Children wear brand

Sevilla. Spain

LOCAL PRODUCTION.

GLOBAL DISTRIBUTION

www.motoreta.es

LOCAL PRODUCTION.

GLOBAL DISTRIBUTION.

“Glocal Thinking” as the new main value.

BUT HOW?

PARTNERS

“Fashion is architecture for the skin.”

Nancy Spector. 1997

Cristina López-Lago + María Llerena.

Being Local

Children fashion brand based in Sevilla, Spain.

A magic place with a unique identity and

tradition.

Born in an architectural office in 2013.

Commitment with our local strenght.

Being Local

Our designs and creative concept are inspired by

Andalusia, our culture and heritage but from a

contemporary point of view.

Importance of being a story-teller brand. Every

season , twice a year, Motoreta creates a story, a

them that envolves the idea behind of every

collection. We produce a curated selection of

visual material with a deeper meaning.

Fashion from Spain seen in the world as

garantee of quality and good design.

“Sun. Salt, Suth.” Spring Summer 2017. Motoreta

Shot at El Puerto de Santa Maria. Cádiz

Being Local

Local production. Mainly in workshops in

Sevilla. Partial production in workhops in

Portugal.

Commitment with the territory.

Importance of the quality of the

materials, the singularity of the designs.

Control of the brand image.

Innovation.

Being Global

Our final target: international consumer which

values positively the history behind the brand

and our bet for the the local production, our

contemporary design and the link with the

territory

Being Global

Global distribution:

25 country. 150 points of sale.

Sustainable development

Physical and Digital business networking platforms

on fashion. Trade Shows and Showrrooms. B2B

and B2C sale platforms. We attent trade shows at

Florence, Paris, New York, Tokyo and Shanghai.

Transformation from Off-line to on-line business.

Importance of the face to face to créate potencial

relations and to establish solid partnership .

Smart mix of offline and online tools.

Being Global

Global distribution:

25 country. 150 points of sale.

We have a strong and curated business development

strategy that develops together with agents and

distributors.

From 2014 we partnered with Pastelworld LTD, from

the Korean Group LF an exclusive distribution con-

tract for the Korean territory.

Being open to adjust the sale methods to the local

needs:

Payments through Paypal and other digital

payment platforms.

Selling in Wechat.

Specific trends.

Sale timing in every market: Asia/ Europe

Logistic

Being Global

Importance of the internet for both the

final consumer and our brand to meet

each other and have an inmediate

feedback.

Construction of a global community. Fast

reaction to novelty.

We are now hyper connected.

Being Global

We are not alone.

Digitalization and Internationalization programs

from EU, Spain and regional institutions.

Cámara de Comercio, ICEX, Andalucía

Emprende, Extenda, Worth Project.

(Networking, optimitation of process, comercial

activities, market Access information, digital

tools….)

MOTORETA & FILI PARI. Milan

The objective is to design a contemporary and

conscious collection for kids and adults using a

natural and special material: marble. By means of

this will keep kids close to territorial and ecological

values.

Design

Innovation

Sustainability

Territory

Local production

Networking

Trainnig

www.motoreta.es