Social Media and Scale

What are the challengesand opportunities provided

by social technologies?

Dan Benyamin, CEO

Technology Up, Media Down

Fred Wilson, http://www.slideshare.net/fredwilson/ad-age-keynote-1261100

David Armano, http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html

What’s the wrong with this picture?

Most populous countries:

China - 1,330,044,544India - 1,147,995,904United States - 303,824,640Indonesia - 237,512,352Brazil - 196,342,592

400,000,000

“Social Networks will be like Air”

Charlene Li, Altimeter Group

Google Social Search

Portion of Tweets sent via phone:

80%

Where are Depeche Mode fans?

+ =

Target Fat People!

Hey why not?

We are digitizing human consciousness

For the first time ever we haveidentity plus contextual activity

of a huge number of people

Holy Shit

We need help

1.Use tools for effective Targeting

2.Explore different mediums3.(Really) measure their

performance4.Rinse and Repeat

Scaling Earned Mediathrough Engagement Tools

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Follow back rateDM click through rateeCTR

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CitizenNet Targeted Twitter Campaign

Just as Search Engine Optimization became vital for

your brand’s online effectiveness, so will Social

Media Optimization

Rinse and Repeat

Let the machines help youUnlike SEO, the unknown is not the search secrets locked within

Google

When Optimizing Social Media, the unknown is your customer.

Let tools help you scale the conversation.

Thank you!

To learn the future ofoptimizing social media

please visit us at citizennet.com

Follow us Twitter @citizennet