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Portfolio Services: Myth OR Legend?

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Page 1: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

Portfolio Services:Myth OR Legend?

Page 2: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

Strength In Numbers

Page 3: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

Portfolio Network & Services Aren’t New

Page 4: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

What are 500’s services?What are 500’s superpowers?

Page 5: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

#500STRONG

Page 6: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

#500STRONG Means Family

Portfolio Companies1,200+3,000+

250+50+

Founders

Mentors

Countries

Page 7: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

#500STRONG Is Everyday, Everywhere

Page 8: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

#500STRONG Is A Culture

Page 9: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

#DISTRO#MOAR

Page 10: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

#DISTRO = Growth AND Retention

500distro.co

Funnel optimization

Drip email marketingSEM Content marketing

Analytics

SEO

Referrals

YouTubeSmoke tests

SMS

Sales Automation

Retargeting

Facebook

AdWords

Instagram

Pinterest

Twitter

Open rates

Influencer MarketingMixpanel

Mobile Ads

Conversions

Page 11: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

DISTRO Team of 13 (and growing) 500distro.co

Page 12: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

How DISTRO Helps 500 500distro.co

DistroDojos

Marketing Hell WeekMOAR and MOAR Content

DistroFund

Page 13: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

DISTRO Transforms Companies 500distro.co

DISTRO team built SMS tool to engage/retain 30,000 hair stylistsMAYVENN

SMS tool also became 500 portfolio co Sonar (and Mayvenn is still a customer)Raised $10M Series A from A16Z

Page 14: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

DISTRO And The Accelerator 500distro.co

Email open rates increased by 2X to 40%VANGO

Raised $2M during/post 500 AcceleratorEngagement increased by 2X

Page 15: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

DISTRO And The Accelerator 500distro.co

Went from $0 to $80K MRR while working w/ 500 DISTROAVANOO

Raised $3M during/post 500 AcceleratorEmail open rates grew from 3% to 60%

Page 16: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

DISTRO’s Killing It 500distro.co

Page 17: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

The Proof is In The Pudding

Network & DISTRO are by far the

TOP 2 REASONS why companies

want 500 as an investor

Page 18: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

Large portfolios WORK.

Portfolio services WORK.

And we’re doing MOAR.

Page 19: Christine Tsai >> MOAR! Community, Marketing & Distribution: Strategies & Insights For Helping Companies Grow

Now on with the show!