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Enterprise MedianetCisco Prepares for More Video Traffic

A Cisco on Cisco Case Study: Inside Cisco IT

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Overview

ChallengeEnsure that the Cisco WAN can support growing volumes of video and other rich-media applications

SolutionDesign a peer-to-peer medianet

ResultsA network positioned for the future with simplicity and scalability

Next StepsSupport new video technologies and video-traffic growth

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ChallengeGrowing Video Traffic

Previous hub-and-spoke WAN could not support growing voice and video traffic

Unacceptable latency

High support costs

Separate voice network costs

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SolutionCreate a Medianet

New, peer-to-peerWAN design

SONET-based ring backbonein North America

MPLS VPN in Europe

Define QOS policies to deliver adequate network service to voice and video

Increase bandwidth in local-office access circuits to support TelePresence and other video applications

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Cisco Global WAN Backbone

Cisco Backbone WANLegend

Sydney

India

LA

San JoseDenver

Dallas Atlanta

RTP

KanataAmsterdam

London

Hong Kong

Tokyo

Shanghai

MPLS Network

Orlando

Sao Paulo

OC48 - STM16 - 2.5 GbpsOC12 - STM4 - 622 MbpsOC3 - STM1 - 155 Mbps

Chicago

New York

Singapore

Peer-to-PeerQoS Enabled

ScalableMulticast Enabled

Bahrain

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SolutionVideo Applications on the

MedianetCisco TelePresence

H.323 and H.320 video conferencing

Cisco Unified Video Advantage, Cisco MeetingPlace, and Cisco WebEx for desktop video conferencing

Cisco IPTV

Video on demand

CCTV physical security monitoring

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Results

Easier deployment of new video technologies

Scalability to supportgrowing traffic demands

Simpler bandwidth management

A medianet positioned for the future

Simplicity and Scalability

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Next Steps

Support more video traffic:More TelePresence endpoints

Integrate TelePresence with other video conferencing systems

Continued Video Growth on the Medianet

Implement new tools for managing video services

Deploy new video applicationssuch as digital signage

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