chelsea arrington design portfolio
DESCRIPTION
2012 GRAPHIC DESIGN PORTFOLIOTRANSCRIPT
WHAT I BUILD,I AMselected works CHELSEA ARRINGTON
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WHAT I BUILD,I AM
WHAT I BUILD,I AMselected works CHELSEA ARRINGTON
CH
E
LSEA ARRINGTON
BUILDIN G MY STO
RY
No 010
WHAT I BUILD,
I AM
BUILDER
year _______
WHAT I BUILD, I AM
As the daughter of an architect and furniture maker I
grew up tinkering around a wood shop from a young
age. Whether it was for a school project or something
that I had dreamt up on my own, I was taught that all
ideas were valuable and worth experimenting with.
In addition to shop safety my dad showed me that
the process of creating was just as important as the
final product and should be treated with the same
care. All of these lessons have stayed with me and
continue to influence the way I work and the way in
which I see design. I have always been very hands-
on in the design process, from initial sketches to the
production stage. I pride myself on my interest in a
variety of techniques and skills. Knowing my way
around a wood shop has helped me more than I ever
thought it could, but ultimately what has impacted
me the most is the way I was taught to see a problem
and solve for it in a creative way. Please enjoy my
work and the portfolio that I have built.
2012
year _______
WHAT I BUILD, I AM
All rights reserved. No part of this book may be
reproduced, stored in a retrieval or transmitted
in any form or by any means, without the written
permission of the designer Chelsea Arrington.
class BFA PORTFOLIO
instructor MARY SCOTT
semester SPRING 2012
book t i t le WHAT I BUILD, I AM
cover PROLINE UNCOATED
text s tock PREMIUM UNCOATED
end sheets PROLINE BLACK
pr inter BLURB
bindery BLURB
plat form MACBOOK/ADOBE CS5.5
dimensions 8”x10”
photography CHELSEA ARRINGTON
camera CANON REBEL XT
ACADEMY OF ART UNIVERSITY
School of Graphic Design
79 New Montgomery
San Francisco, CA 94114
description
2012
CHELSEA ARRINGTO
N
BU
IL
DING M Y STORY
N o 010
WHAT I BUILD,I AM
COLOPHON
SELECTED WORKS
project 01 SCRABBLE | PACKAGING
project 02 GREENPRINT | PRINT
project 03 FINCH | IDENTITY
project 04 WOODSTOCK DELI | PACKAGING
project 05 ROLAND SUGAR | PACKAGING
project 06 CAMERA OBSCURA | PRINT
project 07 AIDS POSTER | PRINT
project 08 RISE AIRLINES | IDENTITY
project 09 LUCKY LAB | PACKAGING
project 10 EAMES TEAPOT | PRODUCT
project 11 LOGOS | IDENTITY
p. 06
p. 14
p. 22
p. 32
p. 40
p. 48
p. 58
p. 64
p. 76
p. 84
p. 92
LITERARY CONSTRUCTIONNo 01
LITERARY CONSTRUCTIONNo 01
No. 01
BUILDING A 100-POINT WORD
The goal in this project was to recreate packaging for
an existing board game. Whether it was a collector
or anniversary edition, the packaging needed to
be compelling and show a new direction for the
company. Inspired by vintage, handmade games, my
goal was to bring a nostalgic quality to the Scrabble
lover. There is a good amount of planning and
craftsmanship that goes into building a game like
this, not to mention patience. Laser burning into
the wood and leather was a way of using a modern
version of an old technique to get a similar result.
My favorite thing about this project is that the care
shown by handcrafting and laser etching the box
mirrors the love and affinity people have for family
board games.
specs _______
class PACKAGE DESIGN 3
instructor CHRISTINE GEORGE
photography CHELSEA ARRINGTON
category001
CH
ELSEA ARRINGTON
BUILDIN G MY S
TO
RY
PACKAGING
No 010
WHAT I BUILD,
I AM
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, I AM
01
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CONTAINERMANIPULATIONNo 02
CONTAINERMANIPULATIONNo 02
No. 02
BUILDING CONTAINABLE ARCHITECTURE
Shipping container architecture is a new trend that
has not only been used around the world but is
also a creative way to recycle unwanted containers.
For this project the objective was to research an
eco friendly topic and construct an e-newsletter
based on the findings. As a graphic designer I am
always drawing inspiration from other forms of
design, including architecture, industrial design
and interior design just to name a few. I used this
project as an opportunity to expand my knowledge
on new technologies and ways of combining
environmentally conscious living with structure
and building materials. There is an architectural
theme to the design and I made an easy to understand
infographic to show the economic advantages as
well.
specs _______
class PRINT 1
instructor TROY ALDERS
photography CHELSEA ARRINGTON
category002
CH
ELSEA ARRINGTON
B
UILDIN G M Y STO
RY
No 010
WHAT I BUILD,
I AM
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GREENPRINT .com
ISSUE NO/ 29 UNCOVERING THE BLUEPRINTS FOR THE GREEN REVOLUTION
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 2011
CONTAINER CITY
AVERAGE HOUSING COSTS ACROSS THE US_SHIPPING CONTAINER HOMES CAN LESSEN YOUR CARBON FOOTPRINT AS WELL AS SAVE YOU SOME MONEY
_SHIPPING CONTAINERS CAN LESSEN YOUR CARBON FOOTPRINT_There are several reasons for recycling shipping containers into homes rather
than something else. One of the most important reasons is the amount of energy
required to repurpose them. David Cross, a business development director,
explains that melting down an 8000 lb steel shipping container to make steel
beams, for example, requires 8000 kW-hrs of energy. The process of recycling
that entire 8000 lbs of steel into a shipping container home takes only 400
kW-hrs of electrical energy or about 5% of the energy needed to melt it.
_Reusing shipping containers in this way saves not only electrical energy but
also the expenditure of human energy (time and labor costs) and the fuel used to
ship them back to their country of origin. And since they are built to factory with
the specifications, a lot of guesswork is eliminated. This reduces construction
time for building crews and wasted materials. The nature of shipping containers
as building material also allows for the possibility of a number of energy-saving
designs. So shipping container homes are energy efficient in many ways.
_CONTAINING YOUR MONEY WISELY_Besides saving energy in a variety of ways, it is much kinder to the earth tons
recycle rather using shipping containers as land landfill. Steel is not exactly a
compostable material. It is not magically going to turn into organic matter that
will nourish plants. Why would we put our non compostables into the earth that
sustains us in so many ways? They seem illogical that we would dump reusable
materials into landfills and let them sit there forever rather than recycle.
_Also, since the 1980s, scientists have repeatedly warned us that the world faces
a landfill crisis. Former Vice President Al Gore, for example, asserted we are too
“running out of ways to dispose of our waste in a manner that keeps it out of either
sight or mind.” Everything we make comes from natural resources. Sustainability is
the only model that makes sense. Everything we manufacture should be easily
re-tooled to be reusable . This is the proper role for technology. This is true and
harmony with the earth. This is the third degree of reparation.
_The primary goal of building a green home is to reduce its environmental impact
while also creating a healthy environment for its’ occupants. Architects and the
builders do this by emphasizing energy efficiency, reducing fresh water use, by
selecting the materials that are free from harmful chemicals and sustainable, and
by building in such a say that minimizes environmental disturbance. 260K210K
160K 150K50K
NORTHEAST WEST SOUTH MIDWEST CONTAINER
_CREDITS_TOP PHOTO, CHARLES CLARK, OREGON SHIPPING YARD._BOTTOM PHOTO, CONOR JEANS-GAIL, SHIPPING CONTAINER OFFICE IN SAN FRANCISCO_INFOGRAPHIC INFORMATION PROVIDED BY US CENSUS 2010_RESEARCH HELP FROM CONTAINERHOMES.COM
002
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, I AM
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GREENPRINT .com
ISSUE NO/ 29 UNCOVERING THE BLUEPRINTS FOR THE GREEN REVOLUTION
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 2011
CONTAINER CITY
AVERAGE HOUSING COSTS ACROSS THE US_SHIPPING CONTAINER HOMES CAN LESSEN YOUR CARBON FOOTPRINT AS WELL AS SAVE YOU SOME MONEY
_SHIPPING CONTAINERS CAN LESSEN YOUR CARBON FOOTPRINT_There are several reasons for recycling shipping containers into homes rather
than something else. One of the most important reasons is the amount of energy
required to repurpose them. David Cross, a business development director,
explains that melting down an 8000 lb steel shipping container to make steel
beams, for example, requires 8000 kW-hrs of energy. The process of recycling
that entire 8000 lbs of steel into a shipping container home takes only 400
kW-hrs of electrical energy or about 5% of the energy needed to melt it.
_Reusing shipping containers in this way saves not only electrical energy but
also the expenditure of human energy (time and labor costs) and the fuel used to
ship them back to their country of origin. And since they are built to factory with
the specifications, a lot of guesswork is eliminated. This reduces construction
time for building crews and wasted materials. The nature of shipping containers
as building material also allows for the possibility of a number of energy-saving
designs. So shipping container homes are energy efficient in many ways.
_CONTAINING YOUR MONEY WISELY_Besides saving energy in a variety of ways, it is much kinder to the earth tons
recycle rather using shipping containers as land landfill. Steel is not exactly a
compostable material. It is not magically going to turn into organic matter that
will nourish plants. Why would we put our non compostables into the earth that
sustains us in so many ways? They seem illogical that we would dump reusable
materials into landfills and let them sit there forever rather than recycle.
_Also, since the 1980s, scientists have repeatedly warned us that the world faces
a landfill crisis. Former Vice President Al Gore, for example, asserted we are too
“running out of ways to dispose of our waste in a manner that keeps it out of either
sight or mind.” Everything we make comes from natural resources. Sustainability is
the only model that makes sense. Everything we manufacture should be easily
re-tooled to be reusable . This is the proper role for technology. This is true and
harmony with the earth. This is the third degree of reparation.
_The primary goal of building a green home is to reduce its environmental impact
while also creating a healthy environment for its’ occupants. Architects and the
builders do this by emphasizing energy efficiency, reducing fresh water use, by
selecting the materials that are free from harmful chemicals and sustainable, and
by building in such a say that minimizes environmental disturbance. 260K210K
160K 150K50K
NORTHEAST WEST SOUTH MIDWEST CONTAINER
_CREDITS_TOP PHOTO, CHARLES CLARK, OREGON SHIPPING YARD._BOTTOM PHOTO, CONOR JEANS-GAIL, SHIPPING CONTAINER OFFICE IN SAN FRANCISCO_INFOGRAPHIC INFORMATION PROVIDED BY US CENSUS 2010_RESEARCH HELP FROM CONTAINERHOMES.COM
GREENPRINT .com
ISSUE NO/ 29 UNCOVERING THE BLUEPRINTS FOR THE GREEN REVOLUTION
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 2011
CONTAINER CITY
AVERAGE HOUSING COSTS ACROSS THE US_SHIPPING CONTAINER HOMES CAN LESSEN YOUR CARBON FOOTPRINT AS WELL AS SAVE YOU SOME MONEY
_SHIPPING CONTAINERS CAN LESSEN YOUR CARBON FOOTPRINT_There are several reasons for recycling shipping containers into homes rather
than something else. One of the most important reasons is the amount of energy
required to repurpose them. David Cross, a business development director,
explains that melting down an 8000 lb steel shipping container to make steel
beams, for example, requires 8000 kW-hrs of energy. The process of recycling
that entire 8000 lbs of steel into a shipping container home takes only 400
kW-hrs of electrical energy or about 5% of the energy needed to melt it.
_Reusing shipping containers in this way saves not only electrical energy but
also the expenditure of human energy (time and labor costs) and the fuel used to
ship them back to their country of origin. And since they are built to factory with
the specifications, a lot of guesswork is eliminated. This reduces construction
time for building crews and wasted materials. The nature of shipping containers
as building material also allows for the possibility of a number of energy-saving
designs. So shipping container homes are energy efficient in many ways.
_CONTAINING YOUR MONEY WISELY_Besides saving energy in a variety of ways, it is much kinder to the earth tons
recycle rather using shipping containers as land landfill. Steel is not exactly a
compostable material. It is not magically going to turn into organic matter that
will nourish plants. Why would we put our non compostables into the earth that
sustains us in so many ways? They seem illogical that we would dump reusable
materials into landfills and let them sit there forever rather than recycle.
_Also, since the 1980s, scientists have repeatedly warned us that the world faces
a landfill crisis. Former Vice President Al Gore, for example, asserted we are too
“running out of ways to dispose of our waste in a manner that keeps it out of either
sight or mind.” Everything we make comes from natural resources. Sustainability is
the only model that makes sense. Everything we manufacture should be easily
re-tooled to be reusable . This is the proper role for technology. This is true and
harmony with the earth. This is the third degree of reparation.
_The primary goal of building a green home is to reduce its environmental impact
while also creating a healthy environment for its’ occupants. Architects and the
builders do this by emphasizing energy efficiency, reducing fresh water use, by
selecting the materials that are free from harmful chemicals and sustainable, and
by building in such a say that minimizes environmental disturbance. 260K210K
160K 150K50K
NORTHEAST WEST SOUTH MIDWEST CONTAINER
_CREDITS_TOP PHOTO, CHARLES CLARK, OREGON SHIPPING YARD._BOTTOM PHOTO, CONOR JEANS-GAIL, SHIPPING CONTAINER OFFICE IN SAN FRANCISCO_INFOGRAPHIC INFORMATION PROVIDED BY US CENSUS 2010_RESEARCH HELP FROM CONTAINERHOMES.COM
002
WH
AT
I BU
ILD
, I AM
02
5
GREENPRINT .com
ISSUE NO/ 29 UNCOVERING THE BLUEPRINTS FOR THE GREEN REVOLUTION
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 2011
CONTAINER CITY
AVERAGE HOUSING COSTS ACROSS THE US_SHIPPING CONTAINER HOMES CAN LESSEN YOUR CARBON FOOTPRINT AS WELL AS SAVE YOU SOME MONEY
_SHIPPING CONTAINERS CAN LESSEN YOUR CARBON FOOTPRINT_There are several reasons for recycling shipping containers into homes rather
than something else. One of the most important reasons is the amount of energy
required to repurpose them. David Cross, a business development director,
explains that melting down an 8000 lb steel shipping container to make steel
beams, for example, requires 8000 kW-hrs of energy. The process of recycling
that entire 8000 lbs of steel into a shipping container home takes only 400
kW-hrs of electrical energy or about 5% of the energy needed to melt it.
_Reusing shipping containers in this way saves not only electrical energy but
also the expenditure of human energy (time and labor costs) and the fuel used to
ship them back to their country of origin. And since they are built to factory with
the specifications, a lot of guesswork is eliminated. This reduces construction
time for building crews and wasted materials. The nature of shipping containers
as building material also allows for the possibility of a number of energy-saving
designs. So shipping container homes are energy efficient in many ways.
_CONTAINING YOUR MONEY WISELY_Besides saving energy in a variety of ways, it is much kinder to the earth tons
recycle rather using shipping containers as land landfill. Steel is not exactly a
compostable material. It is not magically going to turn into organic matter that
will nourish plants. Why would we put our non compostables into the earth that
sustains us in so many ways? They seem illogical that we would dump reusable
materials into landfills and let them sit there forever rather than recycle.
_Also, since the 1980s, scientists have repeatedly warned us that the world faces
a landfill crisis. Former Vice President Al Gore, for example, asserted we are too
“running out of ways to dispose of our waste in a manner that keeps it out of either
sight or mind.” Everything we make comes from natural resources. Sustainability is
the only model that makes sense. Everything we manufacture should be easily
re-tooled to be reusable . This is the proper role for technology. This is true and
harmony with the earth. This is the third degree of reparation.
_The primary goal of building a green home is to reduce its environmental impact
while also creating a healthy environment for its’ occupants. Architects and the
builders do this by emphasizing energy efficiency, reducing fresh water use, by
selecting the materials that are free from harmful chemicals and sustainable, and
by building in such a say that minimizes environmental disturbance. 260K210K
160K 150K50K
NORTHEAST WEST SOUTH MIDWEST CONTAINER
_CREDITS_TOP PHOTO, CHARLES CLARK, OREGON SHIPPING YARD._BOTTOM PHOTO, CONOR JEANS-GAIL, SHIPPING CONTAINER OFFICE IN SAN FRANCISCO_INFOGRAPHIC INFORMATION PROVIDED BY US CENSUS 2010_RESEARCH HELP FROM CONTAINERHOMES.COM
GREENPRINT .com
ISSUE NO/ 29 UNCOVERING THE BLUEPRINTS FOR THE GREEN REVOLUTION
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 2011
CONTAINER CITY
AVERAGE HOUSING COSTS ACROSS THE US_SHIPPING CONTAINER HOMES CAN LESSEN YOUR CARBON FOOTPRINT AS WELL AS SAVE YOU SOME MONEY
_SHIPPING CONTAINERS CAN LESSEN YOUR CARBON FOOTPRINT_There are several reasons for recycling shipping containers into homes rather
than something else. One of the most important reasons is the amount of energy
required to repurpose them. David Cross, a business development director,
explains that melting down an 8000 lb steel shipping container to make steel
beams, for example, requires 8000 kW-hrs of energy. The process of recycling
that entire 8000 lbs of steel into a shipping container home takes only 400
kW-hrs of electrical energy or about 5% of the energy needed to melt it.
_Reusing shipping containers in this way saves not only electrical energy but
also the expenditure of human energy (time and labor costs) and the fuel used to
ship them back to their country of origin. And since they are built to factory with
the specifications, a lot of guesswork is eliminated. This reduces construction
time for building crews and wasted materials. The nature of shipping containers
as building material also allows for the possibility of a number of energy-saving
designs. So shipping container homes are energy efficient in many ways.
_CONTAINING YOUR MONEY WISELY_Besides saving energy in a variety of ways, it is much kinder to the earth tons
recycle rather using shipping containers as land landfill. Steel is not exactly a
compostable material. It is not magically going to turn into organic matter that
will nourish plants. Why would we put our non compostables into the earth that
sustains us in so many ways? They seem illogical that we would dump reusable
materials into landfills and let them sit there forever rather than recycle.
_Also, since the 1980s, scientists have repeatedly warned us that the world faces
a landfill crisis. Former Vice President Al Gore, for example, asserted we are too
“running out of ways to dispose of our waste in a manner that keeps it out of either
sight or mind.” Everything we make comes from natural resources. Sustainability is
the only model that makes sense. Everything we manufacture should be easily
re-tooled to be reusable . This is the proper role for technology. This is true and
harmony with the earth. This is the third degree of reparation.
_The primary goal of building a green home is to reduce its environmental impact
while also creating a healthy environment for its’ occupants. Architects and the
builders do this by emphasizing energy efficiency, reducing fresh water use, by
selecting the materials that are free from harmful chemicals and sustainable, and
by building in such a say that minimizes environmental disturbance. 260K210K
160K 150K50K
NORTHEAST WEST SOUTH MIDWEST CONTAINER
_CREDITS_TOP PHOTO, CHARLES CLARK, OREGON SHIPPING YARD._BOTTOM PHOTO, CONOR JEANS-GAIL, SHIPPING CONTAINER OFFICE IN SAN FRANCISCO_INFOGRAPHIC INFORMATION PROVIDED BY US CENSUS 2010_RESEARCH HELP FROM CONTAINERHOMES.COM
CREATING A COLOR SYSTEMNo 03
CREATING A COLOR SYSTEMNo 03
No. 03
BUILDING A COLOR CODE
Finch Paper Co. is located in Glen Falls, New York
where they own and operate their own forest at
the base of the Adirondacks. The forest is there
to supply the paper mill with sustainable and
well treated wood to keep the mill going strong.
The respect that this company has for the forests
and wildlife around them shows in the way they
give back and keep new generations of plants and
animals alive and thriving. I wanted to communicate
the pure practices and beauty of the environment
this mill sustains by using fresh colors and a bold
type system. This company uses no frills or tricks
to cover anything up. Instead they pride themselves
on an eco friendly system and superior product. The
identity demonstrates all of what they stand for with
its regal pose and beautiful color.
specs _______
class GRAPHIC DESIGN 2
instructor THOMAS MCNULTY
photography CHELSEA ARRINGTON
category003
CH
ELSEA ARRINGTON
BUILDIN G MY S
TO
RY
IDENTITY
No 010
WHAT I BUILD,
I AM
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__
_
FINCH DIGITALFinch opaque offers a very genuine, natural surface with
outstanding results. Finch opaque has long set the standard for pressroom runnability. We are proud of our high opacity as well as high ink holdout. Finch opaque is available with FSC certification and pcw recycled fiber. Call Finch for flexible,
custom make-orders or go online to finchpaper.com for more information. All paper is archival and acid-free as well as now
available in digital and offset sizes up to 19X60.
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003
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outstanding results. Finch opaque has long set the standard for pressroom runnability. We are proud of our high opacity as well as high ink holdout. Finch opaque is available with FSC certification and pcw
recycled fiber. Call Finch for flexible, custom make-orders or go online to finchpaper.com for more
information. All paper is archival and acid-free.
96BRIGHT
- NOW AVAILABLE IN DIGITAL AND
OFFSET PRINTER SIZE SHEETS.
- AS LARGE AS 19 X 60 INCH SHEETS
- FSC CERTIFIED AND SFI CERTIFIED
- MADE WITH 66% RENEWABLE PAPER
AND PULP FOR THE LOWEST IMPACT
- ELEMENTAL CHLORINE FREE AS
WELL AS ACID-FREE AND ARCHIVALf
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DEVELOPING A BOLD PALETTE
No 04 No. 04
BUILDING AN APPETITE FOR DESIGN
For this project the goal was to repackage or create a
fresh design for a delicatessen of our choice. I chose
to create a fictional deli from Portland, Oregon that
used sustainable and healthy practices in harvesting
their products. With a farm located outside the
city, Woodstock Deli raises and butchers their own
livestock for a fresh and local product. I chose a
signature color for the deli to build their brand from
and used creative typography and icons to easily
display labels and an array of packages. Growing up
in Portland, I was taught early on that it’s important
to know where your food comes from, so I made sure
every package explained the history and process of
making the product. With easy to understand type
and stickers, this place could easily be a reliable and
friendly neighborhood deli.
specs _______
class PACKAGE DESIGN 2
instructor THOMAS MCNULTY
photography CHELSEA ARRINGTON
category004
CHELSEA ARRING
TO
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PACKAGING
N o 010
WHAT I BUILD,I AM
DEVELOPING A BOLD PALETTE
No 04
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WOODSTOCKWINE + DELI
BEEF
WOODSTOCKWINE + DELI
CREAMNET WT. 1 PINT
WOODSTOCKWINE + DELI
2% MILKNET WT. 1 PINT
WOODSTOCKWINE + DELI
PORK
WOODSTOCKWINE + DELI
FISH
WOODSTOCKWINE + DELI
CHICKEN
WOODSTOCKWINE + DELI
100% GRASS FED
ME
ATS
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WOODSTOCKWINE + DELI
BEEF
WOODSTOCKWINE + DELI
CREAMNET WT. 1 PINT
WOODSTOCKWINE + DELI
2% MILKNET WT. 1 PINT
WOODSTOCKWINE + DELI
PORK
WOODSTOCKWINE + DELI
FISH
WOODSTOCKWINE + DELI
CHICKEN
WOODSTOCKWINE + DELI
100% GRASS FED
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ATS
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WOODSTOCKWINE + DELI
BEEF
WOODSTOCKWINE + DELI
CREAMNET WT. 1 PINT
WOODSTOCKWINE + DELI
2% MILKNET WT. 1 PINT
WOODSTOCKWINE + DELI
PORK
WOODSTOCKWINE + DELI
FISH
WOODSTOCKWINE + DELI
CHICKEN
WOODSTOCKWINE + DELI
100% GRASS FED
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WOODSTOCKWINE + DELI
CREAMNET WT. 1 PINT
WOODSTOCKWINE + DELI
2% MILKNET WT. 1 PINT
WOODSTOCKWINE + DELI
PORK
WOODSTOCKWINE + DELI
FISH
WOODSTOCKWINE + DELI
CHICKEN
WOODSTOCKWINE + DELI
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IMPORTING A TRADITION
No 05 No. 05
BUILDING A CONFECTIONER’S COMPANION
Roland sugar is a product of Mauritius, an island
nation off the southeast coast of the African continent
in the southwest Indian Ocean. Sugar has been
produced here for over 300 years and is commonly
known as some of the highest of quality around the
world. The island used to be governed by the English
but was made an official democracy in 1968. Today,
Mauritius still uses a similar political system to
the UK including a parliament and is also known
as one of the richest nations in all of Africa. After
doing my research on the island and uncovering
the deep history, I wanted to bring that feeling
across in the packaging design. The incredible mix
of international peoples on the island also inspired
a foreign currency theme that shows in the details
and lettering. This project was featured in the Art
Director’s Club Show in New York City in 2011.
specs _______
class PACKAGE DESIGN 1
instructor CHRISTINE GEORGE
photography CHELSEA ARRINGTON
category005
CH
E
LSEA ARRINGTON
BUILDIN G MY ST
OR
Y
PACKAGING
No 010
WHAT I BUILD,
I AM
IMPORTING A TRADITION
No 05
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04
9
FORMING A MUSICAL STORYNo 06
FORMING A MUSICAL STORYNo 06
No. 06
BUILDING A STORY THROUGH SONG
Camera Obscura is a band that was first brought to
my attention in the summer of 2009 and the quirky
lyrics and inspiring talent made them an instant hit
in my mind. With a mix of male and female vocalists
and the hint of Scottish brogue, this group appeals
to a wide audience. In my Print 1 class the objective
was to create a tour book for a band of our choice
and represent the music and feeling in a graphic
way. I instantly knew the band I was going to choose
and immediately started immersing myself in their
work. Their lyrics are a mixture of real life events
and whimsical fictional characters so that is exactly
what I created. Using a sort of collage technique,
I brought together photography, illustration, and
other mediums and combined them by using color
and texture as a common ground. Overall the design
creates a energetic, melancholy and emotional tone
for all fans.
specs _______
class PRINT 1
instructor TROY ALDERS
photography CHELSEA ARRINGTON
category006
CHELSEA ARRINGTO
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DING M Y STORY
N o 010
WHAT I BUILD,I AM
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1
DESIGNING FOR A CAUSE
No 07 No. 07
BUILDING A STRONG STATEMENT
The AIDS virus has plagued the world for decades.
The objective of this project was the bring attention
to the epidemic and create a poster to accompany
the message. My first thought was to bring in a
constructivist aesthetic to the project by taking
inspiration from Soviet posters of the 1920s. Of
course these posters were creating awareness about
a much different cause but they were bold and
powerful nonetheless. The fist represents fighting
for the people and creating a strong campaign to
stand behind. The basic symbolism of the red for
AIDS and the golden colors of victory and triumph
are what make this poster stand out. AIDS is not
limited to a certain race or gender and this project
aims to bring everyone together to fight and unite
for one cause.
specs _______
class PRINT 1
instructor TROY ALDERS
photography CHELSEA ARRINGTON
category007
CHELSEA ARRING
TO
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DING M Y STORY
N o 010
WHAT I BUILD,I AM
DESIGNING FOR A CAUSE
No 07
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PROTECTPROTECT
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7
FABRICATING A NEW BRANDNo 08
FABRICATING A NEW BRANDNo 08
No. 08
BUILDING A LUXURY IDENTITY
The objective in this identity class was to rebrand an
existing airline or create one from scratch. I took this
as an opportunity to be creative and come up with
something that nobody had thought of before. The
idea behind this airline is to combine the experience
of private flying and commercial air transportation.
The planes would be divided up into sizeable cabins
that people reserve opposed to a small congested
seat with little leg room. Depending on the customer
and destination the cabin would be customized to
their liking. For example, a family of four flying to
Disney World would be equipped with board games,
family friendly movies, snacks and popcorn. The
bachelor party to Las Vegas would come with a bar,
bartender, and poker table. The logo needed to be
reminiscent of the class and attention to detail the
airline provides. With a silver, black and white color
scheme, it is definitely going to stand out.
specs _______
class IDENTITY 2
instructor ANDREW CAMBOURIS
photography CHELSEA ARRINGTON
category008
CHELSEA ARRI
BU
IL
DING M Y STORY
IDENTITY
N o 010
WHAT I BUILD,I AM
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Charles Clark
Director of Marketing
AirCare Corporation
1490 Townsend Street
San Francisco, CA 94107
Dear Mister Clark
The problem was you had to keep choosing between one evil or another, and no matter what
you chose, they sliced a little bit more off you, until there was nothing left. At the age of 25
most people were finished. A whole god-damned nation of assholes driving automobiles, eating,
having babies, doing everything in the worst way possible, like voting for the presidential
candidates who reminded them most of themselves. I had no interests. I had no interest in
anything. I had no idea how I was going to escape. At least the others had some taste for life.
They seemed to understand something that I didn't understand. Maybe I was lacking. It was
possible. I often felt inferior. I just wanted to get away from them. But there was no place to go.
Sincerely,
Leah Scott
RA
e. LEAH@RISEAIR . COM
p. 415 . 830 . 6957
a. 650 HARRISON ST SF
CA STE 201 94109
RISEAIR
e. LEAH@RISEAIR . COM
w. RISEAIRLINES.COM
p. 415 . 830 . 6957
m. 415 . 231 . 6928
a. 650 HARRISON ST SF
CA STE 201 94109
RISEAIR
e. LEAH@RISEAIR . COM
w. RISEAIRLINES.COM
p. 415 . 830 . 6957
m. 415 . 231 . 6928
a. 650 HARRISON ST SF
CA STE 201 94109
RISEAIR
RA
RA
a. 650 HARRISON ST SF
CA STE 201 94109
w. RISEAIRLINES.COM
RISEAIR
Charles Clark
1490 Townsend St
San Francisco, CA
94107
RA
008
WH
AT
I BU
ILD
, I AM
07
5
Charles Clark
Director of Marketing
AirCare Corporation
1490 Townsend Street
San Francisco, CA 94107
Dear Mister Clark
The problem was you had to keep choosing between one evil or another, and no matter what
you chose, they sliced a little bit more off you, until there was nothing left. At the age of 25
most people were finished. A whole god-damned nation of assholes driving automobiles, eating,
having babies, doing everything in the worst way possible, like voting for the presidential
candidates who reminded them most of themselves. I had no interests. I had no interest in
anything. I had no idea how I was going to escape. At least the others had some taste for life.
They seemed to understand something that I didn't understand. Maybe I was lacking. It was
possible. I often felt inferior. I just wanted to get away from them. But there was no place to go.
Sincerely,
Leah Scott
Charles Clark
1490 Townsend St
San Francisco, CA
94107
RA
RA
RA
RA
RISEAIR
e. LEAH@RISEAIR . COM
p. 415 . 830 . 6957
a. 650 HARRISON ST SF
CA STE 201 94109
RISEAIR
e. LEAH@RISEAIR . COM
w. RISEAIRLINES.COM
p. 415 . 830 . 6957
m. 415 . 231 . 6928
a. 650 HARRISON ST SF
CA STE 201 94109
RISEAIR
a. 650 HARRISON ST SF
CA STE 201 94109
w. RISEAIRLINES.COM
RISEAIR
RISE TO THE OCCASION
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07
9
INTRODUCING A LOCAL PACKAGE
No 09No. 09
BUILDING A BRAND FOR A BREW
Portland, Oregon is a city of close-knit communities
and friendly neighborhoods where the people love
meeting new friends. When the suns out in the
summer, people love barbecuing, walking their dogs
and enjoying a cold beer. Lucky Labrador Brewing
Co. saw an opportunity to combine all of these things
in one fun-loving restaurant. With four locations
around the city, most Portland natives have been
to, or at least heard of, this place and enjoy a beer
there whenever the sun comes out. The brewery is
slowly growing but as of now they don’t have much
of a packaging system to sell their beer. My goal was
to create a friendly and inviting packaging line for
them to introduce into local Portland supermarkets
to continue to grow and expand. With a bold yet
fun color system, I used strong type and the unique
names to create something that fits right into this
neighborhood watering hole.
specs _______
class PACKAGE DESIGN 3
instructor CHRISTINE GEORGE
photography CHELSEA ARRINGTON
category009
DE
SI
GNIN
G A DIELINE
BUILDIN G A PACK
AG
E
PACKAGINGNo 02/10
WHAT I BUILD,
I AM
INTRODUCING A LOCAL PACKAGE
No 09
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08
7
REMODELINGAN INSPIRATION
No 10No. 10
BUILDING A TEAPOT AFTER A CHAIR
My appreciation for all areas of design helps me to
continuously expand my knowledge and skills. For
my final semester at the Academy of Art University I
chose to take a model making class in the industrial
design department, and our assignment was to make
a teapot inspired by a famous product designer’s
work. This experience allowed me to learn and
create through a much more hands-on process. After
first sculpting the basic teapot shape out of foam,
the steps to follow included vacuum forming, resin
casting, air brushing and sanding. Even though
there was a slight learning curve, I was able to
bring my graphic design knowledge to the table and
use the principles I had learned to create a strong
final product. I researched designers Charles and
Ray Eames and used their simplistic and creative
solutions as an inspiration for my final product.
specs _______
c lass MODEL MAKING
i ns t ruc to r SHAFIQ AHMADI
photography CHELSEA ARRINGTON
category010
CHELSEA ARRING
TO
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ING M Y STORY
PRODUCT
N o 010
WHAT I BUILD,I AM
REMODELINGAN INSPIRATION
No 10
09
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7”
4.5” 3.5”
2.5”
1.5”
1.5”
FULL SCALE SIDE VIEW FULL SCALE FRONT VIEW
CHELSEA ARRINGTON | MODEL MAKING 1 | SPRING 2012
WH
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, I AM
09
1
7”
4.5” 3.5”
2.5”
1.5”
1.5”
FULL SCALE SIDE VIEW FULL SCALE FRONT VIEW
CHELSEA ARRINGTON | MODEL MAKING 1 | SPRING 2012
09
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7”
4.5” 3.5”
2.5”
1.5”
1.5”
FULL SCALE SIDE VIEW FULL SCALE FRONT VIEW
CHELSEA ARRINGTON | MODEL MAKING 1 | SPRING 2012
010
WH
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, I AM
09
5
IDENTIFYING THE BRAND
No 11No. 11
BUILDING AN IDENTITY
Identity design is one of the most important and
influential forms of graphic design. Being responsible
for putting a face to a name and communicating this
connection clearly and effectively to an audience
can be as simple as designing a wordmark, or as
complicated as creating an illustration. The most
important thing is to remember who the audience
is and what will be most impactful when connecting
with them. Another important thing for a designer
to take into consideration is the goal of the client and
to keep their needs and priorities at the forefront of
the project. The following identities are from a range
of projects and clients, all possessing a unique style
and feel.
specs _______
logo count 06
school ACADEMY OF ART
design CHELSEA ARRINGTON
category011
CH
ELSEA ARRINGTON
BUILDIN G MY S
TO
RY
IDENTITY
No 010
WHAT I BUILD,
I AM
IDENTIFYING THE BRAND
No 11
RA
RISEAIR
RA
RISEAIR
CLARKSOF ENGLAND
EST 1825
LUCKY
LAB
WH
AT
I BU
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, I AM
01
01
CLARKSOF ENGLAND
EST 1825
LUCKY
LAB
LAILA BAHMANPHOTOGRAPHY
f
WH
AT
I BU
ILD
, I AM
01
03
LAILA BAHMANPHOTOGRAPHY
f
No. 12
THANK YOU SO MUCH
Mom, Dad, Alex, Charlie, Sally, Brody, Uncle Ben,
Aunt Robin, Karly Bolton, Alissa Esenarro, Meg
Bowman, Peter Clark, Emma Clark, Marcia, Lynne,
Scott, Cecily, Harper Brokaw-Falbo, Liana Cavness,
India Nicholas, Majken May, Nels Vulin, Robin
Hubbard, Tristan Thornburgh, The Clemensens,
Molly Williams, The Waxmans, Leia Rene Perkins,
Amanda Smith, Elizabeth West, Tiffany Moy, Richard
Tom, Deva Neale, Patty Arnold, Christine George,
David Hake, Thomas McNulty, Troy Alders, Andrew
Cambouris, Claude Dieterich, Shafiq Ahmadi, Scott
Rankin and Mary Scott.
CHELSEAARRINGTON.COM
CHELSEA ARRINGTON
BU
ILDIN G M Y STORY
N o 010
WHAT I BUILD,I AM
THANK YOU
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I BU
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, I AM
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LSEA ARRINGTON
BUILDIN G MY STO
RY
No 010
WHAT I BUILD,
I AM
BUILDER
WHAT I BUILD,I AM
WH
AT
I BU
ILD
, I AM
sele
cte
d w
ork
s CH
EL
SE
A A
RR
ING
TO
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