cirque du soleil

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Cirque du Soleil. Case Analysis Lana Smith. The Industry 1980’s. Traditional circus industry was unattractive. Market growth and revenues stagnant. Competitors were fighting for market share. Little differentiation. - PowerPoint PPT Presentation

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Cirque de Soiel

Cirque du SoleilCase AnalysisLana Smith1The Industry 1980sTraditional circus industry was unattractive. Market growth and revenues stagnant. Competitors were fighting for market share. Little differentiationWould you be encouraged to enter such an industry as a start-up company? Why or why not?

2MissionCirque du Soleils mission is to invoke the imagination, provoke the senses and evoke the emotions of people around the world. 3Traditional CompetitionTraditional circuses were trying to surviveCompeting to attain renowned acts Costs rose without significantly increasing revenues.

4Traditional Circus AppealAweClownsAcrobatsTrained Animal PerformancesFamily Atmosphere Live Entertainment

5Becoming CirqueEliminations from Traditional CircusAnimalsVendorsConcession SalesLow Ticket Cost

Lasting TraditionsClownsAcrobatsThe Big TentWhat aspects of a traditional circus did Le Cirque eliminate and what are the operational and financial implications?

6Human beings create the showClever performances with themeOutrageous CostumesNo Animals Combination of Circus, Broadway and OperaWhat is the Difference? 7Financial ImplicationsDecreased Costs

Increased RevenueHow does Cirque du Soleil create superior profits? How does it improve industry growth and generate greater revenues? How does it raise profitability and reduce its cost structure?

8AnalysisStrengths- Unique, Sustainable AdvantageWeaknesses-Potential Market SaturationOpportunities-No Limits to ExpansionThreats-Bad Management,Lack of New Talent

9 Questions? *All pictures came directly from Cirque du Soleil's website10