© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Cisco Mobile Internet Demonstrations Mobile World Congress | February 25-28, 2013 | Barcelona, Spain

23 April 2013

Brian Walsh Senior Marketing Manager Cisco SP Mobility

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New Economics Growth Markets

7 Billion Global Mobile Users in 2012; 10.3 Billion by 2017

3.5x faster than Global Population Growth

33% of Mobile Traffic off-loaded to Wi-Fi in 2012; 46% in 2017

4X more Wi-Fi traffic than Cellular

By 2017, two-thirds of world’s mobile data will be video 5.1% generated by M2M 24x increase in M2M Data between 2012 & 2017 563 Petabytes per month consumed

Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2012–2017

Orchestration ANALYTICS POLICY

IP Core Evolution

ANDSF, WSG, SaMOG

Quantum™ Software Suite (Network Abstraction, Policy, WAN

Orchestration, RAN Optimization)

ANALYTICS ANALYTICS POLICY POLICY Orchestration ANALYTICS POLICY Orchestration Cisco Mobility

Managing Traffic Growth Quantum™ Software Suite

Monetize and

Differentiate

IP Network Evolution Programmable Network

Universal Small Cell

ASR 901S

Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility Cisco Mobility

Address Spectrum Scarcity

Licensed Small Cells

Cisco Mobility Portfolio – MWC 2013 Innovations

Next Generation Internet Mobility Architecture Elasticity Accelerates New Business Opportunities

MOBILE CLOUD SERVICES

INTELLIGENT NETWORK

HETEROGENEOUS CLIENT / ACCESS

Self Optimizing Network

Unified Data Center

Small Cell (SP WiFi and Femto)

Macro Radio (2G, 3G, LTE) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto)

Small Cell (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto)

Small Cell (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto) (SP WiFi and Femto)

Universal Small Cell LTE, 3G, Wi-Fi

3G Small Cell 3G & Wi-Fi

Macro Radio (2G, 3G, LTE) (2G, 3G, LTE) (2G, 3G, LTE)

Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Optimization

Analytics and Policy

Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Unified Data Center Monetization

IP Edge and Core Packet Core Mobile Backhaul Packet Core Packet Core Packet Core Packet Core

Elastic Packet Core Mobile Backhaul Mobile Backhaul Mobile Backhaul IP Edge and IP Edge and IP Edge and

Core IP Edge and

Core Virtualized

Infrastructure

Data-in-Motion: Greater Monetization, Optimization Operator Network Advantage in Real-Time Data

DATA IN MOTION

PREDICTIVE DATA

Automated Decisions

Resource Planning Targeted

Promotion

Geofencing

Object Correlation

Expected Outcomes

Data in Motion provides contextual relevance, and opens up growth opportunities when acted upon by programmable networks

Planning

Geofencing

REAL-TIME DATA

Dwell Time

Traffic Patterns

Location

App Usage

Network Speed

Device Type

Quota Balance

Device HISTORICAL (BIG) DATA

Demo #1: Business Innovation with SP Wi-Fi

Monetizes User contextual information

Engage customers before they authenticate to Wi-Fi

Pushes Local Services! to device

The SSID finds You!

Analytics and Abstraction Suites to enable secure Ad targeting with privacy protection

Operator insertion into Mobile Advertising ecosystem with unique value

New Monetization Approaches, e.g., Toll Free/1-800 Data Offers to Targeted Users

Thank You Thank You Thank You

Rich analytics to understand Dwell Time, Traffic, and Crowding in venue Quantify success of

contextual promotions

Optimize operations and resource deployment to support the business

Cisco Quantum Suite brings new capabilities to put Data in Motion

Operators increase Service Creation Velocity by extracting, correlating, and Monetizing Real-Time Network Intelligence