Chicago & BeyonDF&B Industry Landscape from an

Incubation Lens

Chicago (Windy City)- Propelling Brands Forward

2

Welcome to The Hatchery● The Hatchery is a non-profit startup

incubator that helps food & beverage

entrepreneurs grow their businesses. It

is a 1-stop-shop aiming to solve 3

major challenges: access to

production space, financing, and

resources.

● The Hatchery is housed one of the

largest food & beverage incubators in

the US and among the 1st to be built

from the ground up.

● We are located on the West Side of

Chicago in East Garfield Park

Collaborations and Partnerships

Facility

Innovation Hub

Innovation Hub

State of The Art Facility

Who’s In the Space

Who’s In the Space

CBD

Services & Support● Hatchery Members include:

○ Consumer Packaged Goods

○ Light Manufacturers

○ Quick Service Restaurants

○ Meal Delivery

○ Catering

○ Food Technology

● 200 official Entrepreneur Members

● Speed coaching & consultation sessions

● Data access and support

● Strategic connections to industry experts

● Trend-forward subject matter

● Tracking metrics to determine key drivers

of success in the food & beverage sector

Community● East Garfield Park entrepreneurs

and job seekers

● Garfield Park Neighborhood

Market

● Thriving community

● Impact Culinary training program

Unlike All Other Incubators● One of the largest food business incubators

● One of the first food incubators to be built from

the ground up

● Non-profit with city support

● Designed for efficiency and rapid growth

(modular structure)

● Private production spaces allowing for isolated

areas that can be certified

● Strategic partnerships to bring all resources under

one roof

● On-site culinary training center led by Rick Bayless

● One-site ingredient and flavor companies

● On-site microlender

Future of The Industry

Startup for Startups

We have to understand, predict, embrace and make

change.

Generational ShiftsThe world is different

Generational Shifts● Sees selves as a brand

● Lack of trust

● Biohacking (self testing)

○ Consumption- nutrients, body extracts

○ Fasting & testing limits

○ Advocates for social missions &

political views

○ Use body as canvas (tattoos)

● Pushing boundaries

● Immune to traditional shock value

● Everything on demand and accessible

Rise of the Flexitarian

Function

Balance - Detox & Nourish

Hyper-Functionality Cannabis

Packaging

Mission Driven -Upcycling

Industry Intersections

Food & Medicine● Consumers view food and drink as tools to treat or prevent

health conditions

● Top concerns are anxiety, stress, chronic pain, and discomfort

(digestion)

● Digestive products grew 12% in U.S. between 2012-2017

● 38% of consumers actively adding probiotics to daily diet

Food & Fashion

Food & Tech

© 2019 The Hatchery Chicago

Food & Beauty

Forever Young

Collaboration is the future

Furniture

AthleticwareFitness Center

Apparel

Chicago as a Launchpad

Lifestyle/ Experiential Spaces

● Lululemon’s multi-dimensional

wellness center, blurring the lines

of retail, fitness and wellness

● New retail experience center of

Vital Proteins, part studio, part

wellness center, part cafe, and part

influencer magnet

Starbucks● Chicago continues to be the

testing ground for Starbucks

including the North American

launch of Princi Bakery and

the upcoming opening of the

Largest Starbucks in the

world

Market Testing

● Cresco Labs is developing

retail dispensary concepts

while expanding its brand

portfolio, including

partnerships with James

Beard award-winning chefs

Goals● 900 jobs in 5 years

● Support the launch of successful brands that

improve our food systems and experience with food

and beverage

● Leader in food business incubation

● Food safety platform

● Identify addition barriers and develop support

systems (co-packing)

@TheHatcheryChi