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4.1 DATA ANALYSIS AND INTER PRETATION

Table 1

Table Showing The Age group Of Respondents:

Age Group

PERCENTAGENO OF

RESPONDEN

TS15-20 16 16%

21-25 44 44%

25-30 22 22%

31-40 12 12%

40-50 6 6%

50&Above 0 0

Total 100 100%

Source: Primary data

Table Showing The Age group Of Respondents:

Analysis:

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Graph 1

Graph Showing The The Age group Of Respondents:

Inference:

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Table 2

Table showing the Gender of the respondents:

GENDER NO OFRESPONDE

NTS

PERCENTAGE

MALE 62 62%

FEMALE 38 38%

Total 100 100%

Source: Primary data

Table showing the Gender of the respondents:

Analysis:

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Graph - 2

Graph showing the Gender of the respondents:

Inference:

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Table 3

Table showing the Occupations of the respondents:

OCCUPATION

NO OFRESPONDENTS

PERCENTAGE

SALARIED 29 29%

SELF EMPLOYED 8 8%

HOUSE WIFE 9 9%

STUDENT 47 47%

RETIRED 4 4%

OTHERS 3 3%

Total 100 100%

Source: Primary data

Table showing the Occupations of the respondents:

Analysis

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Graph 3

Graph showing the Occupations of the respondents:

Inference:.

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Table 4

Table showing the Annual Income of the respondents

ANNUALINCOME (INLAKHS)

NO OFRESPONDENT

S

PERCENTAGE

< 2 49 49%

2 - 2.5 12 12%

2.5 - 3 12 12%

3 & ABOVE 27 27%

Total 100 100%

Source: Primary data

Table showing the Annual Income of the respondents

Analysis:

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Graph 4

Graph showing the Annual Income of the respondents

Inference:

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Table 5

Table showing the list of coffee shops usually visited by the respondents

COFFEE SHOPS

NO OFRESPONDENTS

PERCENTAGE

CAF COFFEEDAY

65 65%

BARISTA 12 12%

OTHERS 23 23%

Total 100 100%

Source: Primary data

Table showing the list of coffee shops usually visited by the respondents

Analysis:

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Graph 5

Graph showing the list of coffee shops usually visited by therespondents:

Inference:

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Table 6

Table showing frequency of Visit of respondents:

FREQUENCYOF VISIT

NO OFRESPONDENTS

PERCENTAGE

EVERY DAY 18 18%

ONCE IN AWEEK

52 52%

ONCE IN AMONTH

12 12%

TWICE IN AMONTH

18 18%

Total 100 100%

Source: Primary data

Table showing frequency of Visit of respondents:

Analysis:

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Graph 6

Graph showing the frequency of Visit of respondents:

Inference:

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Table 7

Table showing the spending pattern of respondents:

SPENDINGPATTERN

NO OFRESPONDENTS

PERCENTAGE

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Graph 7

Graph showing the spending pattern of respondents:

Inference:

Table 8

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Table showing the Time spent by respondents in caf coffee day:

TIME

NO OF

RESPONDENTS

PERCENTAGE

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Graph 8

Graph showing Time spent by respondents in caf coffee day:

Inference:

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Table 9

Table showing the type of visits of respondents:

TYPE OF VISIT

NO OFRESPONDENTS

PERCENTAGE

ALONE 9 9%

WITH ONEPERSON

58 58%

2-3 PEOPLE 22 22%

MORE THAN 3 11 11%

Total 100 100%

Source: Primary data

Table showing the type of visits of respondents:

Analyze:

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Graph 9

Graph showing the type of visits of respondents::

Inference:

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Table 10

Table showing the influence of CCDs advertisements on consumers

Perception toward CCD:

ADVERTISEMENT STRATEGY

NO OFRESPONDENT

S

PERCENTAGE

PICTURISATION

54 54%

EXECUTION 22 22%

INFORMATION 18 18%

OTHERS 6 6%

Total 100 100%

Source: Primary data

Table showing the influence of CCDs advertisements on consumers

Perception toward CCD:

Analysis:

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Graph 10

Graph showing the influence of CCDs advertisements on consumers

Perception toward CCD:

Inference:

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Table 11

Table showing the response of respondents towards major attraction of

caf coffee day:

MAINATTRACTION

NO OFRESPONDENTS

PERCENTAGE

QUALITY 26 26%

AMBIENCE 32 32%

SERVICE 18 18%

BRAND VALUE 24 24%

Total 100 100%

Source: Primary data

Table showing the response of respondents towards major attraction of caf

coffee day:

Analysis:

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Graph 11

Graph showing the response of respondents towards major attraction of caf

coffee day:

Inference:

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Table 12

Table showing the respondents response towards the brand influenceof CCD:

BRANDINFLUENCE

NO OFRESPONDENTS

PERCENTAGE

YES 78 78%

NO 22 22%

Total 100 100%

Source: Primary data

Table showing the respondents response towards the brand influence of

CCD:

Analysis:

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Graph 12

Graph showing the respondents response towards the brand influence

of CCD:

Inference:

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Table 13

Table showing the respondents response towards Price level of Caf

coffee day

PRICE LEVEL

NO OFRESPONDENTS

PERCENTAGE

CHEAPER 18 18%

REASONABLE 68 68%

COSTLY 14 14%

Total 100 100%

Source: Primary data

Table showing the respondents response towards Price level of Caf coffee

day

Analysis

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Graph 13

Graph showing the respondents response towards Price level of Caf

coffee day

Inference:

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Table 14

Table showing the Changes suggested by the respondents byrespondents:

CHANGESSUGGESTED

NO OFRESPONDENTS

PERCENTAGE

BETTERSERVICE

18 18%

IMPROVEDQUALITY

6 6%

MORE QUANTITY 54 54%

ALL OF THEABOVE

22 22%

Total 100 100%

Source: Primary data

Table showing the Changes suggested by the respondents by respondents:

Analysis:

Graph 14

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Graph showing the Changes suggested by the respondents by

respondents:

Inference:

Table 15

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Table showing the respondents response towards the brand

associations of caf coffee day:

INFORMATION OF OTHERBRANDS

NO OFRESPONDEN

TS

PERCENTAGE

YES 79 79%

NO 21 21%

Total 100 100%

Source: Primary data

Table showing the respondents response towards the brand associations of

caf coffee day:

Analysis:

Graph 15

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Graph showing the respondents response towards the brand

associations of caf coffee day:

Inference:

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Table 16

Table showing the satisfaction level of respondents towards caf coffee

day:

SATISFACTIONLEVEL

NO OFRESPONDENTS

PERCENTAGE

HIGHLYSATISFIED

58 58%

SATISFIED 36 36%

NEUTRAL 6 6%

DISSATISFIED 0 0

Total 100 100%

Source: Primary data

Table showing the satisfaction level of respondents towards caf coffee day:

Analysis:

Graph 16

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Graph showing the satisfaction level of respondents towards caf coffee

day

Inference:

Table 17

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Table showing the respondents response towards factors to choose

CCD:

FACTOR TOCHOOSE CCD

NO OFRESPONDENTS

PERCENTAGE

ADVERTISEMENT

29 29%

RFERENCE OFFRIENDS

32 32%

OWN DECISION 18 18%

PRICE AND BRAND 21 21%

Total 100 100%

Source: Primary data

Table showing the respondents response towards factors to choose CCD:

Analysis:

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Graph 17

Graph showing the respondents response towards factors to choose

CCD:

Inference: