class 3 principles
DESCRIPTION
Class 3 PowerpointTRANSCRIPT
Principles of DesignGraphic Design School: The Principles and
Practices of Graphic Design Glossary, pp. 184–187
Reading RecapDesign principles are the unseen forces that
drive the content of a design and create interaction among design elements.
They are the organizational rules used in conjunction with elements to create order and visual interest.
Unity and VarietyUnity is achieved when all the separate
elements on a page look as if they coexist.
Unity allows the design to lead the eye.
A unified design is easier to read, remember, and absorb.
Unity
VarietyVariety is the art of balancing visual contrasts
and is necessary for creating visual interest
Adds visual interest to a design piece, should not simply add elements to a design piece.
Eliminating distractions aids in better unity
Variety
Unity and Variety
Unity and Variety
HierarchyGroup discussion
What is Hierarchy? What is visual Hierarchy? How is it achieved?
5 minutes – discuss answers
HierarchyHierarchy is the prevailing influence of one
element over another, which is dominance.
Hierarchy is stressing the importance of one element over another, which is emphasis.
Hierarchy is the established order, importance, emphasis, and movement given to visual elements.
HierarchyThe arranged order of a design is called
hierarchy.
Hierarchy determines movement through a design.
Careful application of hierarchy can guide the reader to what is most important, followed by items of lesser importance.
Hierarchy
Hierarchy
Balance and ProximityTwo design principles that are closely related
to each other are balance and proximity.
Balance
Balance is the visual distribution of elements in a composition.
Elements may be symmetrical or asymmetrical.
A lack of balance results in tension. Design elements are used to achieve balance.
Balance
Balance is used to create mood. Balance helps organize the message. Balance can be created using an alignment
scheme
Proximity
It refers to the placement of design elements in relation to each other.
It establishes visual continuity and harmony. It affects the relationship of design elements. It adds interest and excitement.
Balance and Proximity
Balance and Proximity
Balance and Proximity
Balance and Proximity
Proportion or ScaleRelationship between design elements that
determine the structure of a design.
It is the relationship of the size of one element compared with that of another. Proportion or scale is used to establish a visual hierarchy and create variety and emphasis.
Proportion or Scale
Rhythm and RepetitionRhythm is an alternating occurrence of an
element, and repetition is defined as a pattern of related juxtaposed elements.
Both these principles tie together the elements in a design.
Although rhythm and repetition are similar, there are some differences
Rhythm
It can be regular or static. It can pulsate or have movement. It is typically transparent in a design. It is the pattern or arrangement of elements.
Repetition
It forms a visual rhythm. It strengthens the overall organization of a
layout. It makes layout more unified and cohesive. It is used to apply visual elements
consistently on a page.
Gestalt“The whole is greater than the sum of the
parts.”
This Gestalt principle emphasizes that we perceive whole objects as well-organized patterns or groups rather than as a combination of separate parts.
Gestalt Handout – discuss examples
Reading Assignment
Graphic Design School: The Principles and Practices of Graphic Design
Unit 4, “Fundamentals of Color,” pp. 92–101 Teach Yourself Visually Adobe Photoshop
CS3 Chapter 6, “Paint and Draw with Color,” pp.
98–133 Chapter 7, “Adjust Colors,” pp. 136–157
QuizNext class: Quiz
Study: notes from classes 1-4
Writing Assignment 3Gestalt Principle
Handout
LAB 3Using the design Principles