chris krause portfolio 2018 - red.croc · 3d is certainly my newest added skill. self taught after...
TRANSCRIPT
Personal NoteThe craziest and greatest career move I have made so far; to spend a year freelancing to find myself as a designer.
I found my skills and abilities challenged at every turn and have grown imensely from them.
I feel more confident than ever walking into corporate environments with my new design abilities.
Experience GainedGraphic Design
Web Design
Design to print / Desktop Publishing
MY FREELANCE BRAND
RED.CROC
CreativeConcept
TheResult
Website Design Presentations
Graphic Design Corporate Identity
Entering the Freelance market I had to think of aneasily identifiable and snappy brand to use for mywork. The power behind the colour red and the wildness of a crocodile fit the description perfectly.
I managed to create a brand that lives up to the services I can provide. My clients have known me to be efficient, hardworking and deadline driven while still adding a creative flare to all work given.
Personal NoteCorporate/Brand Identities are a designer’s bread and butter. If you dont look back in six months time and hate the C.I’s you have created, then you’re not growing as a designer.
It is importand to be constantly trying to improve one’s design skills in this field, so you will find I have 3 mock-companies done up in various aspects that would make up a Corporate Identity.
Experience GainedC.I. Design
Layouts and Mock-ups
Design to print / Desktop Publishing
MY EXAMPLES OF
CORPORATEIDENTITIES
CreativeConcept
TheResult
It’s not only about creating brands that look good, but also creating brands that leave a lasting impression. Bold colours with a clever logo are the best starting point, the rest comes naturally.
Several neat and effect varients of Corporate Identities have been created with a mix of my oldest and newest skills and tricks gained over my years in the design field.
000 000 0000
PHYSICAL ADDRESS, AREA, CODE
JOHN SMITHOWNER AND CHEF
000 000 [email protected]
Physical Address, Area, Code
Physical Address, Area, Code
000 000 0000
JOE SHMOA C C O U N T A N T
www.ulthiy.com
Logos
Brochure
Business Cards
Branding
Personal NoteTribrands was my first crack at venturing into the field of creating appealing designs in the sporting sector.
Referencing the likes of Mr Price Sport and Sportsman’s Warehouse. I was able to quick-ly get a strong and confident understanding on what is needed for design-ing in such a category.
My client was pleased with the end result and I am eager for more challenges in this field.
Experience GainedC.I. Design
Presentations and Layouts
Product and Branding Moch-ups
MY DESIGN WORK WITH
TRIBRANDS
CreativeConcept
TheResult
Bold, powerful and to-the-point. These aspects are essential for any sports brand. And seeing as my client is a premium brand reseller; I had to pull out all the stops for this one.
I have been able to stick to my client’s desired feel throughout all designs. All elements have a premium look and feel while remaining bold and simplistic.
Company Profile
Product Mock-Up
Corporate Identity
Personal NoteBesides having great proficiency in Adobe Illustrator and Photoshop, I have grown in skill and ability with Adobe Muse.
Adobe Muse is the ultimate front end website design software in the Adobe suite.
And in a world that demands fast loading and easily optimized websites; Adobe Muse is great for hitting both marks in a quick, easy and good looking way.
Experience GainedStrong Layout Experience
Front End Web Design
Mobile Optimization
MY VARIOUS WORK WITH
WEBSITES
Fourchem SiteRed.Croc Site
O.H.P.U Site B.I.A.B Site
CreativeConcept
TheResult
To Create striking websites that will grab your visitor’s attention. Designed in a way that is to resemble an interactive presentation; these sites (in theory) grab and hold on to new potential clients
All personal and client based sites I have created have seen an increase in traffic with each update as I progressively keep them apealing, fast loading and interactive for all who browse.
Personal NoteFourchem is by far my biggest client and I have done so much work with them over the last year in terms of design work.
From Company Profiles, to Advertisements, to a brand new website built from the ground up. I have proudly been a part of rebranding Fourchem South Africa into what you see today.
No job has been too big or too small with them and I have enjoyed every moment working with these great people.
Experience GainedAdvertisement Design
Branding Design
Presentation and Layout Design
MY DESIGN WORK WITH
FOURCHEM
Company ProfileAdvertisement
Product Lists Calendar Design
CreativeConcept
TheResult
To rebrand Fourchem South Africa as not only a chemical company, but as a checmical company for the people, with gorgeous visuals and easy to understand formats for all who come across them.
Fourchem has had an entire, modern face lift with it’s visuals. From a new Company profile, to vehicle branding and then a new website for all to see. A personal achievement and boast for my abilities.
Personal Note3D is certainly my newest added skill.
Self taught after supervising the 3D designer at Big Eye Branding and picking up a few tips and tricks; I have begun my proficiency with MODO.
A versitile 3D program that I can grow into as I get better with my 3D renders to help give clients a better view of what they are buying into.
Experience GainedBasics of Modeling and Rendering
Proficiency with MODO
Reskinning Knowledge
MY 3D EXPERIENCE WITH
MODO
Event RendersBranding Mock-ups
CreativeConcept
TheResult
To help give clients a better look at what they are buying into, and provide the next best experience versus having a physical version of the product. 3D mock-ups add a premium feel to any presentation.
I am now able to creat basic models of items that can then be branded. From outdoor event branding to small, doo-dads and what-nots. As I get better, the faster I can pump these renders out.
Personal Note
Experience GainedLogo Design
Product Design
Extensive Brand Creation
Premium Branding
MY DESIGN WORK WITH
THOMASCRUZE
Being approached by the people at Thomas Cruze was probably the most daunting experience since going freelance. But not a level of pressure I am unfamiliar with.
After winning them over with some initial visuals, I had a blast fleshing out the fundimentals of this brand with the team to create what is ultimately a simple, yet premium brand.
Much like Tribrands, this was a case of diving into unfamiliar waters, and I was ready for it!
Package DesignInitial Presentation
CreativeConcept
TheResult
To help create the logo and packaging concepts for a new and premium fragrance range at affordable prices. Simple and smart are the key words for this mainly masculine brand.
Having reached both a logo and packaging layout that the client is happy with. I am currently awaiting the next phase to begin, which would be a sample run and choosing the right bottle.
Personal NoteBig Eye Branding is without a doubt one of the best companies one could work for.
The energy and atmosphere in the work environment is perfect for designers to flourish in the DTP sector.
While I loved my time at Big Eye and was challeneged with numerous giant jobs for world-class clients. I do feel that the best step forward for me was to break away and find myself as a designer.
Experience GainedMastery of DTP
Pressentation Layouts
Artwork Approvals
Basics of Product Photography
MY DESIGN WORK WITH
BIG EYEBRANDING
Outdoor BrandingIndoor Branding
Template Layouts
CreativeConcept
TheResult
To master the DTP field while working with some of the biggest brands on the planet and brand the entirity of Africa, one country and one job at a time.This was my goal at Big Eye Branding.
I have mastered DTP to a point where no job’s size or scale intimidates me. I will tackle all jobs with a calm confidence gained in the fast paced environment at Big Eye, coupled with the knowledge gained.
