city branding semarang
DESCRIPTION
Makalah yang menerangkan tentang mengangkat branding Kota.TRANSCRIPT
![Page 2: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/2.jpg)
BMW?ATLAS?APEL?
HUJAN?
![Page 3: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/3.jpg)
Keinginan vs Kenyataan
![Page 4: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/4.jpg)
ATLAS
(Aman Tertib Lancar Asri Sehat) ATLAS
(Amburadul maceT Londrot Ancur Semrawut)?
![Page 5: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/5.jpg)
.
City branding : Menciptakan Mengembangkan dan Menunjukkan ‘nilai lebih’ melalui kegiatan yang komprehensif dan terpadu Investasi, Perencanaan, Program, Events Komunikasi, dll.
![Page 6: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/6.jpg)
.
City branding BUKAN hanya urusan Pemda, atau sekedar mengkomunikasikannya saja.Merupakan tanggung jawab bersama dari seluruh Stake Holders dari kota tsb. BUKAN sekedar ber promosi
![Page 7: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/7.jpg)
.
Seluruh stakeholders secara bersama menggali, menemukan dan menerjemahkan apa brand dari kotanya. Menyiarkannya ke dunia luar.
![Page 8: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/8.jpg)
.
Kunci: Kepemimpinan, Strategi dan Kreatifitas.
Konsistensi, Terus mengevaluasi, Jangka Panjang
![Page 9: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/9.jpg)
Siapa Targetnya? (Spesifik)Apa yang akan membuat mereka
tertarik?Bagaimana sambutan ‘Tuan Rumah’
Bagaimana ‘iklim’nya?Sesuaikah dengan yang di ‘gambarkan’?
![Page 10: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/10.jpg)
Minat dunia luar?Investor, Turis, Para Ahli...
Influenser akan memberikan rekomendasinya
![Page 11: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/11.jpg)
Apa yang ‘ditawarkan’?Saat ini dan Masa Mendatang?Apa yang dapat di ciptakan oleh
Pemerintah, Pebisnis, Institusi, Warga yang dapat menarik minat dunia luar?
Kebijakan penunjang?Cara berpromosi?
![Page 12: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/12.jpg)
BMW...Kenyataan di Lapangan?
![Page 13: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/13.jpg)
![Page 14: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/14.jpg)
![Page 15: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/15.jpg)
![Page 16: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/16.jpg)
![Page 17: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/17.jpg)
![Page 18: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/18.jpg)
![Page 19: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/19.jpg)
![Page 20: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/20.jpg)
![Page 21: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/21.jpg)
![Page 22: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/22.jpg)
![Page 23: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/23.jpg)
![Page 24: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/24.jpg)
![Page 25: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/25.jpg)
.
Celah yang dapat diangkat:
![Page 26: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/26.jpg)
![Page 27: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/27.jpg)
![Page 28: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/28.jpg)
![Page 29: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/29.jpg)
Visit Indonesia year?Visit Musi Year?
Visit Malaysia Year- Truly Asia?
![Page 30: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/30.jpg)
Aku bahagia, hidup sejahtera di khatulistiwa...
![Page 31: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/31.jpg)
![Page 32: City Branding Semarang](https://reader036.vdocuments.site/reader036/viewer/2022081414/54bcefe74a795942288b4585/html5/thumbnails/32.jpg)
Semoga bermanfaat!.