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May 2015 Cisco Visual Networking Index and VNI Service Adoption 20142019 Gonzalo Valverde Director Service Providers & Enterprise Argentina, Uruguay y Paraguay.

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May 2015

Cisco Visual Networking Index and VNI Service Adoption 2014–2019

Gonzalo Valverde

Director Service Providers & Enterprise Argentina, Uruguay y Paraguay.

Cisco Visual Networking Index (VNI) Global Service Adoption & IP Traffic Growth

Cisco VNI Forecasts are complementary and statistically aligned.

VNI

Service Adoption Forecast

Fixed & Mobile IP Traffic Forecast

FIXED MOBILE RESIDENTIAL MOBILE BUSINESS

Global IP Traffic & Service Adoption Drivers

More Devices &

Connections

More Internet

Users

Faster Broadband

Speeds

More Video

Viewing

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

By 2019:

2014 2019

14.2 Billion 24.4 Billion

2014 2019

20.3 Mbps 42.5 Mbps

2014 2019

2.8 Billion 3.9 Billion

2014 2019

67% of Traffic

80% of Traffic

IP Broadband Growth Drivers

LATAM IP Traffic & Service Adoption Drivers

More Devices &

Connections

More Internet

Users

Faster Broadband

Speeds

More Video

Viewing

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

By 2019:

2014 2019

1.2 Billion 1.9 Billion

2014 2019

7.2 Mbps 17 Mbps

2014 2019

260 Million 371 Million

2014 2019

61% of Traffic

82% of Traffic

IP Broadband Growth Drivers

Overview

34.2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

2009-2014 CAGR

Projected in 2010

Actual

35.6%

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

VNI Projections and Actuals (Global) Actual Growth Has Been Within 10% of Projected Growth

Compound

Annual

Growth Rate

(CAGR)

Global IP Traffic Growth / Top-Line Global IP Traffic will Increase 3-Fold from 2014─2019

23% CAGR 2014–2019

59.9 72.4

88.4

109.0

135.5

168.0

0

20

40

60

80

100

120

140

160

180

2014 2015 2016 2017 2018 2019

Exabytes

per Month

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

0

2

4

6

8

10

12

14

2014 2015 2016 2017 2018 2019

Chile (23% CAGR)

Argentina (21% CAGR)

Mexico (29% CAGR)

Rest of LATAM (31% CAGR)

Brazil (19% CAGR)

LATAM IP Traffic Growth / Regions Rest of LATAM has the Highest Growth Rate (31%) from 2014–2019

Exabytes

per Month

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

25% CAGR 2014–2019

27%

34%

24%

9% 6%

0

20

40

60

80

100

120

140

160

180

2014 2015 2016 2017 2018 2019

Middle East and Africa (MEA) (44% CAGR)

Latin America (LATAM) (25% CAGR)

Central and Eastern Europe (CEE) (33% CAGR)

Western Europe (WE) (21% CAGR)

North America (NA) (20% CAGR)

Asia Pacific (APAC) (21% CAGR)

Global IP Traffic Growth / Regions MEA has the Highest Growth Rate (44%) from 2014–2019 APAC will Generate 32% of all IP Traffic by 2019

29.6%

32.4%

10.0%

5.6%

14.7%

Exabytes

per Month

7.7%

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

23% CAGR 2014–2019

Drivers

Global Internet Users From 2.8 Billion in 2014 to 3.9 Billion by 2019 at 6.9% CAGR

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

319 Million by 2019

CAGR 1.0%

350 Million by 2019

CAGR 0.9%

336 Million by 2019

CAGR 5.3%

371 Million by 2019

CAGR 7.4%

425 Million by 2019

CAGR 10.3%

2.1 Billion by 2019

CAGR 8.7%

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Global Device and Connections From 14.2 Billion in 2014 to 24.4 Billion by 2019 at 12% CAGR

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

4.3 Billion by 2019

CAGR 14%

3.5 Billion by 2019

CAGR 13%

2.1 Billion by 2019

CAGR 12%

1.9 Billion by 2019

CAGR 9%

2.1 Billion by 2019

CAGR 9%

10.5 Billion by 2019

CAGR 11%

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Global Fixed Broadband Speed Growth Average Broadband Speed Will More Than Double from 20.3 Mbps (2014) to 42.5 Mbps (2019)

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

2.0-fold Growth

21.8 to 43.7 Mbps

2.3-fold Growth

21.8 to 49.1 Mbps

2.0-fold Growth

22.2 to 45.3 Mbps

2.3-fold Growth

7.2 to 16.9 Mbps

2.4-fold Growth

6.1 to 14.9 Mbps

2.1-fold Growth

23.2 to 48.9 Mbps

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Global IP Traffic – Increasing Video Viewing By 2019, Video Will Drive 80% of IP Traffic, Up from 67% in 2014

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific

84% of traffic by 2019

22% CAGR

80% of traffic by 2019

28% CAGR

72% of traffic by 2019

45% CAGR

82% of traffic by 2019

32% CAGR

78% of traffic by 2019

55% CAGR

79% of traffic by 2019

26% CAGR

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Top Trends

VNI Forecast Update, 2014–2019 Top 10 Networking Trends

1 Continued Shifts in Devices/Connections Mix

2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

3

4 Service Adoption Trends – Residential, Consumer Mobile, Business

5 Applications Driving Traffic Growth

6 “Cord-Cutting” Analysis – What’s Really Happening?

7 Impact of Accelerating Speeds on Traffic Growth

8 Mobility (Wi-Fi) Continues to Gain Momentum

9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

M2M Applications Across Many Industry Verticals Drives IoE Growth

Global Device/Connection Growth by Type By 2019, M2M Connections Will be More Than 40% of Total Connections

0

5

10

15

20

25

30

2014 2015 2016 2017 2018 2019

Other (4.9%,3.6%)

Tablets (3%,4%)

PCs (11%,6%)

TVs (11%,12%)

Non-Smartphones (32%,13%)

Smartphones (15%,19%)

M2M (24%,43%)

Billions of

Devices

* Figures (n) refer to 2014, 2019 device share

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

12% CAGR 2014–2019

LATAM Device/Connection Growth by Type By 2019, M2M Connections Will be More Than 30% of Total Connections

0.0

0.5

1.0

1.5

2.0

2.5

2014 2015 2016 2017 2018 2019

Other (3.3%,4.1%)

Tablets (3%,5%)

PCs (13%,8%)

TVs (6%,14%)

Non-Smartphones (40%,14%)

Smartphones (17%,24%)

M2M (18%,31%)

Billions of

Devices

* Figures (n) refer to 2014, 2019 device share

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

9% CAGR 2014–2019

SD 2 Mbps

HD 7.2 Mbps

UHD 18 Mbps

10 33

77

146

245

371

0

50

100

150

200

250

300

350

400

2014 2015 2016 2017 2018 2019

Connected

4K TV Sets

(M)

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Increasing Video Definition By 2019, More than 31% of Connected Flat Panel TV Sets will be 4K

Global Average IP Traffic Per Device 2014 2019

Wearable Device

Smartphone

Tablet

MBs per Month MBs per Month

1,640 8,419

6,213 14,800

6,258 34,880

23,824 36,311

22,415 50,177

M2M Module

Internet Set-Top or Dongle

Smartphone

Tablet

Laptop / PC

92 433

Ultra High Definition TV*

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

*Note: Includes IP VoD traffic

LATAM Average IP Traffic Per Device 2014 2019

Wearable Device

Smartphone

Tablet

MBs per Month MBs per Month

942 5,312

4,717 11,271

6,608 32,113

21,577 34,056

9,979 11,778

M2M Module

Internet Set-Top or Dongle

Smartphone

Tablet

Laptop / PC

49 409

Ultra High Definition TV*

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

*Note: Includes IP VoD traffic

Device IP Traffic Comparison 2014 Device IP Traffic Generation Comparisons

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Wearable Device

Smartphone

Tablet

M2M Module

Internet Set-Top or Dongle

Smartphone

Tablet

Laptop / PC

Ultra High Definition TV*

Monthly basic

mobile phone

data traffic

1077 X =

283 X =

281 X =

74 X =

4 X =

1013 X =

Global IP Traffic by Device Type By 2019, Non-PC Devices will Drive 67% of Global IP Traffic

0

20

40

60

80

100

120

140

160

180

2014 2015 2016 2017 2018 2019

Other (0.1%,0.1%)

Non-Smartphones (0%,0%)

M2M (1%,3%)

Tablets (4%,19%)

TVs (29%,22%)

Smartphones (6%,23%)

PCs (60%,33%)

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

23% CAGR 2014–2019

Exabytes

per Month

* Figures (n) refer to 2014, 2019 device share

LATAM IP Traffic by Device Type By 2019, Non-PC Devices will Drive 59% of LATAM IP Traffic

0

2

4

6

8

10

12

14

2014 2015 2016 2017 2018 2019

Other (0.05%,0.1%)

Non-Smartphones (0.08%,0.08%)

M2M (0.3%,2%)

Tablets (5%,24%)

TVs (7%,14%)

Smartphones (4%,19%)

PCs (83%,41%)

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

25% CAGR 2014–2019

Exabytes

per Month

* Figures (n) refer to 2014, 2019 device share

Global Internet Traffic by Device Type By 2019, Non-PC Devices will Drive 64% of Global Internet Traffic

0

20

40

60

80

100

120

140

160

2014 2015 2016 2017 2018 2019

Other (0.1%,0.1%)

Non-Smartphones (0%,0%)

M2M (1%,3%)

TVs (7%,8%)

Tablets (6%,24%)

Smartphones (8%,28%)

PCs (78%,36%)

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

26% CAGR 2014–2019

* Figures (n) refer to 2014, 2019 device share

Exabytes

per Month

VNI Forecast Update, 2014–2019 Top 10 Networking Trends

1 Continued Shifts in Devices/Connections Mix

2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

3

4 Service Adoption Trends – Residential , Consumer Mobile, Business

5 Applications Driving Traffic Growth

6 “Cord-Cutting” Analysis – What’s Really Happening?

7 Impact of Accelerating Speeds on Traffic Growth

8 Mobility (Wi-Fi) Continues to Gain Momentum

9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

M2M Applications Across Many Industry Verticals Drives IoE Growth

Global IPv6 Enabled Content

US 46%

Australia 49% Brazil 57%

UK 46%

Spain 49%

Today Projected in 2019

25%

6.6%

Source: Cisco IPv6 Labs

VNI Forecast Update, 2014–2019 Top 10 Networking Trends

1 Continued Shifts in Devices/Connections Mix

2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

3

4 Service Adoption Trends – Residential , Consumer Mobile, Business

5 Applications Driving Traffic Growth

6 “Cord-Cutting” Analysis – What’s Really Happening?

7 Impact of Accelerating Speeds on Traffic Growth

8 Mobility (Wi-Fi) Continues to Gain Momentum

9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

M2M Applications Across Many Industry Verticals Drives IoE Growth

Global M2M Connections / IoE Growth By 2019, 1.5 M2M Connections Per Capita Globally

0

2

4

6

8

10

12

2014 2015 2016 2017 2018 2019

Middle East & Africa (26.2% CAGR)

Latin America (21.5% CAGR)

Central & Eastern Europe (28.2% CAGR)

Western Europe (25.8% CAGR)

North America (28.6% CAGR)

Asia Pacific (24.4% CAGR)

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

26% CAGR 2014–2019

Billions of

M2M

Connections

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

By 2019, M2M modules will be 43% of total global devices and connections and will account for 3% (4.6 EBs/month) of total global IP traffic.

Global M2M Traffic Growth M2M Traffic Will Grow 15-Fold from 2014 to 2019

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

2014 2015 2016 2017 2018 2019

Middle East & Africa (94.4% CAGR)

Latin America (85.8% CAGR)

Central & Eastern Europe (86.4% CAGR)

Western Europe (76.3% CAGR)

North America (82.2% CAGR)

Asia Pacific (61.2% CAGR)

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

71% CAGR 2014–2019

Petabytes

per Month

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

In LATAM, by 2019, M2M modules will be 31% of total devices and connections and will account for 1.9% (0.2 EBs/month) of total IP traffic.

Global M2M Connections / IoE Growth By Vertical By 2019, Connected Home Largest, Connected Health Fastest Growth

-

2

4

6

8

10

12

2014 2015 2016 2017 2018 2019

Other* (38.2% CAGR)

Energy (31.9% CAGR)

Manufacturing & Supply Chain (8.9% CAGR)

Retail (10.5% CAGR)

Connected Cities (28.2% CAGR)

Connected Health (49.4% CAGR)

Connected Car (37.3% CAGR)

Utilities (21% CAGR)

Connected Work (Ent Mgmnt) (29.4% CAGR)

Connected Home (23.1% CAGR)

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

26% CAGR 2014–2019

Billions of

M2M

Connections

*Other includes Agriculture, Construction & Emergency Services

VNI Forecast Update, 2014–2019 Top 10 Networking Trends

1 Continued Shifts in Devices/Connections Mix

2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

3

4 Service Adoption Trends – Residential, Consumer Mobile, Business

5 Applications Driving Traffic Growth

6 “Cord-Cutting” Analysis – What’s Really Happening?

7 Impact of Accelerating Speeds on Traffic Growth

8 Mobility (Wi-Fi) Continues to Gain Momentum

9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

M2M Applications Across Many Industry Verticals Drives IoE Growth

Global Residential Market, by 2019:

62% (2.4 billion) of Internet users will have

fixed residential internet access.

79% (1.4 billion) TV households will be digital

TV households.

There will be 9.4 billion fixed residential

devices and connections (up from 4.9 billion

in 2014).

Average household will have 4.3 fixed devices

and connections (up from 2.4 in 2014).

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Note: By 2019, the global residential fixed Internet population will be 2.4

billion; the number of global TV households will be 1.8 billion

Global Residential Services By 2019, Time Delayed TV Will Grow the Fastest; Digital TV Will Have Highest Adoption

CAGR

2014–2019

Online Music

Social Networking

Online Video Online Gaming

VoIP

Digital TV Video on Demand

Time Delayed TV

0%

2%

4%

6%

8%

10%

0% 20% 40% 60% 80% 100%

2019 % Adoption

Source: Cisco VNI Service Adoption Forecast, 2014–2019

Residential Services Implications / Opportunities

Residential Market Dynamics Residential Opportunities

for Service Providers

• More / new connections

• Preference for mobility

• Need to monetize increased network demand

• Extend content / service reach across new devices and connections

• Partner and form new eco-systems with OTTPs

• Develop Wi-Fi / mobility plans

• Bolster service portfolio with value-added IoE / M2M applications

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Global Consumer Mobile Market,

by 2019:

There will be 4.9 billion consumer mobile users

(64% of population).

There will be 9.8 billion consumer mobile

devices and connections.

Average consumer mobile user will have 2.0

mobile devices and connections (up from

1.5 in 2014).

Note: By 2019, the global consumer mobile population will be 4.9 billion.

Global Consumer Mobile Services By 2019, Consumer LBS Will Grow the Fastest; Mobile Banking & Commerce Will Have Highest Adoption

CAGR

2014–2019

Source: Cisco VNI Service Adoption Forecast, 2014–2019

MMS

Mobile Social Networking Mobile Email

Consumer LBS

Mobile Gaming

Mobile Banking & Commerce

Mobile Video

Mobile Music

-5%

5%

15%

25%

35%

20% 30% 40% 50% 60% 70% 80%

2019 % Adoption

Consumer Mobile Implications / Opportunities

Consumer Mobile Market Dynamics

Consumer Mobile Opportunities for Service Providers

• More / new devices and connections

• Demand for seamless transition / experience between fixed and mobile

• Demand for Wi-Fi offload and faster speeds

• Need to monetize increased network demand

• Extend reach of traditional / brick and mortar services

• Shared data plans

• Blend service offers with online services / content

• Developing / monetizing Wi-Fi offers

• Partner with device manufacturers / content creators (consider busy /peak demands)

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Global Business Market, by 2019:

There will be 2.2 billion business Internet users

(63% of global work force).

There will be 582 million business mobile users

(17% of global work force).

There will be 5.3 billion business devices and

connections (up from 2.8 billion in 2014).

Average business internet user will have

2.4 devices and connections

There will be 1.7 billion business mobile device

and connections (up from 943 million in 2014).

Average business mobile user will have

2.9 mobile devices and connections

VNI Forecast Update, 2014–2019 Top 10 Networking Trends

1 Continued Shifts in Devices/Connections Mix

2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

3

4 Service Adoption Trends – Residential, Consumer Mobile, Business

5 Applications Driving Traffic Growth

6 “Cord-Cutting” Analysis – What’s Really Happening?

7 Impact of Accelerating Speeds on Traffic Growth

8 Mobility (Wi-Fi) Continues to Gain Momentum

9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

M2M Applications Across Many Industry Verticals Drives IoE Growth

0

20

40

60

80

100

120

140

160

180

2014 2015 2016 2017 2018 2019

Gaming (0.05% , 0.08% )

File Sharing (11.6% , 4.3% )

Web/Data (21.3% , 15.5% )

IP VoD (23.6% , 16.0% )

Internet Video (43.4% , 64.1% )

Global IP Video Traffic Growth IP Video Will Account for 80% of Global IP Traffic by 2019

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

23% CAGR 2014–2019

Exabytes

per Month

* Figures (n) refer to 2014, 2019 traffic shares

0

2

4

6

8

10

12

14

2014 2015 2016 2017 2018 2019

Gaming (0.03% , 0.05% )

File Sharing (16.0% , 5.2% )

Web/Data (23.2% , 13.2% )

IP VoD (6.0% , 10.3% )

Internet Video (54.8% , 71.2% )

LATAM IP Video Traffic Growth IP Video Will Account for 82% of LATAM IP Traffic by 2019

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

25% CAGR 2014–2019

Exabytes

per Month

* Figures (n) refer to 2014, 2019 traffic shares

Global Video Users/ Subscribers Online & Mobile Video Growing Faster Than Digital TV

1,000

1,500

2,000

2,500

3,000

2014 2015 2016 2017 2018 2019

Online Video ( 7.3% CAGR) Digital TV HH ( 4.9% CAGR)

Mobile Video ( 21.0% CAGR)

Users/

Subscriptions

(M)

0

20

40

60

80

100

120

140

160

2014 2015 2016 2017 2018 2019

Gaming (0.07% , 0.10% )

File Sharing (16.3% , 5.3% )

Web/Data (24.7% , 17.5% )

Internet Video (58.9% , 77.1% )

Global Internet Video Traffic Growth Internet Video Will Account for 77 Percent of Global Internet Traffic by 2019

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

* Figures (n) refer to 2014, 2019 traffic shares

Exabytes

per Month

26% CAGR 2014–2019

0

2

4

6

8

10

12

2014 2015 2016 2017 2018 2019

Gaming (0.03% , 0.06% )

File Sharing (17.9% , 6.0% )

Web/Data (22.5% , 14.1% )

Internet Video (59.6% , 79.9% )

LATAM Internet Video Traffic Growth Internet Video Will Account for 80 Percent of LATAM Internet Traffic by 2019

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

* Figures (n) refer to 2014, 2019 traffic shares

Exabytes

per Month

24% CAGR 2014–2019

0

20

40

60

80

100

120

140

160

2014 2015 2016 2017 2018 2019

Ultra-High Def (UHD) Video (0.6% , 13.9% )

High Def (HD) Video (38.6% , 53.5% )

Standard Def (SD) Video (60.8% , 32.6% )

Higher Definition Content Impacts Global IP Video Growth Ultra-HD IP Video Will Account for 14% of Global IP Video Traffic by 2019

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

27% CAGR 2014–2019

Exabytes

per Month

* Figures (n) refer to 2014, 2019 traffic shares

0

2

4

6

8

10

12

2014 2015 2016 2017 2018 2019

Ultra-High Def (UHD) Video (0.1% , 4.1% )

High Def (HD) Video (15.8% , 38.6% )

Standard Def (SD) Video (84.2% , 57.3% )

Higher Definition Content Impacts LATAM IP Video Growth Ultra-HD IP Video Will Account for 4% of LATAM IP Video Traffic by 2019

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

32% CAGR 2014–2019

Exabytes

per Month

* Figures (n) refer to 2014, 2019 traffic shares

0

5

10

15

20

25

30

2014 2015 2016 2017 2018 2019

Ultra-High Def (UHD) Video (0.2% , 21.0% )

High Def (HD) Video (55.8% , 69.9% )

Standard Def (SD) Video (44.0% , 9.1% )

Higher Definition Content Impacts Global IP VoD Growth Ultra-HD IP VoD Will Account for 21% of Global IP VoD Traffic by 2019

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

14% CAGR 2014–2019

Exabytes

per Month

* Figures (n) refer to 2014, 2019 traffic shares

VNI Forecast Update, 2014–2019 Top 10 Networking Trends

1 Continued Shifts in Devices/Connections Mix

2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

3

4 Service Adoption Trends – Residential, Consumer Mobile, Business

5 Applications Driving Traffic Growth

6 “Cord-Cutting” Analysis – What’s Really Happening?

7 Impact of Accelerating Speeds on Traffic Growth

8 Mobility (Wi-Fi) Continues to Gain Momentum

9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

M2M Applications Across Many Industry Verticals Drives IoE Growth

Global Video Users/ Subscribers Online & Mobile Video Growing Faster Than Digital TV

-

1,000

2,000

3,000

2014 2015 2016 2017 2018 2019

Online Video ( 7.3% CAGR) Digital TV HH ( 4.9% CAGR)

Mobile Video ( 21.0% CAGR)

Users/

Subscriptions

(M)

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Global Internet and TV Users/ Subscribers Global Residential Internet Growing; TV Household Penetration Flattening

1,000

2,000

3,000

4,000

2014 2015 2016 2017 2018 2019

Residential Internet* ( 6.8% CAGR) Total TV HH ( 1.8% CAGR)

Users/

Subscriptions

(M)

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

* Residential Internet users include fixed and mobile Internet users

VNI Forecast Update, 2014–2019 Top 10 Networking Trends

1 Continued Shifts in Devices/Connections Mix

2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

3

4 Service Adoption Trends – Residential, Consumer Mobile, Business

5 Applications Driving Traffic Growth

6 “Cord-Cutting” Analysis – What’s Really Happening?

7 Impact of Accelerating Speeds on Traffic Growth

8 Mobility (Wi-Fi) Continues to Gain Momentum

9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

M2M Applications Across Many Industry Verticals Drives IoE Growth

Global Average Fixed Broadband Speeds Doubling in Speeds From 2014-2019

2014 2019

Global Mbps

BY REGION

North America

Western Europe

Asia-Pacific

Central & Eastern Europe

Middle East & Africa

20.3

21.8

21.8

7.2

23.2

22.2

6.1

42.5

43.7

49.1

16.9

48.9

45.3

14.9

Latin America

GLOBAL

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

LATAM Average Fixed Broadband Speeds Doubling in Speeds From 2014-2019

2014 2019

Latin America Mbps

BY COUNTRY

Argentina

Brazil

7.2

4.4

8.3

16.9

14.9

18.6

REGION

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Chile 13.4 27.8

Mexico 7.3 19.1

Global Average Wi-Fi Speeds Wi-Fi Exceeds Average Mobile (Cell) Speeds During 2014-2019

2014 2019

Global Mbps

BY REGION

North America

Western Europe

Asia-Pacific

Central & Eastern Europe

Middle East & Africa

10.6

14.3

13.0

5.8

10.3

11.7

3.9

18.5

29.0

20.9

8.6

15.6

22.0

4.7

Latin America

GLOBAL

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Mobile Network Speeds Increase 2.4X by 2019 Average Cell Connection Speed (1.7 Mbps in 2014) Will Grow at a 19% CAGR—Reaching Nearly 4.0 Mbps by 2019

2014 2019

Global Mbps

BY REGION

North America

Western Europe

Asia-Pacific

Central & Eastern Europe

Middle East & Africa

1.7

2.8

2.0

1.4

2.0

1.6

0.6

3.9

6.4

4.7

2.9

3.5

3.7

2.1

Latin America

GLOBAL

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

VNI Forecast Update, 2014–2019 Top 10 Networking Trends

1 Continued Shifts in Devices/Connections Mix

2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

3

4 Service Adoption Trends – Residential, Consumer Mobile, Business

5 Applications Driving Traffic Growth

6 “Cord-Cutting” Analysis – What’s Really Happening?

7 Impact of Accelerating Speeds on Traffic Growth

8 Mobility (Wi-Fi) Continues to Gain Momentum

9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

M2M Applications Across Many Industry Verticals Drives IoE Growth

Surge of Hotspots

Globally, there will be

341 million hotspots by 2018

• By 2018, the US leads in total number of hotspots,

followed by China and France

• Europe is the “continent of Wi-Fi” with 50% of the

world’s Wi-Fi estate in 2014. By 2018, Asia will lead.

• Today, China has 5 times more commercial Wi-Fi

hotspots than any other country

• Community Wi-Fi has been driven by Europe and

then North America, but Asia will catch up in 2018

Source: Maravedis Rethink and iPass Inc.

Future of Wi-Fi as Wired Complement

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

802.11

2 Mbps Max

Applications Enabled

Basic internet

802.11b

11 Mbps Max

Applications Enabled

Email

802.11b

11 Mbps Max

Applications Enabled

Rich Media Web

802.11ac

3.6 Gbps Max

Applications Enabled

High Resolution Video

Wired Complement

802.11n

600 Mbps Max

Applications Enabled

Medium Resolution Video

Number of 802.11ac Home CPE to Increase 20-fold from 2014 to 2019

0

20

40

60

80

100

120

140

160

180

2014 2015 2016 2017 2018 2019

Mobile Data (57.3% CAGR)

Fixed/Wired (11.4% CAGR)

Fixed/Wi-Fi from Mobile Devices (67.5% CAGR)

Fixed/Wi-Fi from Wi-Fi Only Devices (21.1% CAGR)

17%

Global IP Traffic by Local Access Technology By 2019, Two-Thirds of Total IP Traffic Will Be Wireless*

33%

36%

14%

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

23% CAGR 2014–2019

Exabytes

per Month

* Wireless traffic includes Wi-Fi and mobile

0

2

4

6

8

10

12

14

2014 2015 2016 2017 2018 2019

Mobile Data (58.9% CAGR)

Fixed/Wired (12.9% CAGR)

Fixed/Wi-Fi from Mobile Devices (74.5% CAGR)

Fixed/Wi-Fi from Wi-Fi Only Devices (20.8% CAGR)

14%

LATAM IP Traffic by Local Access Technology By 2019, 77% of Total LATAM IP Traffic Will Be Wireless*

23%

47%

16%

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

25% CAGR 2014–2019

Exabytes

per Month

* Wireless traffic includes Wi-Fi and mobile

0

20

40

60

80

100

120

140

160

2014 2015 2016 2017 2018 2019

Mobile Data (57.3% CAGR)

Fixed/Wired (9.9% CAGR)

Fixed/Wi-Fi from Mobile Devices (67.5% CAGR)

Fixed/Wi-Fi from Wi-Fi Only Devices (21.7% CAGR)

Global Internet Traffic by Local Access Technology Wireless Traffic Dominates Internet Traffic

19%

42%

18%

21%

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Exabytes

per Month

26% CAGR 2014–2019

VNI Forecast Update, 2014–2019 Top 10 Networking Trends

1 Continued Shifts in Devices/Connections Mix

2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

3

4 Service Adoption Trends – Residential, Consumer Mobile, Business

5 Applications Driving Traffic Growth

6 “Cord-Cutting” Analysis – What’s Really Happening?

7 Impact of Accelerating Speeds on Traffic Growth

8 Mobility (Wi-Fi) Continues to Gain Momentum

9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

M2M Applications Across Many Industry Verticals Drives IoE Growth

Global Busy Hour vs. Average Hour Internet Traffic Driven by Video, Busy Hour Grows Faster than Average Hour

0

200

400

600

800

1,000

1,200

1,400

1,600

2014 2015 2016 2017 2018 2019

Average Hour

Busy Hour

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Traffic Rate

(Tbps)

LATAM Busy Hour vs. Average Hour Internet Traffic Driven by Video, Busy Hour Grows Faster than Average Hour

0

10

20

30

40

50

60

70

80

90

100

2014 2015 2016 2017 2018 2019

Average Hour

Busy Hour

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Traffic Rate

(Tbps)

Busy Hour vs. Average Hour Busy Hour Will Be 3.3x Higher than Average Hour by 2019

2.8 2.6 2.6

3.3

2.9

2.3

2.6

3.4 3.3 3.2

3.7 3.6

3.0 3.1

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Glo

ba

l

AP

AC

LA

TA

M

NA

WE

CE

E

ME

A

A

x

i

s

T

i

t

l

e

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Ratio of

Busy Hour

to Average

Hour Traffic

VNI Forecast Update, 2014–2019 Top 10 Networking Trends

1 Continued Shifts in Devices/Connections Mix

2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

3

4 Service Adoption Trends – Residential, Consumer Mobile, Business

5 Applications Driving Traffic Growth

6 “Cord-Cutting” Analysis – What’s Really Happening?

7 Impact of Accelerating Speeds on Traffic Growth

8 Mobility (Wi-Fi) Continues to Gain Momentum

9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

10 Network Performance Drives User Behaviors/Data Plans and Caps

M2M Applications Across Many Industry Verticals Drives IoE Growth

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Average Global Internet Bandwidth Usage

Average Traffic

per User

2014

16 GB per month

2019

37 GB per month

Future

75 GB per month

Average Traffic

per Household

2014

37 GB per month

2019

91 GB per month

Future

150 GB per month

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Average LATAM Internet Bandwidth Usage

Average Traffic

per User

2014

15 GB per month

2019

34 GB per month

Future

75 GB per month

Average Traffic

per Household

2014

44 GB per month

2019

97 GB per month

Future

150 GB per month

Higher Fixed Speeds Enable Greater Video Consumption Video Behaviors are Consistent Across Multiple Countries

-

500

1,000

1,500

2,000

2,500

3,000

- 10 20 30 40 50 60

Fixed Broadband Speeds (Mbps)

Video Minutesper Viewer

Linear (VideoMinutes perViewer)

Indonesia

India

Argentina

Italy

Mexico

Brazil

Australia

Chile

Russia

Canada

U.K.

Japan

Germany

China

New Zealand

France

Spain

U.S.

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Video

Minutes

per Viewer

Argentina Forecast (2014-2019)

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Argentina IP Traffic

In Argentina, IP traffic will grow 3-fold from 2014 to 2019, a compound annual growth rate of 21%.

In Argentina, IP traffic will reach 1.1 Exabytes per month in 2019, up from 431 Petabytes per month in 2014.

In Argentina's IP networks will carry 37 Petabytes per day in 2019, up from 14 Petabytes per day in 2014.

In Argentina, IP traffic will reach an annual run rate of 13.4 Exabytes in 2019, up from an annual run rate of 5.2 Exabytes in 2014

In Argentina, IP traffic will reach 26 Gigabytes per capita in 2019, up from 10 Gigabytes per capita in 2014.

In 2019, the gigabyte equivalent of all movies ever made will cross Argentina's IP networks every 5 hours.

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Argentina Fixed Network Speed

In Argentina, the average fixed broadband speed will grow 3.4-fold from 2014 to 2019, from 4.4 Mbps to 15 Mbps.

In Argentina, the average fixed broadband speed grew 7% from 2013 to 2014, from 4.1 Mbps to 4.4 Mbps.

In Argentina, 51% of fixed broadband connections will be faster than 5 Mbps in 2019, up from 34% today.

In Argentina, 21% of fixed broadband connections will be faster than 10 Mbps in 2019, up from 13% today.

In Argentina, 4.1% of fixed broadband connections will be faster than 25 Mbps in 2019, up from 3.0% today.

In Argentina, 2.2% of fixed broadband connections will be faster than 50 Mbps in 2019, up from .5% today.

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Argentina Mobile Network Speed

In Argentina, the average mobile connection speed was 323 kbps in 2014.

In Argentina, the average mobile connection speed will grow 4-fold from 2014 to 2019, reaching 1,228 kbps in 2019.

In Argentina, the average smartphone connection speed was 2,743 kbps in 2014.

In Argentina, the average smartphone connection speed will grow 2-fold from 2014 to 2019, reaching 4,674 kbps in 2019.

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Argentina VoD

In Argentina, Ultra HD will be 7.4% of IP VOD traffic in 2019, up from 0.0% in 2014 (399.0% CAGR).

In Argentina, HD will be 52.7% of IP VOD traffic in 2019, up from 14.9% in 2014 (75.1% CAGR).

In Argentina, SD will be 39.9% of IP VOD traffic in 2019, compared to 85.1% in 2014 (16.9% CAGR).

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Argentina Wi Fi from Mobile Devices

In Argentina, the average Wi-Fi speeds from mobile devices will grow 1.9-fold from 2014 to 2019, from 3.7 Mbps to 7 Mbps.

In Argentina, the average Wi-Fi speeds from mobile devices grew 20% from 2013 to 2014, from 3.1 Mbps to 3.7 Mbps.

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Argentina Network Conections

Argentina's Fixed/Wired IP traffic grew 17% in 2014.

Argentina's Fixed/Wi-Fi IP traffic grew 32% in 2014.

Argentina's Mobile traffic grew 78% in 2014.

In Argentina, Fixed/Wired IP traffic will grow 2-fold from 2014 to 2019, a compound annual growth rate of 14%

In Argentina, Fixed/Wi-Fi IP traffic will grow 3-fold from 2014 to 2019, a compound annual growth rate of 21%.

In Argentina, Mobile traffic will grow 7-fold from 2014 to 2019, a compound annual growth rate of 49%.

Conclusion

Cisco VNI Global IP Forecast, 2014–2019 Key Takeaways / Summary

Global IP Traffic By 2019, global IP traffic will reach 168 EBs/per month

(2.0 ZBs annually).

Global Mobile Traffic By 2019, 14% of IP traffic will be carried over cell networks.

Global Wi-Fi Traffic By 2019, Fixed Wi-Fi will generate 52% of global IP traffic.

Global IP Video Traffic By 2019, over 80% of the world’s IP traffic will be video.

Global Broadband Speeds By 2019, average broadband connection speed will more than

double (20.3 Mbps to 42.5 Mbps).

Global Devices/Connections By 2019, there will be 3.2 devices/ connections per capita globally.

Global Internet Users By 2019, there will be 3.9 Billion global internet users,

representing 51% of the global population.

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Cisco VNI LATAM IP Forecast, 2014–2019 Key Takeaways / Summary

LATAM IP Traffic By 2019, LATAM IP traffic will reach 12.9 EBs/per month

(155 EBs annually).

LATAM Mobile Traffic By 2019, 16% of IP traffic will be carried over cell networks.

LATAM Wi-Fi Traffic By 2019, Fixed Wi-Fi will generate 61% of LATAM IP traffic.

LATAM IP Video Traffic By 2019, over 82% of the LATAM IP traffic will be video.

LATAM Broadband Speeds By 2019, average broadband connection speed will more than

double (7.2 Mbps to 17 Mbps).

LATAM

Devices/Connections By 2019, there will be 2.9 devices/ connections per capita in

LATAM.

LATAM Internet Users By 2019, there will be 371 Million LATAM internet users,

representing 57% of the LATAM population.

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

Cisco VNI ARG IP Forecast, 2014–2019 Key Takeaways / Summary

ARG IP Traffic IP Traffic will grow 3-fold from 2014 to 2019, CAG rate of 21%

ARG Mobile Traffic By 2019, 13% of IP traffic will be carried over cell networks.

ARG Wi-Fi Traffic By 2019, Fixed Wi-Fi will generate 61% of ARG IP traffic.

ARG IP Video Traffic By 2019, over 77% of the ARG IP traffic will be video.

ARG Broadband Speeds By 2019, average broadband connection speed will grow 3.4-fold

(4.4 Mbps to 15 Mbps).

ARG Devices/Connections By 2019, there will be 3.7 devices/ connections per capita in

LATAM (2.6 in 2014).

ARG Internet Users By 2019, there will be 30 Million Argentinian internet users,

representing 69% of the ARG population.

Source: Cisco VNI Global IP Traffic Forecast, 2014–2019

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