charm lee - tourism, an industry of hope - keynote
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KOREA
Hangang river in Seoul
Myeong-dong
Korea’s inbound tourist statistics Double-digit growth over the last four years (2009~2012)
Tourism Icons
France United States China
Korean Tourism Icon? Energy
Korea’s Tourism Icon Gi, Heung, Jeong
Affection and Consideration
Universal Energy
Enthusiasm
Korea’s Irresistible Charm
Gi : Universal Energy Mountain, Food, Korean Traditional House (Hanok)
Hanok
Hansik
Gi : Universal Energy ‘Korea, Be one with earth and sky’
Heung : Enthusiasm
NANTA
Andong Mask Festival
Heung : Enthusiasm ‘Korea, Be Energetic’
Jeong : Affection & Consideration Caring for travelers
Jeong : Affection & Consideration ‘Caring for travelers’
K-Culture (Hallyu) & Tourism
Tourism Promotion TV Ad. World Star, PSY
Online Interactive Website Touch Korea (www.ibuzzkorea.com)
Online Interactive Website Video “Touch Korea”
Touch Korea
Interactive website main
Dolharubang
Jeju island of Dolharubang
Hongdae Club
Hongdae Club in Seoul
Marketing Targeting Chinese Tourists FIT Brand, Wedding Package, Incentive tour group
FIT Brand : “Xinger” Wedding Package “Baojian” Incentive Tour
Crisis management marketing Japan, Thailand