Charlotte Regional Partnership

April 12, 2018

Overview of the Charlotte Regional Partnership

Charlotte Regional Partnership

• Private, non-profit economic development agency

• Founded in 1991

• Represent 16-counties in the Charlotte USA region

• Public and private funding

• Business development, project management, research, marketing and promotion

• Marketing ‘Charlotte USA’

• Regional brand for 15 years

• Strong external recognition

• Consultants

• Companies

• Internal brand for public use

• Collaborative arrangement for marketing purposes

• Reinforces concept of regionalism

Charlotte Regional Partnership: The Brand

Business Development Strategy: Leverage Competitive Intelligence

• Internal research team• Analyze historical behavior of projects• Assess and prioritize opportunities• Prepare for emerging opportunities

Marketing Strategy: Social Media

Comprehensive Business Development Social Media Strategy

Marketing Strategy: Industry Focus

Regional Growth: 11.9%US Growth: 1.5%

Regional Growth: 52.5%US Growth: 28.1%

Regional Growth: 10.0%US Growth: 5.9%

Regional Growth: 27.1%US Growth: 13.6%

Regional Growth: 14.8%US Growth: 5.9%

5-Year Growth

Business Development Strategy: Global Outreach

International Missions

Targeted to CompaniesDomestic Travel to

ConsultantsDomestic Missions

Targeted to Companies

Predictive Analytics Local Partner

Engagement

In-Market FAM Tours

for ConsultantsConsultant Events Trade Shows

Business Development Strategy: Global Outreach

NY/NJ

Philadelphia

Atlanta

Greenville

Chicago

Dallas

Los Angeles

San Francisco

Domestic

Outreach

International

Outreach

• Site Location Consultants

• One-on-one with Companies

• Canada and Europe

• One-on-one with Companies

2017 Recap

2017 Projects

Total Projects Worked in 2017: 99

2017 Projects

2017 Located Projects

Jobs: 15

Cap Inv: $23M

Mecklenburg

Jobs: 1

Cap Inv: NA

Mecklenburg

Jobs: 150

Cap Inv: $30M

Gaston

Jobs: 200

Cap Inv: $10M

Mecklenburg

Jobs: 30

Cap Inv: $1.2M

Mecklenburg

Jobs: 10

Cap Inv: $2.5M

Union

Jobs: 10

Cap Inv: $1M

York

2017 Located Projects

Jobs: 70

Cap Inv: $5.1M

MecklenburgJobs: 20

Cap Inv: $39M

Mecklenburg Jobs: 50

Cap Inv: NA

Mecklenburg

Jobs: 300

Cap Inv: $6M

Mecklenburg

Jobs: 93

Cap Inv: $62M

Mecklenburg

Jobs: 69

Cap Inv: $1M

Mecklenburg

Amazon’s Unique Opportunity

What was at Stake?

Direct Investment

Up to 50,000 jobs $5 Billion + investment $100,000 avg wage

Other Impacts

233,000 annual hotel

nights50,000+ additional jobs

$38 billion additional

investments

Demonstrate to the rest of the world Charlotte USA’s potential

Amazon’s Requirements

Metro areas of 1

million +

Stable and business

friendly environment

Urban or suburban

location

Ability to attract and

retain strong technical

talent

Ability to think big and

provide creative

solutions

Location Preferences

Real Estate Preferences

Proximity to Population Center:

Within 30 miles

Proximity to international airport:

Within 45 minutes

Proximity to major highways and

arterial roads: no more than 1-2

miles

Access to mass transit: at site (rail,

train, subway/metro, bus routes)

Amazon’s Decision Criteria

Site/BuildingCapital/Operating

CostsIncentives

Labor Force Time to Operations

Cultural Community Fit

Logistics

Community/Quality of

Life

Charlotte USA Response Process

RFP Announced

9/7 10/199/14 9/21 9/28 10/5 10/12

Submit RFP response

Digest RFP

Develop broad messaging

Appoint team leaders

Host kickoff meeting

RFP Work

Video Shoot

Team responses due

Organize team responses

Copywriting

Web Development

Editing

Confirmation from Amazon of RFP response on 10/19

Written Response Cover

Intro Highlights

Intro Highlights Continued

Culture, Community, & Quality of Life Highlights

Labor Force Highlights

Labor Force Highlights Continued

Labor Force Highlights Continued

Proposed Sites Highlights

Each site package includes:

• Map of site

• Aerial of site with boundaries highlighted

• Basic site overview (acreage, location, zoning, etc.)

• Site questions and answers addressing Amazon’s specific site needs

• Logistics plan

• Drone footage

• Site Ops

• Supplemental information

Logistics Highlights

Additional Logistics Highlights:

• Existing mass transit

• Major highways and railroads

• Current and future light rail network

• Bus network

• 2030 transit plan

Capital, Operating Costs, & Incentives Highlights

Both states and each county

provided competitive incentive

estimates based on

information known to date

What We Shipped

Homepage of Web Submission

Video Response

Written and Performed By

Carlos

Robson

Boris “Bluz”

Rogers

Jacinda

Jacobs

Charlotte USA Team

• Adams Outdoor Advertising

• Affiniti 360

• Allen Tate

• Alliance Consulting Engineers

• American Airlines

• Arts & Science Council

• Avid Xchange

• Beasley Media Group

• Cabarrus County CVB

• Cabarrus County EDC

• Carolinas HealthCare System

• Carolina Panthers

• Catawba Regional Council of Governments

• CATS

• Center City Partners

• Central Piedmont Community College

• Centralina Workforce Development Board

• Charlotte Chamber

• Charlotte Hornets

• Charlotte Knights

• Charlotte Motor Speedway

• Charlotte Regional Visitors Authority

• Charlotte Works

• City of Charlotte

• Charlotte Douglas International Airport

• Duke Energy

• EDPNC

• Entercom

• Eric Mower + Associates

• FLICK Studios

• Foundation for the Carolinas

• Gaston County EDC

• Hive Storm

• iHeart Media

• Iredell County EDC

• Knight Foundation

• Mecklenburg County

• Mooresville-South Iredell EDC

• Nexsen Pruet

• NC & SC Governors

• NC & SC Senators

• NCDOC

• NCDOT

• Northeastern University

• Novant Health

• OAK Engineers

• Radio One

• Rowan EDC

• SCDOC

• SCDOT

• The Groundcrew Recording Studios

• UNC System

• UNC Charlotte

• US National Whitewater Center

• USC System

• Wells Fargo

• White Advertising

• Wilkinson ERA

• York County EDC

Letters of Support

• Adams Outdoor Advertising

• American Airlines

• Arts & Science Council

• Bank of America

• BB&T

• Berkshire Hathaway

• Blumenthal Performing Arts

• Brighthouse Financial

• Carolina Panthers

• Carolinas HealthCare System

• Center for Intentional Leadership

• Charlotte Ballet

• Charlotte Douglas International Airport

• Children’s Theatre of Charlotte

• City of Charlotte

• Coca-Cola Bottling Co. Consolidated

• Discovery Place

• F&M Bank

• Felix Sabates

• Governor Henry McMaster

• Governor Roy Cooper

• Hugh McColl

• Johnson & Wales University

• Levine Museum of the New South

• Mayor Jennifer Roberts

• Mecklenburg County

• Michael Jordan

• Mint Museum

• National Gypsum

• NC Department of Military and Veterans Affairs

• NC General Assembly

• NC US Delegation

• NCCC Customized Training

• Nexsen Pruet

• Northeastern University

• Nucor

• Opera Carolina

• Peak10

• Premier Inc.

• Queens University

• Red Ventures

• Rep. Richard Hudson

• Rodgers Builders

• RSM

• Sealed Air

• Senator Tillis

• South Carolina Department of Commerce

• Tresata

• UNC Charlotte

Amazon Feedback

Creative Regional

Approach

Public Transportation

InfrastructureBusiness Climate

Air Service Tech-talent GrowthLack of Current

Tech-talent

Current Charlotte USA Message

https://youtu.be/B2nGhOjDUjw

Summary/Questions