chrysalis presentation

C H R Y S A L I SSTRATEGIC RETAIL CONSULTANTS

International retail expansion Why?

• The world is becoming smaller• The power of international media• Lifestyle trends

– In established and mature national markets– In emerging consumer markets

• Consumer power• Why restrict brand and concept growth to its

domestic market?


Chrysalis was established in London in 1994

• Founded by Ian Waddell

• International retail real estate

• Working with retailers in their international expansion


The identified need for a specialist consultancy

• Retail focused

• Market intelligence

• Knowledge of target consumer markets

• Knowledge of established and emerging operators in those markets


A specialist consultancy with a focused approach to working with retailers in their international brand

and concept expansion, through:

• Franchising• Joint-ventures• Licensing


International expansion with a local corporate partner

Benefits for the brand owner:• Access to a new international market• Low financial commitment and human resource

commitment• The advantage of using the

partner’s market knowledge and local infrastructure

• The ability to expand in a number of international markets simultaneously

• Profit potential!


Benefits for the local partner

• Access to an international brand• Access to a fully developed

retail concept• Systems support• Access to ongoing brand and

concept development• Profit potential!


Chrysalis has invested its resources in developing specialist market knowledge and working relationships with dynamic

retail groups in many regions and countries of the world

• Europe

• Middle East

• India

• Asia-Pacific

• North America


Chrysalis works with a wide variety of retailers in their expansion from the UK and other countries.

Some of our clients:

• Arcadia Group – Top Shop/Man– Miss Selfridge– Dorothy Perkins

• Rubicon– Warehouse– Principles

• Bhs • Debenhams • La Senza


• Whittard of Chelsea • Dune • H2O+ • Aldo (Canada)• EQ:IQ (Hong Kong)• Past Times • House (Australia)• Sierra Group (India)• Racing Green • Zero (Germany)


Assignments have included initial country surveys specific to a client’s brand:

• Pricing, ranging and sizing issues

• Competition analysis• Analysis of barriers

to entry

• Identifying market opportunities


Case Study – Arcadia Group : SE Asia

1. Chrysalis carried out initial market investigations in Singapore

2. Results were positive for Arcadia brands – Top Shop, Miss Selfridge, Dorothy Perkins and Warehouse

3. Chrysalis presented the Arcadia brands franchise opportunity to potential corporate partners

4. Feedback and interest was processed

5. Negotiations progressed

6. Franchise agreement signed between Arcadia and Wing-Tai


Wing-Tai currently operates more than 40 Arcadia brand locations in Singapore and Malaysia – including a 1500 sq m

Top Shop, prime location Orchard Road, Singapore


• News media, MTV, fashion and home magazines bring trends, ideas and inspiration to a universal audience – instantly

• International consumer markets are hungry for new ideas, retailing innovation and diversity

• The world is your marketplace

International Retail Outlook


3 WIGMORE PLACE - CAVENDISH SQUARE - LONDON - W1U 2LN

Tel: +44 20 8930 7874 Fax: +44 20 8930 1580E-mail: [email protected]

chrysalis presentation

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