Optimisation of Facebook ads

6th October 2011

John Tawadros, President & COO@BLiNQmedia

Operating System

Engagement Platform

Online to Offline

Unparalleled Reach

Unparalleled Reach

• Massive penetration into many European countries. Reach is aggregating!

Facebook ranked 5th in the

list of things they couldn’t

live without

Unparalleled Reach

• Massive penetration into many European countries. Reach is aggregating!

Optimisation tips: Frequency?

• daily frequencies degrade performance against CPSA targets

• Flatten out the daily spend pattern during flight

CPSA

Fre

qu

ency

• Build ALL permutations!

• Narrow in on what works!

Optimisation tips: Targets? Creative?

Ads with Social Context

Optimisation tips: Social context

• Leverage Friends!• Improves ad recall by

68%• 2x association• 4x purchase intent

43%

48%

Optimisation tips: Sponsored Stories

• Advertise to existing fans!– (Direct Connections) is an

effective way to drive hyper engaged consumers

• Increase frequency to ensure stickiness of message

• Great for promotions and local marketing campaigns

• Aid in ongoing consumer engagement

4,886,158 People Like This

Optimisation tips: Only fanning?

• Unique CTRs are much higher than straight CTRs.

• Approach Search #’s

• Increase engagement

• Get the message out!

Optimisation tips: Remarketing?

Domino’s UK Results

440%

73%

• Remarket new products (Spanish Sizzler & Reggae Reggae)

• Sales via Facebook up 300%

Domino’s UK Results

Thank You!John TawadrosPresident & COOjt@blinqmedia.com@BLiNQmedia