church apps: what to know before you buy
TRANSCRIPT
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Church Apps: What to Know Before You Buy
Santiago Jaramillo Adam Weber
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A. The Mobile Landscape
B. Websites and Apps
C. Building a Mobile App
A. Your Options
B. Questions to Ask
D. We’re Here to Help
E. Q&A
AGENDA
SMARTPHONES > BABIES
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Mobile Today
P.C.’s
Tablets
Smartphones
2009 2010 2011 2012 2013 2014
200m
0m
400m
600m
800m
1b
1.2b
1.4b
Connected Device Sales Over Time
Role of Mobile Sites
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What events are coming up?
Role of a Responsive SiteVisitor Engagement
1
2
3
What should newcomers expect?
What do you believe?
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89% of time on mobile is
spent in apps.
Smart Insights, 2015
Mobile Today
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Native apps are faster and more intuitive than sites.
EASE OF USE
Apps link directly to features and tools that are used most.
DEEP CALLS-TO-ACTIONApps do in one tap
what mobile sites do in 20+.
QUICK ACCESS
Apps encourage commitment and
repeated use.
ON THE HOME SCREEN
Push notifications provide instant, actionable
communication.
DIRECT COMMUNICATION
85% of users prefer apps to mobile sites.
CONSUMERS ARE THERE
Why Apps?
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How do I engage during
the service?
What resources are available for me
to grow?
How can I share with others?
How can I get involved during the week?
Role of a Mobile AppCongregation Engagement
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Mobile Sites & Mobile AppsWhat’s the Difference?
Mobile Sites • Used primarily for initial
research & information • Discovery, research, and
first impressions • Comprehensive content &
database • Account for 14% of all
smartphone usage
Mobile Apps • Used primarily for
repeated engagement • Opens instant
communication channel • Offline access • Accounts for 89% of all
smartphone usage
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Most Engaged
Least Engaged
Website Visit
Social Media
Email Marketing
Mobile App
SEO, Paid Search, Content Blogging
Church
Church Marketing Funnel
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Freelance Developer
Anyone you privately hire to build your app from start to finish
Pros: You manage the project Cons: One-time project, no ongoing services/enhancements
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Development Firm
An agency that specializes in custom digital projects
Pros: High quality work, knowledgeable Cons: Extreme costs ($100K - $1M), no ongoing support/enhancement
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Mobile App Platform
Easy-to-use app building platform with regular enhancements
Pros: Ease of use, ongoing support/enhancements, affordable Cons: Sometimes specialized, industry-specific
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Do-It-Yourself
Typically a web-based application that allows you to build an app on your own
Pros: Easy to use, fast, low cost Cons: Shallow functionality, limited support
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Dare to Compare
App Type Your Hands-On Involvement Quality Feature Set Price Timeline Support
Freelance Developer Medium Low-Medium Custom $$$ Months-Years No
Development Firm Low High Custom $$$$ Months-Years No
Mobile App Platform Medium High Limited $$ Weeks-Months Yes
DIY High Low-Medium Limited $ Days Maybe
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1. What is your implementation like?
2. What unique features enhance congregation engagement?
3. Do you have ongoing maintenance and optimization?
4. How robust are your push notifications?
5. What services do you offer?
6. What providers do you integrate with?
What to Ask a Provider
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Dedicated implementation help
Implementation, Strategy, & Services
Community and training
Thought leadershipStrategy
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Mobile Giving
Features
Media Fill-in-the-Blank
Active Calendar One-Touch Social Share
Multi-Campus
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- OS updates - Screen sizes - UI/UX updates
- Do the apps look outdated?
Ongoing Maintenance & Optimization
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Scheduling
Personalization
Action-based
Inbox
Push Messaging
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We’re here to help. Schedule a mobile strategy session today!
gobluebridge.com (800) APP - 3014