cimarrone golf club
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Florida's First Coast of Golf
Florida's First Coast of Golf
Cimarrone Golf Club
Florida's First Coast of Golf 60 Second Commercial
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A Golf Destination Marketing CompanyEstablished in 1992"Golf Marketing Department":Jacksonville Amelia Island Ponte Vedra BeachSt. AugustineClay CountyFlagler County
FFCG's Regional Cooperation
2012 Economic Impact
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YTD Golf Rounds Played - 2013
Booking Initiatives www.florida-golf.org
Stay and Play booking capabilities on your FFCG's webpage.Book "rooms only" capabilities on your FFCG's webpage.Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).
Partnership Investment
The Annual Membership Dues are part of a $1.94 Million co-op
Marketing Plan
Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Promotional Co-ops: Media, FAMS, Sweepstakes
Cimarrone Golf ClubDigital Marketing through
FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast January 2013, May 2013, September 2013
2014 Consumer Golf Show Schedule
FY 2013-14 Media Value
Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)
2013-14 Vacation Brochure
Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring
Responsive Design
28% of all visitors access site utilizing mobile devices
Florida's First Coast of Golf 2012-13 Website Awards
2013 Flagler Awards Winner
2012 - Adrian Award
New York Daily News April 14-20, 2013
8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672
Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits
121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner
Total Media Value: $222,550Impressions: 1,055,259
SportsIllustrate
dSweepsta
kes
2 million circulation26,723 entries
THE PLAYERS TV Spot
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Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
In Closing Florida's First Coast of Golf is
the Trusted Source for Golf Travel
Planning