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Page 1: Chemistry portfolio 2016

thisisexperiencethisiscreative

thisismanagement

Page 2: Chemistry portfolio 2016

Thisischemistry are a down to earth team of experienced marketing professionals that understand the clients brief.

We deliver beautiful, commercial creative across all mediums without delay and to budget.

If you’re wanting to build a long standing & enjoyable relationship to pull all your marketing plans together; you’ve come to exactly the right place.

Time is more precious than ever in business.

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3 of 75© Chemistry Creative Partners 2016

t: 01274 296 126

Public Relations Research

Brand Development

Advertising

Website and Digital

Media Planning and Buying

Your BrandDesign

for Print

Direct Marketing

Strategic Planning and Consultancy Brand

Development

Advertising

Website and Digital

MediaPlanning

and Buying

Your Brand

Design for Print

Direct Marketing

Brand Development

Advertising

Website and Digital

MediaPlanning

and Buying

Your Brand

Design for Print

Direct Marketing

thisismanagement

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thisisregional

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6 of 75© Chemistry Creative Partners 2016

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10 of 75© Chemistry Creative Partners 2016

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WWW.HARDISTYANDCO.COM

HORSFORTH0113 239 0012

GUISELEY01943 870 970

OTLEY01943 468 999

Search www.hardistyandco.com for 100’s of properties looking for loving new owners and occupants

SELL

ING

LETTING • MANA

GIN

GSELL

ING

LETTING • MANA

GIN

G

PROPERTY

PRESTIGESALES MANAGEMENTLETTINGS

This February why not put the romance back in your life and arrange a few special dates with us. 

If you’re looking for a property that makes your heart beat a little faster, one you’re completely compatible with then we can help.

Fed up with your existing property relationship? Just request a free valuation of your home from our experienced team and simply move on...

3 bed detatched in... Search

WWW.HARDISTYANDCO.COM

HORSFORTH0113 239 0012

GUISELEY01943 870 970

OTLEY01943 468 999

A number of our most motivated clients have chosen to make significant reductions in their property price to achieve a speedy sale!

We’re combining our January Sale with a massive ‘Open House Event’ giving you the very best chance to see some of our fabulous properties and bag a property bargain!

DON’T MISS THE HARDISTY JANUARY SALE & OPEN HOUSE EVENT

SELL

ING

LETTING • MANA

GIN

GSELL

ING

LETTING • MANA

GIN

G

PROPERTY

PRESTIGESALES MANAGEMENTLETTINGS

THIS WEEKEND!

thisisadvertising

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At Harrison & Clough we make sure that every fixing, throughbolt and heavy duty anchor in the MASONMATE® range consistently maintains the highest possible quality standard.

We achieve this by working in partnership with leading manufacturers who we source globally and insist on high levels of quality control at every stage of the manufacturing and packing process.

The MASONMATE® range offers professional users:

No nonsense products that get the job doneConsistently high quality and performance standardsClearly labelled, site-resistant packagingFixing solutions for a wide range of applications Quick, efficient and reliable delivery

MASONMATEWe are fixed on delivering quality, consistently

At H&C we don’t just deliver quality fixings and anchors

To find out more about our products, scan the QR code above, visit harclo.com or call us on 0844 571 22 22 to see how H&C can be of service to you today.

At Harrison & Clough, we make sure every HT bolt/set, every socket screw and every fastener in the METALMATE® range reaches and maintains the same high quality standard every time.

We ensure consistent quality by tracking the materials used at each stage of the manufacturing and packing process, from start to finish - from Steel billets in the Far East, to our stocked product in the UK.

Available from stock next day, with no MOQSourced from audited qualified suppliersFull batch traceability to sourceExtensive competitive ranges3.1b certification

METALMATEIt’s about delivering quality, consistently

At H&C it’s not just about delivering quality fasteners

To find out more about our products, scan the QR code above, visit harclo.com or call us on 0844 571 22 22 to see how H&C can be of service today.

At Harrison & Clough we know exactly what professionals need when fastening fixtures into timber. We deliver no nonsense, high quality products that do the job quickly and efficiently.

We make sure that every steel, brass or stainless steel wood screw in the TIMBERMATE® range achieves and maintains a consistent, high quality standard, every time.

The TIMBERMATE® range offers professional users:

Multi-purpose screws for use with ever-changing materials Innovative products that won’t let you downA wide range of screw type, size and coatingQuality products at highly competitive pricesReliable, on time delivery from our hugestock in the UK

TIMBERMATEIt’s all about delivering quality, consistently

At H&C it’s not just about delivering quality screws

To find out more about our products, scan the QR code above, visit harclo.com or call us on 0844 571 22 22 to see how H&C can be of service to you today.

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thisisnational

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The Handy Guide

The Romec bran

d

This checklist

will h

elp you find your way – th

ese are a few

questions th

at should help anytim

e you need guidance.

1. Professional

Does it sh

owcase Romec’s leading ro

le in th

e field? Does it

say we are dedicated, committe

d and driven by in

tegrity?

2. Easy

Does it m

ake things s

eem simple and accessi

ble, does it

de-mystif

y and de-code?

3. Straight-t

alking

Is it d

irect, h

onest, clear a

nd concise, d

oes it clarify

,

explain, inform

?

4. Keen

Does it convey and encourage our e

nthusiasm

, our in

sight

and our energy?

5. Happy to

help

Does it empower c

ustomers,

make them m

ore able to

achieve their g

oals?

6. Generous with

knowledge

Does it provide custo

mers and sta

keholders with

all they

need, is it

open and accurate?

7. Personal

Does it tre

at people as in

dividuals, will i

t make th

em feel w

e

have taken tim

e to get to

understand th

em?

8. Insightfu

l

Does it fe

el orig

inal and innovativ

e?

The communication

checklist

Contact Details

Romec Ltd

Marketing

Second Floor

Applicon House

Exchange Street

Stockport

SK3 0EE

Tel: 0161 475 3824

Essential tips for

survival and exploration

Romec is going places. We have all agreed on

our destination and we are all aware of the many

challenges ahead.

This Handy Guide has been designed to help you

find your way around and use the new look Romec

with confidence.

There’ll be lots to do and we’ll meet plenty of

new people – and that is why we need to make

the best first impression we can.

Romec will make re

al progress i

f we are all h

eading in the

same direction. W

e have recently se

t out a

few pointers for

the company – a set o

f objectives a

nd some sta

tements of

how we intend to get th

ere.

The most i

mportant o

f these is

our aim:

To become an essential in

gredient in our

customers’ success

And we hope to do th

is...

By creating positiv

e and lasting im

pressions on our

customers’ business

Directions

Packing for y

our

journey - what a

re

we taking w

ith us?

Our new brand equips u

s for

the way ahead perfe

ctly, and

if used in

the rig

ht spirit

will

serve us well. O

ur brand is

much

more than ju

st a lo

go, or a

set o

f

colours, or ru

les and re

gulations.

The Romec brand is our

reputation – and w

e must d

o all

we can to m

ake sure it

is accurate

and truly re

presentative.

Learning th

e lingo

First

impressio

ns

count

Language is a vita

l tool in

our

toolbox. The way w

e write

and talk

should send a clear m

essage – th

at

we are straightfo

rward, h

onest, easy

and accessible, h

elpful and happy to

share what w

e know. It is

importa

nt

that our la

nguage reflects t

hese

things with

out just t

elling people.

Considerate tra

vellers should never

just shout, h

owever clearly

. It helps

to take tim

e to lis

ten, figure out the

best way to

get our m

essage across,

and use what is

most a

ppropriate.

Our verbal id

entity is

the part of

the brand that u

ses words –

mostly

written – in

cluding headlines,

statements,

copy, text e

tc.

Our verbal id

entity can be

summed up as: stra

ightforw

ard,

professional and personal.

So, what d

oes this m

ean in practic

al

terms:

Straightfo

rward m

eans sim

ply

writing in

a natural, easy sty

le,

without th

e use of technical o

r

management jargon or o

verly fo

rmal

words and phrases.

Professional means a

ppropriate and

businessl

ike, serio

us but d

own-to-

earth.

Personal means ta

king

responsib

ility, a

nd allowing your

personality

to sh

ine.

It is im

portant th

at we m

ake sure w

e

write clearly

and directly

at all t

imes,

avoiding jargon or unnecessa

ry

punctuation.

Just ONE more th

ing

Remember that,

for the purposes o

f

good grammar,

a company is

a singular

entity. So when yo

u are writin

g about

Romec, stat

e that R

omec is a f

acilitie

s

management company, o

r that R

omec

offers

a wide ran

ge of servic

es. If yo

u

are in an

y doubt, si

mply think h

ow the

sentence would sound if y

ou replaced

the word ‘Romec’ with yo

ur own nam

e.

After al

l, you wouldn’t sa

y “John Smith

are an

expert in fac

ilities m

anagement.”

Wherever we go, w

e need to

make a good impressi

on. We

cannot expect o

ther people

to see us in

the rig

ht light, if

we do not present o

urselves

with confidence, clarity

and

consistency.

Consistency is

importa

nt for u

s –

we promise and deliver p

recision

services, we are re

liable and take

care over the sm

allest detail. S

o,

when it comes to

the w

ay we

communicate we m

ust make

consistency our g

uide.

COmmITmENTCuTTING EdGE

uSEful

lEadING

advaNTaGEOuS

PrOfESSIONal

real environmental contributionWorld class s

ervice

ass

ured

safe

ty a

nd se

curit

y

Technology enabled performance

Gre

at p

eopl

e

Positive

lasting

impressio

ns

Our Aim

An essentia

l

ingredient

in our

customers’

success

Expression

Inspiring

working

environments

The Handy Guide

The Romec brand

This checklist will help you find your way – these are a few

questions that should help anytime you need guidance.

1. Professional

Does it showcase Romec’s leading role in the field? Does it

say we are dedicated, committed and driven by integrity?

2. Easy

Does it make things seem simple and accessible, does it

de-mystify and de-code?

3. Straight-talking

Is it direct, honest, clear and concise, does it c

larify,

explain, inform?

4. Keen

Does it convey and encourage our enthusiasm, our insight

and our energy?

5. Happy to help

Does it empower customers, make them more able to

achieve their goals?

6. Generous with knowledge

Does it provide customers and stakeholders with all th

ey

need, is it open and accurate?

7. Personal

Does it treat people as individuals, will it

make them feel we

have taken time to get to understand them?

8. Insightful

Does it feel original and innovative?

The communication

checklist

Contact Details

Romec Ltd

Marketing

Second Floor

Applicon House

Exchange Street

Stockport

SK3 0EE

Tel: 0161 475 3824

Essential tips for

survival and exploration

Romec is going places. We have all agreed on

our destination and we are all aware of the many

challenges ahead.

This Handy Guide has been designed to help you

find your way around and use the new look Romec

with confidence.

There’ll be lots to do and we’ll meet plenty of

new people – and that is why we need to make

the best first impression we can.

Romec will make real progress if

we are all heading in the

same direction. We have recently set out a few pointers for

the company – a set of objectives and some statements of

how we intend to get there.

The most important of these is o

ur aim:

To become an essential ingredient in our

customers’ success

And we hope to do this...

By creating positive and lasting impressions on our

customers’ business

Directions

Packing for your

journey - what are

we taking with us?

Our new brand equips us for

the way ahead perfectly, and

if used in the right spirit will

serve us well. Our brand is much

more than just a logo, or a set of

colours, or rules and regulations.

The Romec brand is our

reputation – and we must do all

we can to make sure it is accurate

and truly representative.

Learning the lingo

First

impressions

count

Language is a vital tool in our

toolbox. The way we write and talk

should send a clear message – that

we are straightforward, honest, easy

and accessible, helpful and happy to

share what we know. It is important

that our language reflects these

things without just telling people.

Considerate travellers should never

just shout, however clearly. It helps

to take time to listen, figure out the

best way to get our message across,

and use what is most appropriate.

Our verbal identity is the part of

the brand that uses words – mostly

written – including headlines,

statements, copy, text etc.

Our verbal identity can be

summed up as: straightforward,

professional and personal.

So, what does this mean in practical

terms:

Straightforward means simply

writing in a natural, easy style,

without the use of technical or

management jargon or overly formal

words and phrases.

Professional means appropriate and

businesslike, serious but down-to-

earth.

Personal means taking

responsibility, and allowing your

personality to shine.

It is important that we make sure we

write clearly and directly at all times,

avoiding jargon or unnecessary

punctuation.

Just ONE more thing

Remember that, for the purposes of

good grammar, a company is a singular

entity. So when you are writing about

Romec, state that Romec is a facilities

management company, or that Romec

offers a wide range of services. If y

ou

are in any doubt, simply think how the

sentence would sound if you replaced

the word ‘Romec’ with your own name.

After all, you wouldn’t say “John Smith

are an expert in facilitie

s management.”

Wherever we go, we need to

make a good impression. We

cannot expect other people

to see us in the right light, if

we do not present ourselves

with confidence, clarity and

consistency.

Consistency is important for us –

we promise and deliver precision

services, we are reliable and take

care over the smallest detail. So,

when it comes to the way we

communicate we must make

consistency our guide.

COmmITmENTCuTTING EdGE

uSEful

lEadING

advaNTaGEOuS

PrOfESSIONal real environm

ental contribution World class service

assu

red

safe

ty a

nd se

curit

y

Technology enabled performance

Grea

t peo

ple

Positive

lasting

impressions

Our Aim

An essential

ingredient

in our

customers’

success

Expression

Inspiring

working

environments

The Handy Guide The Romec brand

This checklist will help you find your way – these are a few questions that should help anytime you need guidance.

1. Professional Does it showcase Romec’s leading role in the field? Does it say we are dedicated, committed and driven by integrity?

2. EasyDoes it make things seem simple and accessible, does it de-mystify and de-code?

3. Straight-talkingIs it direct, honest, clear and concise, does it clarify, explain, inform?

4. KeenDoes it convey and encourage our enthusiasm, our insight and our energy?

5. Happy to helpDoes it empower customers, make them more able to achieve their goals?

6. Generous with knowledgeDoes it provide customers and stakeholders with all they need, is it open and accurate?

7. PersonalDoes it treat people as individuals, will it make them feel we have taken time to get to understand them?

8. InsightfulDoes it feel original and innovative?

The communication checklist

Contact Details

Romec LtdMarketingSecond Floor Applicon HouseExchange StreetStockportSK3 0EE

Tel: 0161 475 3824

Essential tips for survival and exploration

Romec is going places. We have all agreed on our destination and we are all aware of the many challenges ahead.

This Handy Guide has been designed to help you find your way around and use the new look Romec with confidence.

There’ll be lots to do and we’ll meet plenty of new people – and that is why we need to make the best first impression we can.

Romec will make real progress if we are all heading in the same direction. We have recently set out a few pointers for the company – a set of objectives and some statements of how we intend to get there.

The most important of these is our aim:

To become an essential ingredient in our customers’ success

And we hope to do this...

By creating positive and lasting impressions on our customers’ business

Directions Packing for your journey - what arewe taking with us? Our new brand equips us for the way ahead perfectly, and if used in the right spirit will serve us well. Our brand is much more than just a logo, or a set of colours, or rules and regulations. The Romec brand is our reputation – and we must do all we can to make sure it is accurate and truly representative.

Learning the lingo Firstimpressionscount

Language is a vital tool in our toolbox. The way we write and talk should send a clear message – that we are straightforward, honest, easy and accessible, helpful and happy to share what we know. It is important that our language reflects these things without just telling people.

Considerate travellers should never just shout, however clearly. It helps to take time to listen, figure out the best way to get our message across, and use what is most appropriate.

Our verbal identity is the part of the brand that uses words – mostly written – including headlines, statements, copy, text etc.

Our verbal identity can be summed up as: straightforward, professional and personal.

So, what does this mean in practical terms:

Straightforward means simply writing in a natural, easy style, without the use of technical or

management jargon or overly formal words and phrases.

Professional means appropriate and businesslike, serious but down-to-earth.

Personal means taking responsibility, and allowing your personality to shine.

It is important that we make sure we write clearly and directly at all times, avoiding jargon or unnecessary punctuation.

Just ONE more thing

Remember that, for the purposes of good grammar, a company is a singular entity. So when you are writing about Romec, state that Romec is a facilities management company, or that Romec offers a wide range of services. If you are in any doubt, simply think how the sentence would sound if you replaced the word ‘Romec’ with your own name. After all, you wouldn’t say “John Smith are an expert in facilities management.”

Wherever we go, we need to make a good impression. We cannot expect other people to see us in the right light, if we do not present ourselves with confidence, clarity and consistency.

Consistency is important for us – we promise and deliver precision services, we are reliable and take care over the smallest detail. So, when it comes to the way we communicate we must make consistency our guide.

COmmITmENTCuTTING EdGE

uSEful

lEadINGadvaNTaGEOuS

PrOfESSIONal

real environmental contribution

World class service

assure

d sa

fety

and

secu

rity

Technology enabled performance

Great people

Positivelasting

impressions

Our AimAn essentialingredient in ourcustomers’success

Expression

Inspiring working environments

Be recognisable

Group palette Support palette

Our new logo and visual identity helps our customers and potential customers (as well as employees, partners and other people we will meet along the way) understand us. It acts as a simple signal of who and what we are, and what we stand for. It is important to make sure we use it in the right way as any degree of inconsistency or confusion will make communication difficult and could create the wrong impression.

Logos, templates and brand information are available on the data library by searching under ‘Romec brand’.

For further information on the brand guidelines please contact the marketing department

40%

40%

40%

40%

40%

40%

40%

40%

60%

60%

60%

60%

60%

60%

60%

60%

80%

80%

80%

80%

80%

80%

80%

80%

Romec Red

Manufacturing

Special Projects

National Service Centre

Building Services

Cleaning and Office Management

Fire and Security

Corporate

Pantone5115

Pantone 2593

Pantone 7413

Process Blue

Pantone 320

Pantone 349

Pantone 184

Pantone 187

Pantone 5145

Pantone 7440

Pantone 308

Pantone 324

Pantone 376

Pantone190

Pantone 5225

Pantone 2563

Pantone 7414

Pantone 2915

Pantone 325

Pantone 576

Pantone1645

Pantone 5245

Pantone 159

Pantone 302

Pantone 3145

Pantone 361

Pantone 2955

Pantone 485

Pantone 5135

Pantone 2612

Pantone 144

Pantone3015

Pantone 3125

Pantone 355

Pantone 254

Pantone 124

Our brand guidelines are clear about how to use the visual identity in almost every situation – but here are a few simple dos and don’ts to help you on your way.

do not stretch or distortdo not mix colourways

do not scale or re-size elements

Poor contrast against a complicated image

The end resultWe see the ultimate end product for Romec to be ‘inspiring working environments’. By this we mean achieving a good working relationship with our customers and partners, providing a great environment for people to work in, ensuring a low impact on the natural environment and making Romec a good place to work for our own employees.

Great peopleEmpowered people with a high work ethic

Technology enabled performanceEmbrace technology for the benefit of our customers

assured safety and securityConsistent attention to the safety of those around us

World class serviceWith a pro-active can-do attitude we are easy to do business with

real environmental contributionMinimise our impact on the environment as well as our customers

The key guiding principles Our guiding principles are the things we hold above all else, without which our company would simply not be the same.

The Romec logo

Exclusion zone

So that the Romec logo is always clearly recognised and visible, please use the exclusion zone as demonstrated opposite.

thisissalescollateral

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client: Romecproject: Exhibitions displays and furniture

thisisexhibition

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FOR JOINTING PVC & POLYTHENE SHEETS & MEMBRANES FLAME RETARDANT SIZE: 50mm x 33metres COLOUR: BLACK

2BUILDBK50

BUILDERS PVC TAPECLEAR WEATHERPROOF TAPEJOINTING & REPAIRING PVC SHEETS, GLASS & PLASTICS

WATERPROOF SIZE: 50mm x 33metres COLOUR: CLEAR

2CLEAR

2ALUM50

5 0 2 9 3 4 7 6 1 0 4 7 0 2MEGMINIBK50

BLACK

10metres

MINI

MEGA TAPE

thisispackaging

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ALL TOGETHERSAFERBETTERLEANERFASTER

thisisinternalcommunication

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thisisinternational

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A registered trademark of SNA Europe Group

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A registered trademark of SNA Europe Group

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Vertical grooves for comfortable grip and maximum friction; anti-slip

Can be hung Black tip: provides precise tip

2 component handle with more than 75% of rubber material

High performance alloy steel

Soft, high-friction material with ridged surface for comfortable grip and maximum friction even when the hand is oily

Code laser marked on the blade

Indelible symbol tip. Easy to choose the right tip

in both sides of the neck for precision application

Size tampo marking

7

2

8 9

3

10

4

5

11

6

Rounded end allows you to apply force without hurting the palm of

your hand

1

7

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SAVE TIME &SAVE MONEY

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SAVE TIME &SAVE MONEYAvoid costly downtime by never losing tools again with the Total Tool Control System from Bahco.

BY KEEPING YOUR TOOLS SAFE & ORGANISED!

SAVE MONEYAvoid costly downtime by never losing tools again with the Total Tool Control

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SNA Europe [UK] Moorhead Way, Bramley Rotherham, South Yorkshire, S66 1YY

FOR SALES ENQUIRIES T: 01709 731 731

TO VIEW OUR FULL PRODUCT RANGE VISIT

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AVOID COSTLY DOWNTIME BY NEVER LOSING TOOLS AGAIN WITH THE BESPOKE TOTAL TOOL MANAGEMENT SYSTEM FROM BAHCO.

DON’T WASTE ENERGY LOOKING FOR YOUR TOOLS.

SNA Europe [UK] Moorhead Way, Bramley Rotherham, South Yorkshire, S66 1YY

FOR SALES ENQUIRIES T: 01709 731 731

TO VIEW OUR FULL PRODUCT RANGE VISIT

BAHCO.COM

AVOID COSTLY DOWNTIME BY NEVER LOSING TOOLS AGAIN WITH THE BESPOKE TOTAL TOOL MANAGEMENT SYSTEM FROM BAHCO.

DON’T WASTE ENERGY

DON’T WASTE ENERGY LOOKING FOR YOUR TOOLS.

PREVENT INJURY TO PERSONNEL AND DAMAGE TO MACHINERY, WITH THE BAHCO ‘TOOLS AT HEIGHT’ SYSTEM.

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Please contact:

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