claire mcdonald presentation - active by design
DESCRIPTION
Presentation by Claire McDonald (NHS) at Design Council's Active by Design Summit, 18 September 2014.TRANSCRIPT
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and other ways to change behaviour How much does the NHS need to nudge?
Claire McDonald
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The Obvious
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Making Every Contact Count
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But this has limitations
42 fast food
restaurants per
school...Mile End
Rd now locally
known as Chicken
Shop Mile...
Dr Sam Everington GP
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1 million contacts every 36 hours...
?
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1.7 million
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“At 2am you need to sugar and carb up – you body is not calling for carrot and hummus or bags of
steamed broccoli” Gemma Midwife
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New ways of thinking...
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