CIPD Annual Conference 2012 Twitterversity – the ‘why’ of social engagement for HR professionals

What?

Why?

“Human social networks and communities are both well established, robust social structures that pre date their online counterparts by a a millennia. Humans naturally gravitate to and desire the interactions that these structures allow. We want to belong”. Dr Michael Wu

Been there done that…

Technology moves on…

Social is a culture, a movement. The technology is largely irrelevant and will change. The imperative is to understand the bigger picture, what is happening - the movement. This will allow you to understand how to make the best of it, regardless of platform. 

Peer to Peer

100% of support calls through the community No agents or call centres

Fastest growing telco in the UK Net Promoter score of 73

No agents or call centres 100% support calls through community

Angry Birds promotional campaign designed by the superfans

One Superfan has posted over 45,000 times. His answers to technical questions have been viewed millions of times giving him a greater reach than the companies own advertising campaigns.

“The 300% increase in search engine placement for top keywords

– a natural product of their community’s open, dynamic

conversation – is itself worth millions”.

Hewlett Packard Community

If it’s good enough for customers…

..it’s good enough for employees too.

Conversation ..is the

new currency

“Social media, which consists of social networking sites, content sharing sites, blogs, and micro blogging sites, saw the biggest percentage increase (75 percent) in trust among media sources.” Edelman Trust Barometer 2012

“Smart businesses will take advantage of this dispersion of authority. They will talk to their employees first, and empower them to drive the conversation

among their peers about the company and its role in society.”

Edelman Trust Barometer 2012

If customers can solve their own support issues….

……then surely employees can too?

“We  are  in  the  Compuserve-­‐

Prodigy-­‐AOL  stage  of  social  media  evolu<on.    It’s  a@er  Netscape  

and  before  Google  in  equivalent  internet  <me.”

John Sumser

Back to twitter…

……it is your entry point into the social, real time world.

Have a go…

•  Log on to www.twitter.com •  Search these terms in twitter search bar:

– #HR – #ConnectingHR – #traincrimes – #commutinghell – #leadership

Further reading…

The Science of Social: Beyond Hype, Likes and Followers Dr Michael Wu

The Starfish and The Spider Ori Brafman and Rod A Beckstrom

Thanks! Gareth Jones www.slideshare.net/garelaos Connect: 07880 742 581 @garelaos www.garethjones.me www.linkedin.com/in/garethmjones www.thechemistrygroup.com garethj@thechemistrygroup.com