By

NIRMALYA KUMAR MISHRA

• Clash of Clans is a 2012 freemium mobile MMO strategy video game developed and published by Supercell, a video game company based in Helsinki, Finland. The game was released for iOS platforms on August 2, 2012. Wikipedia• Initial release date: August 2, 2012• Developer: Supercell• Genres: Strategy video game• Publisher: Supercell• Modes: Massively multiplayer online game• Platforms: Android, iOS

•The core of Clash of Clans is a bog-standard resource management game: mine “gold” and “elixir”, use gold and elixir to buy improvements to your town so you can build stronger armies, raid other players in order to loot their gold and elixir, rinse and repeat. If you’ve ever played Starcraft, Age of Empires or pretty much any other real-time strategy game,

products employ the monetization mechanism called "Free to Play" which means that anyone can pick up and play the game for free initially, but then as you get engaged they start to require some kind of payment to perform optimally relative to what's possible. Nearly all the top-grossing games employ this technique these days, Clash of Clans just does it better than everyone else.

• For the 6 months ending in March 31st 2015 Chest of Gems accounted 38% of their in app revenue. Followed by Sack of Gems and and Bag of Gems 25% and 16% respectively•Not just make money, Clash of Clans makes hell a LOT of MONEY. To quantify, that's about 2.4 M a day!

• Unlike gold and elixir, gems are not necessary for building anything functional, they’re simply a type of “power-up” that serve as a shortcut. Need more gold to finish a building? Buy it with gems. Need more elixir to add a dragon to your army? Buy it with gems. Don’t want to wait a week for a building to finish? Complete it instantly with gems. In other words, gems mean instant satisfaction

Revenue earnings • $1,047,214 Daily Revenue EstimatHits like Clash of Clans, Hay Day, and Boom Beach helped the company generate revenue of $1.7 billion (€1.55 billion) last year

Clash of Clans has topped the highest-grossing list on iOS and Android nearly every day since 2012