cios must enable business agility via modern data management in the age of the customer (session 1)

© 2015 Denodo

Craig LeClaireVP, Principal Analyst

Megan BurnsVP, Principal Analyst

Cory MunchbachAnalyst

Holger Kisker, Ph.D.VP and Research Director

Session 1CIO’s Must Enable Business Agility via Modern Data Management in the Age of the Customer

Session 2 Understanding the Customer Experience Ecosystem to Succeed in the Age of the Customer

Session 3 Build a Contextual Marketing Engine and Fuel it with Data

Session 4 Business Agility Must Be Based on a New Flexible and Agile Data Approach

Data Virtualization for Business Intelligence andBusiness Agility in the Age of the Customer

Four sessions providing insights and best practices for the Age of the Customer

WEBINAR SERIES featuring FORRESTER RESEARCH

© 2015 Denodo

Data Virtualization for Business Intelligence and Business Agility in the Age of the Customer

Suresh Chandrasekaran

Senior VP, Denodo

© 2015 Denodo

CIO’s Must Enable Business Agility via Modern Data Management in the Age of the Customer

Craig Le Clair

Vice President,

Principal Analyst

SESSION 1

CIOs Must Enable Business Agility via Modern

Data Management in the Age of the Customer

Craig Le Clair

Vice President, Principal Analyst

© 2014 Forrester Research, Inc. Reproduction Prohibited


Something is wrong when there is 70%

Fortune 1000 turnover within the last decade

*Built to Change Edward Lawler, Christopher Wiley

65%

30%

35% 70%

1973 - 1983 2003-2013

New companies

on F1000 in

decade New companies

on F1000 in

decade

Digital Disruption Is The New Strategic Risk

See the October 27, 2011, “The Disruptor’s Handbook” report.



Business Agility Is The Result Of A Firm’s Awareness And Execution

Across Ten Dimensions

Business Agility Is The Antidote

Craig Le ClairVP and Principal Analyst

Serving EA professionals

Enterprises Need To Be Agile In Two Ways -Awareness and Execution

Awareness

Execution

Paralyzed Formidable

Clueless Dangerous


Business Agility Requires Excellence In Ten Dimensions That Cover The Entire Enterprise


And we can measure them


Awareness and Execution scores lag for most companies…

PA

I

SI

DP

CI

PA

BI

IE

SC

SI

KD

CM

DP

CI

MR


A Traditional Customer Data Management Platform

March 2013 “The Future Of Customer Data Management”



See the October 2013 Forrester Report “Business Agility Drives Higher Performance “

But those that do well – perform better


Information And Data Management Is A Strong Driver For Forrester’s Awareness And Execution Indicators


Agility Requires Multidimensional View Of The Customer - Big Data, Predictive Analytics, In-memory Technologies, And Data Virtualization

March 2013 “The Future Of Customer Data Management”

Market responsiveness is a dangerous dimension for many - but not top performing CPG

› Clorox Co. bleach and germ-killing wipes, mine chatter

about the flu on Twitter

› Procter & Gamble - Puffs tissues, keep track of flu search

trends on Google

› High awareness: Find out when

people are getting sick

› High execution: Shift marketing

resources rapidly to target


http://topics.wsj.com/subject/T/twitter/4325?lc=int_mb_1001

See the March 26, 2013, “Selecting Tools That Enable Agility” report.

Analytics providing real-time insights is not connecting with the business

BI

› High Awareness – Strong investment in skills and

technology

› Low Execution –Analytics not exploited by the

business


But in some cases it’s connecting – big time - even oil tankers can be agile



What CIOs Can Do

› Think Beyond Process Dimensions.

› Organization Dimensions – Particularly Digital Psychology And Knowledge Dissemination Need Your Help

› Market Dimensions - A Top Priority Of Your CMO — And They Should Be Yours Too.

› Modern Data Management And Data Virtualization Should Be A Focus For Business Agility

Thank you

Craig LeClair

[email protected]

© 2015 Denodo

Agility = Awareness + Execution

10 Dimensions – Process, Org, Market – All Infused by Data

Market dimensions show biggest gaps in age of customer

Need for Modern Customer Information Platform

Organization & Process Dimensions

Fast data access; Information-as-a-service; Agile integration

Organize canonical business entities used across dimensions

Single View of Customer; Data distribution across channels

Structured & unstructured; Internal & external; Real-time; Self-Service; Less replicated; Virtual

Unified data abstraction layer democratizes access to single source of truth across and beyond organization boundaries

Forrester Take Aways Denodo Enablers

Business Agility – How Denodo drives it

© 2015 Denodo

LEADING HIGH-TECH MANUFACTURER

Agile Reporting & BI

Single View across 100s of facets of customer, supplier

Sales & marketing analytics hub

Deliver information as RESTful Data Services through Data Virtualization layer

“Data Virtualization is a Game Changer for Our Data.”– Enterprise Architect

VALUE DRIVER GOAL ACTUAL

Time to Develop 50% 90%

Time to Deploy 50% 90%

TTM 60% 90%

Time to Engage 75% 75%

Performance 50% 60%

Impact Analysis 50% 90%

Enterprise

Architectural

Alignment

Security, data

classification

High

Business Agility – Customer Example

© 2015 Denodo

Megan BurnsVP, Principal Analyst

Session 2 Understanding the Customer Experience Ecosystem to Succeed in the Age of the Customer

Thank you!

NEXT SESSION

Data Virtualization for Business Intelligence andBusiness Agility in the Age of the Customer

Four sessions providing insights and best practices for the Age of the Customer

WEBINAR SERIES featuring FORRESTER RESEARCH