class 3-drivers-of-change

Class 3: Drivers of Change #BU459

Education is not the learning of facts, but of the training of the mind to think

WIIFM: Digital Transformation

• 2 years post grad – brand new tech

• Nascent today – evolving fast (IoT)

• Ignore > Figure it out

#BU459Class 3: Drivers of Change

DRIVERS OF CHANGEClass 3: Sept 24th, 2015



Anticipatory recommendations

responsive web design

mobile commerce

social consumer advocacy MOOCs

location recognition

mobile apps

mobile payments

Internet of things (IoT)




mobile commerce

social consumer advocacy MOOCs

location recognition

mobile apps

mobile payments





mobile commerce social consumer advocacy

MOOCs

location recognition mobile apps

mobile payments


Internet Social

Data Mobile


How on earth do you begin

to deal with all of this?

DEVELOPING DIGITAL INSIGHT

Class 3: Sept 24th, 2015



Trend

Potential Internal Applications

Potential External Applications

Competitors Use

Case Trials

Resources to Develop

Obstacles / Risk

Time Frame

Access to Technology

Priority Level

Who is the internal customer? Success?

How does success differ here?

Have you found evidence?

Pilot results (if any)

Internal, outsource?

Internal and external

Most tech needs 1-2 quarters

Through which devices?

Involve cross-functions

6-Step Plan (Page 62)

Use previous

table

Gather cross-

functions

Prioritize

Pilot

Implement

Evaluate





mobile commerce social consumer advocacy

MOOCs

location recognition mobile apps

mobile payments


Internet Social

Data Mobile


Internet Social

Data Mobile

Highlights | Question

INTERNETClass 3: Sept 24th, 2015


Internet: Highlights

• Context is more important

than keywords

• Websites are becoming

more customer-centric

• Expectations of online

experiences > offline



Search engines are beginning to think and act like humans.

SOCIALClass 3: Sept 24th, 2015


Social: Highlights

• ¼ of our time on

social networks

• Page 48, paragraph 2

• Massive power shift



Why is it crucial to super-serve the important people first?

MOBILEClass 3: Sept 24th, 2015


Mobile: Highlights

• Real-time enabler of

digital culture

• 2:36 | 80 – 20

• Leather wallet

industry is declining



Contextual relevancy is king on mobile.

DATAClass 3: Sept 24th, 2015


Data: Highlights

• Everything becomes

connected (IoT)

• SaaS, PaaS, IaaS

• Data science is about

people


You will be presenting data:

bit.ly/bu459storieswithdata



Not everything that counts can be counted,

and not everything that can be counted counts.

Albert Einstein


Make Products Smart

Evrythng

Make Brands ______________


bit.ly/bu459class3

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