chinwag insight: facebook marketing - james haycock, brightsouk - f-commerce: from fans to...
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![Page 2: Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers](https://reader035.vdocuments.site/reader035/viewer/2022062523/58f37ae11a28ab341f8b459d/html5/thumbnails/2.jpg)
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Opportunity
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- Want button - intent- User data- Fish where the fish are- Virality- Fb platform - across the web- Fb page SEO
![Page 3: Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers](https://reader035.vdocuments.site/reader035/viewer/2022062523/58f37ae11a28ab341f8b459d/html5/thumbnails/3.jpg)
1. Fans, engagement & sales
![Page 4: Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers](https://reader035.vdocuments.site/reader035/viewer/2022062523/58f37ae11a28ab341f8b459d/html5/thumbnails/4.jpg)
1. Fans, engagement & sales2. Plan the user experience
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- Complete catalogue & checkout- Reformatted mobile store- Several steps before arrive on product
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1. Fans, engagement & sales2. Plan the user experience3. Something fast or something unique
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- Fan or Facebook only exclusives- Value added
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1. Fans, engagement & sales2. Plan the user experience3. Something fast or something unique4. Plan for Facebook across the sales funnel
![Page 9: Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers](https://reader035.vdocuments.site/reader035/viewer/2022062523/58f37ae11a28ab341f8b459d/html5/thumbnails/9.jpg)
1. Fans, engagement & sales2. Plan the user experience3. Something fast or something unique4. Use Facebook through the sales funnel5. Make the most of the data
![Page 10: Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers](https://reader035.vdocuments.site/reader035/viewer/2022062523/58f37ae11a28ab341f8b459d/html5/thumbnails/10.jpg)
- A more personalised store- Demographics, interests & social connections- Actionable insights
![Page 11: Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers](https://reader035.vdocuments.site/reader035/viewer/2022062523/58f37ae11a28ab341f8b459d/html5/thumbnails/11.jpg)
1. Fans, engagement & sales2. Plan the user experience3. Something fast or something unique4. Use Facebook through the sales funnel5. Make the most of the data6. Start experimenting
![Page 12: Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers](https://reader035.vdocuments.site/reader035/viewer/2022062523/58f37ae11a28ab341f8b459d/html5/thumbnails/12.jpg)
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Where Next
- Facebook becomes our bank as well as our identity- More ubiquitous - Fb & PayPal - Indexing products - e.g. Spotify- Smarter use of data- CRM through Fb- Facebook is here to stay