chibwe preso 02
TRANSCRIPT
www.chibwe.com
Nigel Legg, Founder & CEO
15 + years • market research data analysis.
• working with text – analysis and machine learning.
• Social media.
• Self-taught web developer.
Small Businesses can’t take advantage of big data.
• No tools to combine data
• Text analytics tools are too expensive.
• Systems are either too expensive or too technical for SMEs.
The problem
Chibwe is building Osmium to tackle these issues
• Collect sentiment on social media and compare it with reference data.
• Easy to combine data.
• Easy to use analytics.
• A non-technical solution designed with the SME business owner in mind.
The Osmium solution
We are part of the way there
• Data dictionary
• Cross tabs
• Cluster analysis of text
• Sentiment analysis
• Classification
• Text Analysis – part of speech tagging.
Current functions
Not just another social media monitoring platform
- will provide basic monitoring functions; it also provides more analysis options than other platforms.
- will provide data-driven prediction of future business conditions.
Social media monitoring and more
Who is Osmium for?
Small / medium sized businesses
Small research agencies
Digital marketing agencies
= Small businesses that cannot afford the enterprise-scale Business Intelligence offerings from eg IBM
Sales and marketing channels
Social media trainers.
Digital – social media messages,
advertising.
Trade shows and networking
Monthly subscription structure
Predicted growth
• Transforming and combining data.
• Wide range of analyses.
• My experience in MR and social media.
• Case studies – working with a coffee chain and a games studio.
• Launch late summer / autumn 2014.
Why Osmium will succeed
• Regression.
• ANOVA.
• Influencers.
Road map
Integrations Analyses
T 07914 740972 E [email protected] osmiumdata