choose problem situation 1 define problems 2 define preferred state 3 describe present state 4

Design Science Planning Process Choose Problem Situati on 1 Define Problem s 2 Define Preferred State 3 Describe Present State 4

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Design Science Planning Process

Choose Problem Situation

1Define Problems

Define Preferred State

3Describe PresentState

Design PreferredSystem

Inventory Alternatives

Develop Evaluation Criteria

Develop Implementation Strategies

Document Process

DevelopArtifacts

CommunicatePlan

Initiate Larger Planning Process

Design Science Planning Process

Page 3: Choose Problem Situation 1 Define Problems 2 Define Preferred State 3 Describe Present State 4

Farmers’ Market Planning Process

Declining agricultural economy in Massachusetts

1Marketing system for farm products not responsive to local farmers’ needs

More direct marketing optionsavailable for Mass. farmers

3Wholesale market designedTo deal with large volumesof produce imported fromoutside the state

Page 4: Choose Problem Situation 1 Define Problems 2 Define Preferred State 3 Describe Present State 4

Network of UrbanFarmers’ Markets

•Roadside Stands•Pick-Your-Own•CSA

Access to majorUrban markets

Begin in Boston neighborhoods with Coordinated outreach to farmers and host communities

8• MA DFA•MA Fed. Of Farmers’ Markets• “Stalk Exchange”

•Market Sites•MA Federation of Farmers’ Markets•Shared materials (banners, etc.)

Outreach to major media outlets and farm publications

•Expand markets into other neighborhoods•Respond to consumer requests for produce

Farmers’ Market Design Process

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