>>Chilham Park working in association with British Eventing and the Fédération Équestre Internationale

CHILHAM PARKSponsorship Opportunities

THE VISIONTo build on our reputation within the eventing scene, continuing to attract large footfalls to our popular competitions.

Annual

Footfall Forecast

13,780

>>

Short listed as an equestrian training ground for the London Olympics, and a regular venue for top flight training, Chilham Park has an established and enviable reputation as being an elite eventing venue since 2004.

Chilham Park hosts a full annual schedule of equestrian events that boasts a Fédération Équestre Internationale (FEI) CIC* class as the centrepiece of its July competition. The event attracts top‑class athletes and equines from all over the UK, Europe and around the World, with sixteen countries represented at Chilham events over the last few years.

With events featuring regularly in regional, national and international media, association with Chilham Park will boost the brand awareness and recognition of our sponsors.

WHY SPONSORCHILHAM PARK?Set in the grounds of Chilham Castle, home of the Wheeler family near Canterbury, Chilham Park is the premier equestrian eventing venue in Kent. Sponsorship opportunities are being offered to select businesses that would benefit from association with our equestrian events and prestigious hospitality packages.

CONTACT US TODAYto discuss how our knowledgeable and enthusiastic team can help meet your sponsorship and hospitality requirements...

Tel 01227 730811 or 07979 497716Email info@chilhampark.co.ukVisit www.chilhampark.co.uk

Packagesfrom

£300

Chilham Park sponsors have access, through a variety of media channels, to a highly loyal and engaged equestrian audience with an established outdoor lifestyle and common value interests;

• 700+ active website subscribers• 1600 event programmes distributed• 1900 newsletter subscribers • 2150 competition entries• 4000 social media followers• 10000 individuals reached by social media each month• 10000 website visitors each month• 11630 competition visitors • 26000 website visits each month

THE SPORTOF EVENTING Eventing is unquestionably one of the most exciting sports around and is the ultimate test for horse and rider, requiring not only a great deal of skill and determination but also stamina, bravery, athleticism and trust.

Coupling the majesty of the equine with the elegance of the English country estate, the freshness of the outdoor lifestyle with the flavour of fine dining, and the raw power of competition with the graceful dance of the horse ‑ Eventing at Chilham Park offers our sponsors a unique way to promote their brand, network with like‑mind individuals, enjoy top quality sponsoring action and entertain their guests.

Eventing has its roots in the selection and training of cavalry horses and consists of three phases of competition ‑ Dressage, Show Jumping and Cross Country.

DRESSAGECombines supreme control and technical excellence.

The slightest signal from the rider alters the direction and movement of the horse.

Performing a set pattern of movements, dressage, combinations are marked on their accuracy and elegance.

SHOW JUMPINGJudgement, speed & accuracy are required for this crucial and often decisive phase.

Navigating a course of substantial, bright and easily dislodged obstacles, this phase tests the athleticism of horse and rider to the maximum.

CROSS COUNTRYTechnical perfection, peak condition and diverse skills are required for this demanding and exhilarating spectacle.

Horse & rider tackle a lengthy and challenging course of natural fixed obstacles, at speed, across undulating parkland.

>>

DIVERSITY Eventing is a sport that engages a diverse community of participants and is one of the few Olympic sports where entrants compete against each other without regard for age, gender or background.

Competition classes range from 80cm (training classes) up to 120cm (International CIC**** level). Chilham Castle events are seen as educational and encouraging to the novice combination, yet sufficiently challenging for the more established competitor.

COMMITMENTExperience, training and commitment are necessary for success in eventing, along with the investment of a significant amount of time and finances. Such are the demands at the higher levels that eventing can become a full‑time career and necessitates an extended support crew at home and on the road.

The eventing community is, for all it’s size, very close‑knit. Jumping fixed obstacles at speed carries an element of risk ‑ mutual appreciation and care between participants is commonplace. Brand awareness and loyalty amongst the community is high with recommendation and reputation frequently sought.

OPPORTUNITYBritain is recognised as one of the leading nations in the sport of Eventing, with consistent performance, for both team and individual, at European, World and Olympic levels.

Many international event riders from Europe, Australasia and the Americas choose to relocate to Britain due to the quality and consistency of the competitions available.

Many National and International class riders can often be seen competing at Chilham Park throughout the season; with the International Horse Trials providing a springboard to the highest levels of competition at Badminton, Blenheim and Burghley Horse Trials.

As a premium lifestyle business, the very ethos of Chilham Park, and its delivery, sits hand in hand with our own and we look forward to the continuing journey. Tessa Wheeler and her team first outlined their plans to make Kent significant in the world of eventing and it is wonderful to see this dream become a reality. Make no mistake, this has been down to their passion, hard work and commitment - all carried out with the utmost modesty.Stefano Cuomo. Macknade Fine Food

“

>>

SPONSORSHIP BENEFITS Eventing at Chilham Park offers various ways for sponsors to realise the benefits of multi‑channel engagement within your target audience.

Whether you are looking for a short‑term tactical relationship or as a longer‑term strategic partnership our sponsorship packages are flexible and can be customised to your individual requirements.

Sponsorship options include...

9 Naming of the event, incorporated into all media output

9 Sponsor logo on programme cover† and in Eventing Life†† magazine

9 Sponsor branding on event and directional signage

9 Sponsor name on rosette tails, number bibs and scoreboards

9 Sponsor branding on media channel content

9 Classes, Sections and Fences named after sponsor

9 Sponsor banners displayed at estate entrance and at the cross country start

9 Trade‑stand and publicity opportunities

9 Coverage at all Chilham Park equestrian events

9 Coverage over the event PA throughout major events

9 Coverage over Chilham Park social media channels

9 Representative participation at prize giving ceremonies

9 Whole & part‑page advertisements in event programmes

9 Privileged parking and car passes for guests

9 Hosted ‘Dressage on the Lawn’ experience

9 Guided tours of the event including the course and control teams

9 Invitations to the sponsors lunch

9 Networking and marketing opportunities

9 Logo and commentary on our website with links to your own

9 Tickets to Badminton Horse Trials

9 Guided tours of Chilham Castle gardens

9 Invitations to end of seasons party held in Chilham Castle

† Circulation of 1900 and an estimate readership of 6,500†† Eventing Life is the official magazine of British Eventing and has a circulation in excess of 20,000

and a readership of 50,000.

SPONSOR EXPERIENCESChilham Castle offers a number of unique opportunities to our sponsors and guests

DRESSAGE ON THE LAWN

Experience the grace and elegance of top‑flight dressage set on beautiful castle lawns. From the best vantage point, enjoy refreshments and nibbles whilst enjoying expert commentary and guidance to all the action unfolding on the lawn below.

BEHIND THE SCENES

Ever wondered what it takes to run or compete in a horse trials?

Your host will provide guided tours to small groups so that you can experience the judge’s view of show‑jumping as well as visiting the timekeeping and scoring teams. Be driven around the cross country course and speak to the fence judges before visiting ‘Control’ ‑ the event nerve centre.

Complete the tour by meeting some of the riders and volunteers who help make the event possible.

PRIZE GIVING CEREMONY

Take the opportunity to congratulate those competitors who have done particularly well within the sponsored sections. Represent your brand by presenting prizes in person and utilise the social media opportunities.

END OF SEASON PARTY

Mingle with other sponsors, officials, riders and volunteers in the splendour of the Chilham Castle great hall. Network whilst enjoy refreshments and planning for the season ahead.

INTERNATIONAL SPONSORS DAY At the heart of this open‑air event and with spectacular views of the International showjumping arena, the Sponsors Marquee offers you and your guests a chance to network, relax and enjoy lunch surrounded by the beautiful views of the Chilham Castle Estate and into the Stour Valley.

Customised to bring you maximum brand exposure, the Sponsors Day offers the largest audience footfalls ‑ generated by the CIC* and Novice competition classes alongside other activities such as the popular charity Dog Show.

The day also offers sponsors the opportunity to network and take advantage of our prestigious hospitality status to say a unique and luxurious ‘thank you’ to valued clients and team members.

CHILHAM PARKEVENTSRenowned for their relaxed atmosphere, professional organisation, superb facilities and well presented courses, Chilham Park events are complemented by unique views of the Jacobean Castle and Stour Valley.

The popularity and success of these events, combined an outstanding value for money, leads many sponsors to return year after year.

EVENTING SPONSORSHIPEventing at Chilham Park offers unique, powerful, affordable sport and sponsorship opportunities; locally, regionally, nationally and internationally.

Our packages offer sponsors the opportunity to engage directly with the many thousands of riders, owners, spectators, visitors and volunteers that are a part of the Chilham Park eventing community.

Value£4.5 billion industry

FACT: 19 million consumers

Participation Over the last seven years the number of competitors has

Increased By 45 %FACT: 35% of UK adult

population have declared an interest in non-racing

equestrian sport.

Demographics Competitors & Owners: 63% AB

Spectators: 83% ABC1BE members living in SE England: 22%

FACT: British Eventing has the same demographic as tennis and is the strongest AB participation sport in the UK.

SpendFACT: 38% of event visitors expect to spend £150 or more at trade stands;

with 40% spending £50-£150.

Affinity53% of eventing fans have a more favourable opinion of

sponsoring brands with 36% more likely to buy sponsors

brands and service.

>>

Reach2.7 million horse riders

FACT: Eventing fans will travel an average distance of 140 miles

when visiting an event

EVENTING AUDIENCEThe eventing audience is mainly rural and affluent, with many that are high‑net‑worth individuals; landowners, sponsors, participants and horse owners.

Sponsor engagement continues beyond the competition ‑ brand recognition and awareness amongst the target audience is high ‑ recurrent high‑profile sponsors can achieve awareness rates of 60‑80%

Sponsor investment extends beyond the active competition participants, typically reaching a much wider audience of non‑equestrian family and friends, as well as crossing‑over into lifestyle compatriots and colleagues.

UPPER CRUST†

14% of eventing membershipyet just 0.7% of UK households

Wealthy mixed households living in rural communities. They travel

more, own more cars per household and spend more on high quality electronics than the UK average.

ENTERPRISING HOUSEHOLDS†

12% of eventing membershipyet just 1.3% of UK households

Young and mature couples in large rural dwellings. They live in large houses with gardens, travel abroad and have bigger

proportion of directors that the UK average.

FAST TRACK SOPHISTICATES†

9% of eventing membership yet just 1.7% of UK households

Wealthy older families in spacious subur-ban and rural detached and semis. They

live in very large houses, travel abroad and have bigger proportion of directors than

the UK average.

†CAMEO socio economic groups

CHILHAM CASTLE INTERNATIONALInternational Eventing is the pinnacle of equestrian sporting endeavour.

It is the ultimate spectator sport that is enjoyed by everyone and draws large numbers of visitors from a wide geographical area.

Visitor demographics encompass a wide cross‑section of the community.

International Eventing appeals to families and non‑equestrians that aspire to the lifestyle and wanting to enjoy a day of top quality sport in some amazing countryside.

>>

TOTAL ATTENDANCEThe footfall forecasts contained within this brochure are based upon 2006‑2017 statistics for the whole Chilham Park Annual Event Schedule.

The total footfall forecasts reflect both all competitors and spectators including support teams, volunteers, local residents, event visitors purchasing admission, trade‑stand personnel, sponsors and their guests.

Officials, suppliers and additional spectators will also be present such as pony club members, liveries and pupils of Chilham Park. These have not been included in the total attendance forecast.

Chilham Castle International Horse Trials sees over two‑thirds of the total annual visitor footfall.

COMPETITOR FORECAST: 2,150SPECTATOR FORECAST: 11,630

Total Attendance 13,780

COMPETITORSChilham Park attracts a large numbers of competitors each year from all over Kent as well as the South East of England. Competitors from as far as the Midland, the West Country and Wales also travel to compete at Chilham Park.

With the FEI selecting Chilham Park to include their international class, and with the castle less than half an hour away from Dover we predict increased attendance from European competitors.

Our demographic attendance is estimated to be 70‑80% female, with 50% between the ages of 25‑34 and 20% between the ages of 16‑24 and 20% between the 35‑44.

FORECAST: 2,150

VOLUNTEERS & OFFICIALSThese events could not be run without the loyal support from our volunteers.

They are largely from the local counties, are of all ages, with an interest in both equestrian sports and their local community. They are welcomed into the Castle every year for the Christmas Party – to which all of our sponsors are also invited.

FORECAST: 670

LOCAL RESIDENTS & VISITORSThe Castle stands at the heart of the medieval Chilham Village. The International Horse Trials and other equestrian events attracts hundreds of local residents, of all ages, from Canterbury, Ashford and the surrounding areas as well as from counties further afield.

FORECAST: 2,720

COMPETITOR TEAMSEach competitor arrives with a support team to assist the rider in their preparations for the competition. They are highly interested in equestrian sport and the associated lifestyle. At the higher level, the team may be supplemented by affluent horse owner and rider sponsors.

FORECAST: 7,410

TRADE‑STAND PERSONNEL, SPONSORS & GUESTSTrade‑stand personnel, sponsors and their guests including businesses and individuals, are keen to promote their services to a targeted audience with a keen interest in equestrian sport and the associated lifestyle.

FORECAST: 830

TAILORMADE Need something slightly different? A bespoke trade‑stand, a dedicated hospitality marquee or individual catering provision; or perhaps a customised package that focuses on your brand needs and values.

The Chilham Castle estate and the nature of the equestrian events lend themselves to be highly flexible and adaptable to the needs of our sponsors.

Whether for a product launch or a corporate ‘thank‑you’ to staff and customers, the friendly experienced and knowledgeable events team at Chilham Park are able to offer tailor‑made sponsorship packages upon request.

>>

CONTACT USTel 01227 730811 or 07979 497716Email info@chilhampark.co.ukVisit www.chilhampark.co.uk

The expert hospitality team at Chilham Castle can work with you to provide a package that meets your individual sponsorship needs.

To discuss how our sponsorship and hospitality can work to your benefit ...

1

32

HEAD SPONSOR

PLATINUM SPONSORSHIP

MEDAL PACKAGES

A unique opportunity for businesses seeking to engage with a premier equestrian partner to maximise their brand exposure and enjoy prestigious hospitality at Chilham Castle.

This package includes association with the premier CIC* classes, your logo on the Chilham Park website and events marketing, as well as other exclusive benefits, plus preferential rights over all other sponsors.

The Platinum package offers a select number of opportunities to promote your brand to an equestrian audience whilst enjoying sumptuous hospitality.

Numerous benefits include enhanced rights over lower category sponsors and an invitation to ‘Dressage on the Lawn’ plus guided event and estate tours.

Our Gold, Silver and Bronze Medal packages enable sponsors to raise awareness of their brand and enjoy Chilham Castle hospitality at highly affordable and competitive rates.

Each package incorporates a set of standard benefits as well as a range of optional extras upon request.

GOLDFROM

£1000SILVER

FROM

£500 BRONZEFROM

£300

POA

From £1500

Email info@chilhampark.co.ukTel 01227 730811 or 07979 497716Visit www.chilhampark.co.uk

Original Concept : Elizabeth Butcher & Amy ForbesUpdated June 2018 using data correct as May 2018.