cisco case study (inventory issue)

11
Inventory Disaster AT RAHUL BABAR

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Page 1: Cisco Case Study (Inventory Issue)

Inventory DisasterAT

RAHUL BABAR

Page 2: Cisco Case Study (Inventory Issue)

CISCODesigns, manufactures and sells networking

equipments.

Page 3: Cisco Case Study (Inventory Issue)

ISSUE

Lacking adequate demand and inventory visibility.

Was caught with piles of inventory due to slowing demand.

Page 4: Cisco Case Study (Inventory Issue)

No experience with a downturn(40 straight quarters of stout growth with last 3

quarters showing growth as high as 66%)

Continued the high order patterns High build rates

Substantial inventory accumulation

Page 5: Cisco Case Study (Inventory Issue)

CISCO was unable to see the slowing demand and continued high production.

Third fiscal quarter of 2001 sales plunged to 30%

RESULT

$2.2 billion inventory Drop in stock by 50%

(almost a year ago it was $82 which sunk to $13.63) 8500 people laid off

Page 6: Cisco Case Study (Inventory Issue)

Chambers (CEO) claimed it was not the fault of system developed by

company to forecast nor the management.

Solvik (CIO) defended system saying it could have been worse if not for this

system.

Page 7: Cisco Case Study (Inventory Issue)

Evidence showing system flaw

Less sophisticated lesser companies identified decrease in demand. CISCO with more

sophisticated forecasting capability failed to do so.

Others decreased their supply but

CISCO did not lower their supply

Page 8: Cisco Case Study (Inventory Issue)

CISCO believed in their system blindly

Assumed they won’t suffer negative growth because they didn’t see that in

past.

CISCO was able to identify Japan slump so

why they failed to identify demand fall ?

Page 9: Cisco Case Study (Inventory Issue)

When client wants 100 pieces he asks 120 from suppliers.

Whereas a person would say 100 but a system would record 120, and run the

algorithm for decision making.

So there are certain limitation when working with automated systems.

Page 10: Cisco Case Study (Inventory Issue)

Software ignored economic parameters like:

Debt levels Economic spending

Interest rates Bond market, etc.

Page 11: Cisco Case Study (Inventory Issue)

Conclusions

Do not completely rely on automated systems for decision making purposes.