CHEVROLET INDIA

Case Study Report

By,

Satha Siva Pandian.M

2nd Year Mechanical “B”

E-Mail : Sathasivapandian.M@Hotmail.com

INTRODUCTION

Chevrolet Motors is a division of US based General Motors.

It is the 6th largest car maker in India.Chevrolet India holds a market share of 3.5% in India

(Passenger Car Segment).Chevrolet is the only firm that has a product portfolio

to challenge existing market leaders.

ABOUT LOGO

• The bowtie shape was inspired by a pattern of wallpaper in a Paris hotel room. William Durant detached a small piece and kept it in his wallet, waiting for the day he’d put it to use.

• since then, become an advertising icon, and is still the marquee of today's Chevrolet.

• The company was established in 1911, and the bowtie logo first appeared in 1914.

HISTORY OF LOGO

CHEVROLET BRAND PORTFOLIO

Optra Tavera Aveo Spark

Captiva Cruze Beat Sail U-va Sail

Enjoy &

2003 2004 2006 2007 2008 2009 2010 2012 2013

Chevrolet Product Launch Calender

CHEVROLET OPTRA

• 4 cylinder.

• Manual Funtion .

• 1991 cc Engine.

• 7.2 lac To 8.5 lac .

• Mileage 11.5 km/litr.

• Petrol engine Top Speed 177km/hr.

• Diesel engine top speed 191km/hr.

• 5 various modals .

• Air bags , super charager & etc,.

• Resale is low .

RE-LAUNCH OF OPTRA 2015

CHEVROLET TAVERA

SPECIFICATION

Fabric interior. Price 7.34 Lac To 10.69 Lac.Assembly at Halol , Gujarat .5 Speed Manual.Seat Capacity : 10 .Mileage : 13.7 Km/Litr .2449cc Engine . 6 various models .Top speed 141km/hr.

CHEVROLET EVEO