Using Social MediaPart One: Introduction to Social Media

A CIL-NET Teleconference/WebcastPresented by Michele Martin and Carol Voss

Wednesday, January 13, 20103:00-4:40 p.m. EST

@michelemmartin

I’m Michele

Objectives• Identify social media tools, resources, and Identify social media tools, resources, and

services, and determine when these tools are services, and determine when these tools are appropriate to apply in their CILappropriate to apply in their CIL

• Identify strategies to address organizational Identify strategies to address organizational culture issues and changes inherent with social culture issues and changes inherent with social media adoption and the organization's readiness media adoption and the organization's readiness to implement to implement

• Describe challenges faced with social media Describe challenges faced with social media strategy implementation through a case study strategy implementation through a case study and relevant examplesand relevant examples

• Describe strategies to build and sustain effective Describe strategies to build and sustain effective online communitiesonline communities

We want questions

!

The Numbers50% of adults online have a MySpace

profile

22% of adults online have a Facebook profile

In August 08, 23.7 million people visited

64.7 million upload photos to Flickr

Twitter grew 753% in 2008 to 4.5 million users

Individuals with disabilties. . .

• Spend twice as much time online (20 hrs. vs. 10 hrs)

• More likely to report Internet has improved quality of life (48% vs. 27%)

• More likely to report that they are better informed (52% vs. 39%)

• More likely to report they are more connected (44% vs. 38%)

• More likely to report they are able to reach out to people with similar interests (42% vs. 30%)

Source: Harris Interactive, 2000

Social media helps people. . .

• Find and share quality information

• Connect to others who share their interests

• Have conversations

• Work collaboratively

Social media helps organizations. . .

• Listen

• Participate in online conversations

• Tell their stories

• Create awareness

• Build community

• Raise money

• Provide inexpensive professional development

Web 1.0

•One way communication

• Static home pages

•Organizational control

•Minimal multimedia

• Site as destination

• “Push”

Web 2.0

•Conversation

•Dynamic content

•User contributions

•Multimedia-rich

•Outposts on the web

• “Pull”

Social Media is NOT. . .

Social Media is . . . http://www.flickr.com/photos/eye2eye/50892860/

And . . . http://www.flickr.com/photos/furiousgeorge81/177926979/

And . . . http://www.flickr.com/photos/markop/2523825358/

And . . . http://www.flickr.com/photos/ocs_camp/2171492103/

Powered by . . . .

What What questions do questions do you have? you have?

How is Social Media Being Used?

@michelemmartin

Remember This?

This is me!

“Google Juice!”

Listening & Responding

And More Listening

Participating

Storytellinghttp://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains

Generating “Buzz”

Calls to Action

Community Building

Fundraising

Professional Developmenthttp://www.flickr.com/photos/tojosan/181249465/

Questions?Questions?

What are the “Rules?”

Social Media is NOT. . .

http://www.flickr.com/photos/archiemcphee/3074742967/

Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/

Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/

Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/

Social Media is Not. . .

http://www.flickr.com/photos/rtarga/223776150/

Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/

Social Media is Not. . .

http://www.flickr.com/photos/robino/511879296/

Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/

Social Media is Not. . .

http://www.flickr.com/photos/fixe/3202648604/

Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/

How could How could YOU be YOU be

using social using social media?media?

http://cilnetsocialmedia.org/wiki/Main_Page

What’s Next?

•Explore the wiki

•Attend webinar on January 20, 2010.

•Experiment!

Wrap Up and Evaluation

Please complete an evaluation of today’s program at:

https://vovici.com/wsb.dll/s/12291g41dfb

Sources

•WeAreMedia.org: The Social Media Starter Kit for Nonprofits

•http://www.wearemedia.org/

•Social Media for Nonprofits by Primal Media

•http://www.slideshare.net/PrimalMedia/social-media-non-profits

• Support for development of this Webcast/teleconference Support for development of this Webcast/teleconference was provided by the U.S. Department of Education, was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the number H132B070002-09. No official endorsement of the Department of Education should be inferred. The content Department of Education should be inferred. The content of this webinar is licensed under a of this webinar is licensed under a Creative Commons Creative Commons Attribution-Non-Commercial-Share-Alike UnportedAttribution-Non-Commercial-Share-Alike Unported license. license. Permission is granted for duplication of any portion of this Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following PowerPoint presentation, providing that the following credit is given to the WeAreMedia Project, Michele Martin credit is given to the WeAreMedia Project, Michele Martin and CIL-NET project: and CIL-NET project: Presented as part of the CIL-NET, Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. National Training and Technical Assistance Project. Material in this presentation created by Michele Material in this presentation created by Michele Martin, adapted from work created by the Martin, adapted from work created by the WeAreMedia Project (WeAreMedia Project (www.wearemedia.orgwww.wearemedia.org/)/)