Unlimited.

MEDIAPACK

ChoiceINFORMATION, SERVICES, IDEAS, PRODUCTS AND INNOVATIONFor disabled people, older people and carers

THE UK’s LEADING ROADSHOW ONINDEPENDENT LIVING

Unlimited.Choice

Choice Unlimited is a UK wide road show on independent living andthe first of its kind nationally. Aimed at disabled people, older peopleand carers, Choice Unlimited showcases the diversity of information,services, products, ideas and innovation that is available to supportindependent living all under one roof.

Choice Unlimited is a unique event led by disabled people toempower disabled people and benefits everyone involved:

•Disabled People enjoy an exciting event to learn about the •services available to them on their doorstep and to support •them to live independent lives.

•Organisations enjoy the opportunity to showcase their wares •and increase awareness about their services to an ever •increasingly powerful customer base.

•Professionals enjoy the opportunity to learn about the diversity •of services available so they are better able to support their •disabled clients.

Entry is always free at the events and a huge choice of exhibitors cover:

What is Choice Unlimited?

Support and Advice

Repairs andMaintenanceServices

Health and Wellbeing

Accommodation

Transport

Servicesfor Carers

Lifestyle and Leisure

Domestic Support

Work and Voluntary Support

Staying Independent

Personal Support

Educationand Training

A unique

event led by

disabled people

to empower

disabled people

Unlimited.Choice

Following the government’s commitment to put in place new ways tosupport disabled people, it became clear to LCiL (Leicestershire Centrefor Integrated Living) that this required a new way of responding to theopportunities and challenges this presented. The response had to beone which started with the individual and their circumstances ratherthan the service.

With a history and proven track record of supporting disabled people,it became evident through LCiL’s work that there was a fundamentalgap in the knowledge that existed, not only with disabled people, butalso with organisations, businesses and professionals.

As an organisation established by disabled people for disabledpeople, LCiL’s mission is to empower disabled people, by promotingthe benefits of disabled people. LCiL do this by providing orencouraging the provision of services that facilitate independence fordisabled people in daily living activities and in active participation andfull integration into society.

We strongly believe that the Choice Unlimited concept is a powerfuland innovative catalyst in thinking about social care, support andindependent living in an entirely different way. Here is what our visitorsand exhibitors had to say about Choice Unlimited 2012:

Why Choice Unlimited?

"We really enjoyed the dayand made many connections.Lots of interesting stalls.Please note that we wouldbe interested in attendingfurther exhibitions."Area Manager, Macintrye.

"Aspiro is a social enterprise providing employment supportand often with our type of service we can fall through thecracks in terms of mainstream marketing. The 2012 ChoiceUnlimited event was a particular success for our business aswe engaged with over 20 service users as potential customersand we talked to 60 professionals about our services – notbad for a day’s work." Managing Director, Aspiro.

"I think that this was thebest organised andattended event that we haveever attended and we willcertainly be interested inhaving a stand next year." Director, Care and Repair.

"I really appreciated beingpart of the exhibitors andpromoting our organisationsto others. I also got theopportunity to network withother exhibitors. I wouldreally want to be involved infuture exhibitions."Estate manager, HanoverHousing Association.

"…this was the best organised and attended event that we have ever attended…"

Unlimited.Choice

Professionals need to knowabout the range of informationand services that are availableto best support disabledpeople, older people andcarers. Professionals from a rangeof backgrounds have attendedand benefitted from all that is onoffer at Choice Unlimited. Thesehave included not only healthand social care staff, but directorsand commissioning leads fromlocal authorities and the NHS,councillors, police officers, carcompanies, care agencies,holistic therapists and sports clubsto name a few.

Choice Unlimited attracts a widerange of service providers allunder one roof that support choiceand control. This is crucial toensure the right support is offeredto disabled people for continuedwellbeing and independence, aswell as their continuedengagement with professionalservices in a positive way.

Choice Unlimited is packed tothe brim with learning anddevelopment opportunities andhas included speed networkingsessions for professionals whichprovides the opportunity to meetmany providers and learn abouttheir services in a short space oftime. A number of seminars andinteractive sessions also takeplace through the day aimed atcontributing to wider professionaldevelopment and knowledge.

Choice Unlimited: The Benefits for Professionals

1 2 3

Unlimited.Choice

Changes in the way disabledpeople receive money from thegovernment to buy servicesmeans a new client or customerbase for organisations andbusinesses. For businesses andorganisations, Choice Unlimited isnot only a commercialopportunity but it allows them todemonstrate their commitment tosocial responsibility, particularlyin a tough economic climate.

The business case for being part of Choice Unlimited:

•It makes good business sense to do business with disabled •people.

•It makes good business sense to recognise that disabled •people are influential customers with an annual purchasing •power of £80 billion.

•It makes good business sense to meet the needs of a growing •section of our population.

There are a number of ways you can get involved. For furtherinformation about exhibition space and exhibitor packages, pleasecontact LCiL Events on 0116 222 5005 or email us atevents@choiceunlimited.co.uk

Choice Unlimited: The Benefits for Businessesand Organisations

Disabled people

have an annual

purchasing pow

er of

£80 billion

Unlimited.Choice

Marketing & Promoting Choice Unlimited

LCiL Events has cultivated a successful marketing formula for ChoiceUnlimited that brings advertising to the consumer by targeted messagesthrough a range of media from print to online promotion through adedicated website and event booking system. This has resulted inattracting and retaining a diverse audience for Choice Unlimited andhas amplified the services that are on offer from the wide range ofbusinesses and organisations that attend.

Choice Unlimited has maintained, and in some cases grown, its diverseaudience as a result of our straightforward approach to marketing. Weavoid industry jargon and simply ask the question “Why should youattend?” and then outline the value proposition in no uncertain terms.

Unlimited.Choice

Choice Unlimited Partners

Unlimited.Choice

Telephone: 0116 222 5005Text: 07910 864 594Email: events@choiceunlimited.co.ukWebsite: www.choiceunlimited.co.ukTwitter: @choiceUnLtdVisit us on Facebook

How to Contact LCiL Events

LCiLEvents