CHEMISTRY

SYSTEM

REDKEN CHEMISTRY

INNOVATION: A CONSTANT FOR US POWERED BY OUR PH/PROTEIN SCIENCE

ODS2 TECHNOLOGY

AMMONIA PPT

PROTEIN

CAT

TIME TO UPGRADE BRINGING YOU THE LATEST INNOVATION FROM REDKEN SCIENCE

COLOR HAIRCARE SERVICES

HD IS THE NEW TREND IN BEAUTY PRODUCTS AND SERVICES TO ENHANCE NATURAL APPEARANCE

HD MAKEUP

• FOUNDATIONS AND POWDERS THAT ARE

HIGHLY PIGMENTED AND REFLECTIVE FOR A

GLOWING YET NATURAL FINISH

HD BROWS AND LASHES

• EYEBROW AND LASH TREATMENTS TO

ENHANCE NATURAL FEATURES

HAIR COLOR IS THE NEW MAKEUP CLIENTS DESIRE VISIBLE COLOR THEY CAN CHANGE OFTEN

62%

CLIENTS ARE WANTING

COLOR THAT ADDS

VISIBLE REFLECTS TO

THEIR NATURAL COLOR

OF SALON CLIENTS

SEEK A SUBTLE TO

MODERATE CHANGE

IN COLOR**

*L'Oréal HAIRCOLOR A&U 2013

VISIBLE COLOR Vs PERMANENCY THE LONGSTANDING CLIENT & STYLISTS’ COLOR CONUNDRUM

THE CLIENT THE STYLIST

“I WANT A COLOR CHANGE

THAT IS NOTICEABLE BUT I

DON’T WANT IT TO BE

PERMANENT”

“I WANT TO BE ABLE TO

PROVIDE SATISFYING RESULTS

FOR MY CLIENTS WHO DON’T

WANT TO COMMIT TO A BIG

COLOR CHANGE”

INTRODUCING HDRESOLUTION LOW ALKALINE HIGH VISIBILITY COLOR. ZERO AMMONIA.

INTRODUCING A NEW TONE ON TONE SOLUTION

FROM REDKEN THAT OFFERS:

• DEEP DYE SATURATION

• INTENSE CLARITY AND SHINE

• HIGH REFLECTIVITY

• AMAZING CONDITIONING

NEW HDRESOLUTION UPGRADE YOUR SALON TO pHENOMENAL HAIRCOLOR

• TONE ON TONE: LOW LIFT

ALKALINE HAIR COLOR (UP

TO 1 LEVEL LIFT)

• HIGH RESOLUTION

FORMULATION PROVIDING

ENHANCED CONDITION

AND SHINE

• COLORS UP TO 70% GRAY

• 1:1 MIXING RATIO WITH HD

DEVELOPING LOTION

• 2 DEVELOPING LOTIONS: 6

& 15 VOL

HDR TECHNOLOGY HAIR COLOR IS THE NEW MAKEUP

1. LOW LIFT ALKALINE DYES

COMBINE WITH HD

DEVELOPING LOTION TO

PENETRATE THE FIBER,

LIFTING UP TO ONE LEVEL

(1:1).

2. SATURATED DYES ARE

DEPOSITED FOR CLARITY

COLOR WITH BRILLIANCE AND

VIBRANT REFLECTS.

3. A BLEND OF CONDITIONING

POLYMERS SMOOTHES THE

SURFACE FOR ENHANCED

CONDITION AND SHINE,

SEALING HIGH RESOLUTION

RESULTS.

HOW HDR WORKS

CT

HDR SHADE CHART 39 SHADES PLUS TWO DEVELOPING LOTIONS

SHADE PALLETTE HDR COLOR FAMILIES

4.71

MATTE ASH (.71): The ultimate cooling family to control warm red undertones

ASH GOLD (.13): Cool gold tones to control excess warmth

7.13

BLUES & MATTES

VIOLET (.2): Infused with accents of violet to cool and control warm yellow undertones

VIOLETS

SHADE PALLETTE HDR COLOR FAMILIES

10.2

NATURAL (.0): True natural tones; excellent for gray blending and mixing with cool

reflect shades

NATURALS

NATURAL GOLD (.03): Natural tones with a degree of added warmth; excellent for gray

blending and for mixing with warm reflect shades

5.03 10.03 9.03 8.03 7.03 6.03

SHADE PALLETTE HDR COLOR FAMILIES

MOCHAS

MOCHA ASH (.81): Warm mocha tones, softened with hints of blue

4.81 9.81 8.81 7.81 6.81

MOCHA (.8): Multi-faceted tones of chocolate, caramel and violet tones

4.8 6.8 8.8

MOCHA GOLD (.83): Chocolate, caramel and violet tones, with accents of gold

8.83 7.83 6.83

SHADE PALLETTE HDR COLOR FAMILIES

GOLDS

GOLD BEIGE (.31): Versatile muted gold tones for subtle, sophisticated warmth

9.31

GOLD (.3): True golden tones with radiant reflection

5.3 7.3

GOLD COPPER (.34): Rich, warm golden tones complemented by a copper reflect

SHADE PALLETTE HDR COLOR FAMILIES

COPPERS

COPPER GOLD (.43): Warm copper tones with a hint of golden reflects

7.43

COPPER COPPER (.44): Double dose of intense, high visibility copper accents

CLEAR: Use alone to impart shine without depositing color, or mix with other shades for

ultimate versatility

CLEAR

SHADE PALLETTE HDR COLOR FAMILIES

6.44 7.44

RED VIOLET (.62): Cool, ruby-red with accents of violet

4.62 RED (.6): True, garnet reds; not overly warm or cool

5.6

REDS

RED COPPER (.64): Stunning red with accents of cooper

6.64

BROWN RED (.56): Intense browns with accents of cool, ruby-red

COPPER RED (.46): Highly visible copper reflects with accents of red

6.46

THE REDKEN COLOR MANTRA WITH NEW HDR

TELLING CLIENTS ABOUT HDR SUPPORT AND MATERIALS

DIGITAL KIT PR ACTIVATION

PAID SOCIAL MEDIA DRIVING

CLIENTS TO SALONS