cherry marketing kit
DESCRIPTION
TRANSCRIPT
Inspiration As an international student, the office
of international program is a place I go all the time. Therefore, at the end of my master degree study, I wondered was there anything I can do for the office of international program with
what I’ve learned in the past: design, communication, marketing,
advertising etc. Maybe I can do a marketing kit?
Process…Idea
• Research online
• Talk to Christy
• Talk to Marilee
• Agree on the outline
Materials
• Picture materials
• Text materials
• Create fact sheet
• Talk to Tom Perry and Christy about the authorization issues
Design
• The necessary part: MC logo, MC font and relevant content
• The innovative part: variety layout and styles
• Easy print
Literature Review• In the introduction brochure, there are usually the following sections: international
studies, office of international students, community engagement, study abroad etc.
• On lots of universities’ websites, visitor can download the brochure by giving the basic information (Rensselaer). In those cases,
providing the brochure online not only gives the visitor a chance to know the office, but also provides the basic contact information of people who are interested in the program
Target AudiencesInternational Students• Would like to know the international services and
activities • How: online & brochures in campus
American Students• Would like to know study abroad options• Would like some ideas from the past study abroad
students’ experiences• How: online & brochures in campus
Parents• Would like to know the college their sons and
daughters go to• How: brochure, postcard in the mailbox or online
Cooperators• Would like to know the benefits the office of
international programs can bring• How: brochure, postcard in the mailbox or online
Current Marketing Materials
• Website: http://www.marietta.edu/intl/index.html• In front of the office,
there are brochures of other colleges who have
relationship with MC• A4 papers with punch
pins on the door
Marketing Kit
What’s included?
• Multipage brochure: introducing all the services, activities and programs the office has
• Tri-fold brochure: low cost, small size, easy to distribute• Audients can download the brochures in PDF format form the website by giving
their basic info.
future development
• Multiple languages: English, Chinese, Japanese, Korean etc. - for prospective international students
• Poster card- for mailing • Email signature
14 Pages BrochureInternationalization
• Marietta College Core Value: Internationalization
International Programs
• International Activities Fact Sheet
• International Student Service Fact Sheet
• Mentor Family Program Fact Sheet
• Peer Partnership Program Fact Sheet
• Chinese New Year Celebrations
Study Abroad
• Introduction• Study Abroad Testimonials• Study Abroad Stories I• Study Abroad Stories II
Tri- fold Brochure
Front Page• Marietta College
Core Value: Internationalization
• Contact Us• Cover
Back Page• International
Activities Fact Sheet
• International Student Service Fact Sheet
• Mentor Family Program Fact Sheet
Wholesale Print Cost
Multipage Brochure
Qty: 500Impressions: two sided
colorFlat size: 8 ½ x 11
Pages: 7Paper weight: 100lb text
glossPrice: $788.06
Per piece: $ 1.57
Tri-fold Brochure
Qty: 500Impressions: two sided
colorFlat size: 8 ½ x 11
Paper weight: 100lb text gloss
Price: $123.08
Per piece $0.24617
Samplers Print Cost
Multipage Brochure
Qty: 20Impressions: two sided
colorFlat size: 8 ½ x 11
Pages: 7
Paper weight: 24lb text
Price: $60.00
Tri-fold Brochure
Qty: 20
Impressions: two sided color
Flat size: 8 ½ x 11
Paper weight: 24lb text
Price: $25.00
Thanks&
Hope you enjoy the brochures