as a jewelry counter, but is not visually appealing. The wall paneling is quite outdated, as well as the graffiti art and neon flames. The space also feels disconnected with two different types of flooring from the front selling space to the rear. There is only one sign on the facade facing the sidewalk. The window displays could also use updating.

DESIGN STATEMENT:

A fun and funky atmosphere will be created to bring customers in to shop for locally-made products in a unique environment. The space will contain interesting artwork and wall coverings. There will also be an interactive shopping experience added to the space to aid customers in their shopping. The flow of the space will also be improved with space planning and a concrete floor laid throughout the entire space. The window displays will be updated to create more visual interest.

PRECEDENT STUDY OF FANCY TIGER CLOTHING:

Fancy Tiger is a Denver boutique featuring locally-made clothing, jewelry and accessories for both men and women. The store opened in 2006 by Matthew Brown and Jaime Jennings, a husband and wife team. It began as a clothing and craft boutique. Having great success, the store was transformed into two separate spaces in 2008. In 2012, the boutique space of Fancy Tiger was relocated to its present, larger space at 55 S. Broadway.

Their customer base is generally young 20’s to 50 somethings. They cater to a group looking for up-to-date fashion created by local artisans.

They have created a stress-free shopping experience with their low-pressure staff that also doubles as designers and buyers. This helps to create a personalized, boutique shopping experience. They feature clothing that is hipster-chic and modern. They have a nature inspired design with an open floor plan with easy flow. Their displays are easy to get to without feeling cluttered.

The exterior facade pictured to the right is simple, yet visually appealing and easy to read. There is a sign on both the facade above the storefront and one facing pedestrians. They have display furniture from a local designer, Fin Art Co. All of these things in combination come together to create a seamless design.

TOP LEFT: Display concept sketch

TOP RIGHT: Display concept sketch

BOTTOM LEFT: Original layout of the floor plan at Soul Haus

BOTTOM RIGHT: New logo design

TOP: New floor plan

BOTTOM LEFT: North Iron Line Ceiling Light in Black Finish by Iron Art used throughout the space as overhead lighting

BOTTOM RIGHT: Modern Iron Line Art Pendant by Iron Art used in clusters of three

TOP LEFT: Perspective of storefront improvements

TOP RIGHT: New stone facade by Norwich Colorado Stone

TOP RIGHT, BELOW: Reflection Sherwin Williams exterior paint

Other changes include: removal of the awning for increased natural light and additional signs with the logo placed on the building facade and door front.

CENTER ROW, LEFT: FLOR Rake Me Over Faux Hide Rug will be placed in a seating area

CENTER ROW, RIGHT: CRASH Industry Supply Co is a reclaimed wood fruit crate also used for storage and displaying merchandise

BOTTOM: Perspective of sales floor

TOP: Sales Floor perspective

BOTTOM ROW, LEFT: Reclaimed Wood Rolling Garment Racks will be used to display clothing

BOTTOM ROW, CENTER: Rolling Cart by CRASH Industry Supply Co will also be used to display merchandise

BOTTOM ROW, RIGHT:Bentwood Office Chair and Cushion from West Elm for the cashwrap

The Mix and Match Outfit Wall will help customers’ shopping process by giving them instructions in step-by-step styling. It also creates an interactive process for the customers.

TOP LEFT: Customs by Rushton creates a custom jewelry case

TOP RIGHT: ReVampt Blue Pine Bench used in the fitting rooms

CENTER LEFT: CRASH Industry Supply Co Shipping Container Trunks for display

CENTER RIGHT: Rare Finds Warehouse Colorado Beetle Kill Industrial Side Table for the seating area

BOTTOM LEFT: CRASH Industry Supply Co Biarritz Five Tier Industrial Baker’s Rack for display

BOTTOM RIGHT: CRASH Industry Supply Co. Allentown Locker Cabinets also for display

MACY’S SHOE BAR

Commercial Design

The assignment was to develop a comprehensive design for the new

Macy’s Shoe Department. There will be 1,250 sq ft of selling space and

750 sq ft of stock space. The location is in the Macy’s Flagship Herald

Square Store. A department name and logo must be designed for a

new identity package. The suggested layout is rectangular with a height

restriction of 15 ft. A cashwrap and interactive technology should also

be included in the design.

TOP LEFT: Storefront with wood panel wall covering

TOP RIGHT: Cashwrap with mirror and light wall behind it

CENTER AND BOTTOM ROW: Display concept sketches

DESIGN STATEMENT:

The Shoe Bar will have a boutique hotel vibe. Staff will receive the customers at either the mall or exterior entrance and be available at the cashwrap. The large, airy space will showcase shoes in clustered mini-departments by brands. This will help to create a feeling of exclusivity to the space and attract a higher-end customer. The Shoe Bar will have a clean and sophisticated air.

TOP: Bubble Diagram created with the best circulation path in mind for customer ease of access to products

BOTTOM LEFT: Shoe Bar storefront signage created from steel piping and Edison bulbs

BOTTOM RIGHT: Shoe Bar biodegradeable shopping bag

L4

TOP: Lighting Plan with labels for lighting below

LIGHTING IMAGES: L1: Clover Pendant 3 by Lasvit L2: Clover Pendant 6 by Lasvit L3: Hexagon by Lasvit L4: Gaines 2 Light Flush Mount by Hudson Valley Lighting L5: Trapets by Note Design L6: Big Spin by Eureka

L1 L2 L3

L5 L6

TOP LEFT: Overhead perspective of the floor plan

TOP RIGHT: Wood flooring materials

CENTER ROW: Custom shelving selection for the store space

BOTTOM ROW, LEFT TO RIGHT: Paint selection from Sherwin Williams: Marshmallow used on the north facing wall, Roycroft Mist Gray used behind the cashwrap, Riverway used on the remaining south facing wall, Black Fox used on the stock room walls, and Cyberspace used as ceiling paint throughout

TOP: Perspective of the cashwrap from the street entrance

BOTTOM LEFT: Custom cashwrap station created from repurposed metal

BOTTOM RIGHT: Seiji Kuwabara Tables by In Element Designs for display

TRANSCONTINENTAL HOTEL

Hospitality Design

The assignment for 1540 Broadway Oakland, CA 94612 was to

design the first two floors and rooftop of the hotel. The space is

approximately 13,000 sq ft. The requirements of the assignment

were that there must be a lobby, restaurant, kitchen, cocktail

lounge, ballroom, banquet room, meeting room, health club,

executive office suite and back-of-house. We were to prepare a

Site Analysis, User Profile, and Site Logistics. Floor plans and

renderings of the remodeled space were to be presented.

DESIGN STATEMENT:

The Transcontinental is a boutique hotel found in vibrant, downtown Oakland. The hotel was created based on the rich Transcontinental Railroad history that was so important to this area. The design is intimate with an industrial flair throughout the hotel, restaurant and rooftop bar. To represent the railroad history, repurposed railroad ties and rail parts will be incorporated in the design. Locals, businessmen and tourists alike will come to

SITE ANALYSIS:

The site is located in the downtown Oakland-Broadway corridor, one block to the BART and major public transportation, as well as, 2 blocks to Fox Theater and theUptown area. Restaurant sales volume in the area was $22,016,109 for 2012.

The hotel is located in the cultural district, which is well known for its unique historic art deco architecture. The area has mixed-use office and residential buildings, restaurants, cafes and retail shops. It is located across from the Cathedral Building, the first Gothic skyscraper constructed west of the Mississippi. There are two universities located in the area, Lincoln and Oaksterdam Universities.

1540 Broadway is located in the “flatlands” of Oakland. The climate is considered temperate and seasonal Mediterranean. Average temperatures range from the high 50s to the low 70s throughout the year. There are the possible threats of earthquakes and fires in the area.

USER PROFILE:

The population is mixed with approximately 34% white, 28% non-Hispanic whites, 1% African Americans, 17% Native Americans, 9% Asians, and about 6% other races. Oakland claims to have the highest concentration of artists per capita in the US. The median age for the population within one mile is 39 years old. The population is nearly equal male to female.

SITE LOGISTICS:

The southwest corner of the building will be slightly below grade. There will also be a grade to enter the garage from the adjacent building, 1530 Broadway. The west side of the building will have views onto Broadway, while the south and north sides of the building will be mostly blocked by adjacent buildings, except for the 7th and 8th floors and rooftop. A portion of the 6th floor has views from the north side. Another building will block the view on the east side of the building. There is the possibility of acoustical issues for the west side of the building, which faces Broadway. The west side has views of the Cathedral Building. The entrance to the building will be on the main street of Broadway. The views to the west will produce good light quality.

TOP: Bubble diagram of the conceptual floor plans

BOTTOM LEFT: Logo concept

BOTTOM RIGHT:Adjacency matrix

STRONG RELATIONSHIP WEAK RELATIONSHIP

LOBBYRESTAURANTKITCHENCOCKTAIL LOUNGEBALLROOMBANQUET ROOMMEETING ROOMHEALTH CLUBEXECUTIVE OFFICEBACK-OF-HOUSEELEVATORSMAIN ENTRANCEBATHROOMSNATURAL LIGHT

TOP: Concept sketch of the Transcontinental reception area for business services

BOTTOM: Concept sketch of the Sky Bar cocktail lounge on the rooftop

New floor plans for 1540 Broadway Transcontinental Hotel. The first floor, second floor and rooftops shown to the left.

TOP: Perspective of therestaurant

BOTTOM LEFT: Bisque .02 YOLO Colorhouse restaurant wall paint with zero VOC’s, no mutagens, no toxins, and no hazardous air pollutants

BOTTOM CENTER: Bisque .01 YOLO Colorhouse restaurant ceiling paint

BOTTOM RIGHT: Concrete used as another sustainable product applied throughout the restaurant, ballroom and Sky Bar

TOP LEFT: Savoye Drum Light Fixture used in the ballroom andrestaurant

TOP CENTER: Niche Modern Pod Pendant used in the restaurant

TOP LEFT: Eurofase Lighting 19327 6” Gimbal Trim Recessed Light used throughout the hotel

CENTER ROW, LEFT: Marva Dining Table used in the ballroom and restaurant

SECOND ROW, RIGHT: Industrial Modern Dining Table used in the ballroom

BOTTOM LEFT: Sheffield Industrial Loft Gunmetal Chair used in the ballroom, restaurant and Sky Bar

BOTTOM ROW RIGHT, TOP: Bisque .02 YOLO ballroom wall paint

BOTTOM ROW RIGHT, BOTTOM: Wool .02 YOLO ballroom ceiling paint

FACING PAGE: Perspective of the ballroom

3DS MAX

BIM 3D Modeling

The assignment was to create renderings in 3ds Max of three

rooms from a floor plan of our choosing. The floor plan was to

be approximately 1,000 sq ft in size. Finishes were to be applied

to the space with final touch ups in Photoshop to create realistic

images.

DESIGN STATEMENT:

This one-bedroom condo in a lovely mountain town will be modern, yet cozy and have added charm and warmth with exposed brickwork. This space is home to a young couple that is adventurous and loves their views of the mountains. There is an open concept for the couple to welcome guests while cooking and entertaining in the living space.

BOWSPRIT ADVERTISING AGENCY

Commercial Design

The assignment was to develop an advertising agency called

Bowsprit with integrated technology, sustainability, and style.

The location of the agency is in downtown San Francisco. The

20,000 sq ft space must have four departments. There must be

an Account Management, Media, Account Planning and Creative

Directors department. The spaces to be designed are a lobby/

gallery, lunch/ break room, conference center, and executive

office. We were to create a graphic identity for Bowsprit as well.

DESIGN STATEMENT:

Motion is created throughout the space from flow within. The users and guests will be able to see how the design of the space relates to motion through the smoky-stained concrete floors that spread throughout the entire office. Keeping sustainability in mind, reclaimed wood, recycled concrete, and shipping containers are a few products used in the design.

TOP: Bowsprit floor plan

BOTTOM: Bowsprit logo

TOP: Bubble diagram

CENTER LEFT: Exterior perspective sketch

CENTER RIGHT: Philips Lumiblade OLEDs applied to exterior walls for building interaction with pedestrians and potential clients

BOTTOM LEFT: Reception concept sketch

BOTTOM RIGHT: Theater Room concept sketch

TOP LEFT: Atol 2 Square Ceiling Light for the lobby

TOP CENTER: Tox Spotlight by Eureka for the lobby

TOP RIGHT: Wilson Industrial Pendant Light from Pottery Barn for the break room

SECOND ROW, LEFT: Cardboard Light Series for the break room

SECOND ROW, CENTER: Ruski Light by Basil Tryptich for the conference room

SECOND ROW, RIGHT: Liza Table Lamp by Crate and Barrel for the conference room

THIRD ROW, LEFT: Globe Pendants by West Elm for the executive office

THIRD ROW, RIGHT: Table Lamp created by Max Ashford for the executive office

BOTTOM LEFT: Zontio Fluorescent Curved Glass Diffuser placed throughout

BOTTOM RIGHT: Lightolier Wall Wash Trimmings 3 3/4” Recessed Lights placed throughout

TOP LEFT: Lobby/ Gallery floor plan

TOP RIGHT: FLOR Rug Made You Look 4

CENTER RIGHT: FLOR Rug Made You Look 5

BOTTOM LEFT: Soundwave Scrunch Acoustic Wall Panels

BOTTOM RIGHT: Concrete Network Flooring

TOP: Lobby/ Gallery perspective

CENTER LEFT: Collins Chairs from Joybird

CENTER RIGHT: Sayl Chair by Herman Miller

BOTTOM LEFT: True Modern Couch by Mouse

BOTTOM RIGHT:Temahome Slate Coffee Table Concrete/ Pure Black

TOP: Break Room floor plan

BOTTOM: Break Room perspective

TOP: Break Room perspective

CENTER LEFT: Design Reclaimed Wood Bar Stool

CENTER MIDDLE: Norm Flip Around Chair to Table

CENTER RIGHT: Regard by Steelcase

BOTTOM LEFT: FLOR Red Rocks Sandstone Granite Rug

BOTTOM RIGHT: Redwood Painted Picnic Table

TOP: Conference Room floor plan

CENTER: Conference Room perspective

BOTTOM LEFT: Acoustic Art Wall Installation by Matsys Design

BOTTOM RIGHT: Coalasse Emu Ivy Table powder coated finish and teak top

TOP: Conference Room perspective

BOTTOM LEFT: Sayl Chair by Herman Miller in Green Apple back finish, Crepe Fog seat fabric, and Fog armpad finish with Polished Aluminum base with Studio White Y-Tower

BOTTOM RIGHT: Buffet by Fin Art Co

TOP LEFT : Executive Office floor plan

CENTER LEFT: Lisa Phillip Design Carpet made of wool and soy silk

CENTER RIGHT: Etsy Recycled Bike Tire Clock

BOTTOM LEFT: Kardiel Deco Mid-Century Table

BOTTOM RIGHT: Blue Dot Diplomat Sofa

IMMEDIATELY BELOW: Blue Dot D3 Bookcase

TOP: Executive Office perspective

BOTTOM LEFT: Eames Soft Pad Executive Chair by Herman Miller

BOTTOM RIGHT: Scandia Chair by Northern Icon