city intervention case
DESCRIPTION
The presentation for the 3rd International Place Branding Conference in Manchester. Currently, my best presentation (due to the good team and inspiring project)TRANSCRIPT
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Moving from tactics to strategy: city intervention and its insights
Irina ShafranskayaHigher School of Economics
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ABOUT...• the APPROACH used to investigate a
place development trajectory
• the experience of URBAN TACTICS implementation
• the APPLICATION of the results of the particular intervention on a more strategic scale
• the possible spatial development SCHEME, useful for local activists, practitioners and municipality working together
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APPROACH: rootsThe city is no longer a field of programmed and regulated operations...
de Certeau, 1984
Despite the fact that interventions, focused and usually directed, are constantly changing the nature of urban spaces, this type of spatial actions has rarely been associated with city managerial practices.
Robinson, 2006
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Tacticians- city agencies
Bike parking Pop-up shops Open
Streets- mayor office
- developers- entrepreneurs
Guerilla gardening
Site re-vitalization Pop-up cafes
- non-profits - community
groups- local activists
- artists
Chair-bombing Parking Day Pavement to
Plazas
Unsanctionedtactics
Hybrid tactics Sanctioned tactics
Spectrum of Urban TacticsLydon et al., 2009
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Introducing the “Seashell”
Introducing the “Seashell”
Intervention base: abandoned building attached to the residential house block
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Documentation of the projectDocumentation of the projectDocumentation of the project
Site re-vitalization: Soviet nostalgie concept and the creative warming of 70s
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Intervention insights
MEMORIES
EXPECTATIONS
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Encoding the ‘Seashell’
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Abandoned Moscow and its hidden social
potential
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SCHEMEKey steps of moving from urban tactics to place strategy
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Thank you very much for your attention,
questions and comments are welcome!
Irina ShafranskayaHigher School of Economics, Russia